Diplomatic-Cover. SOCIAL FRESH, social media conference, social media training. Slim Jim. Work - Huge. @WalmartLabs. Tweets for Sweets: Ben & Jerry’s Takes Social Media Marketing on the Road for Second Year. Last year, in celebration of the 25th anniversary of their “New York Super Fudge Chunk” flavor, Ben & Jerry’s aligned its summer sampling program with the culturally relevant Food Truck craze – you can’t walk down the street of any major U.S. city without seeing one.
The program ran in New York City and Boston giving fans an active voice in determining the tour stops by using social media platforms to tell Ben & Jerry’s where THEY wanted the truck to deliver FREE ice cream. At the completion of the program the results were so successful that Ben & Jerry’s asked Edelman Digital (and their experiential marketing team Gigunda Group) to bring the Scoop Truck to life in five markets this summer – ensuring that anyone in Miami, Los Angeles, New York, San Francisco and Boston could tweet their way to an #OMGFreeBenJerry’s treat! So…how do you get YOUR free scoop? If you’re in Miami from now until June 10th, simply follow and tweet @BenJerrysTruck with your location suggestions. The Martin Agency. Mike Hughes Inducted into AAF Advertising Hall of Fame On Monday April 7, Mike Hughes was inducted into the AAF’s Advertising Hall of Fame, joining the ranks of a few hundred men and women who have made significant contributions to both advertising and society as a whole.
And while we wish he could have been there, we hope this video does him justice. It Takes Ahoy! Chips Ahoy! Has never been like every other chocolate chip cookie. Shades of Life We believe there are colors attached to the most meaningful moments of our lives. Susana and Her Load of Crap This is the story of a piece of crap, And a girl named Susana, Who saw way beyond that. The video is animated, completely from sand, by Cesar Diaz Melendez’s very own hand(s). So sit on back, yea we’re talking to you, and check out EARTH’s latest video that shows what doo-doo can do.
Cookie Balls This is the season when we like to do it up. ‘Cause everyone knows old Kris Kringle loves himself some cookie balls. Scary Good Job Go Forth and Conquer. Starbucks. Weaving the Social Layer Across Your Organization March 5, 2012 Posted by David Armano Edelman Digital, Chicago Follow on Twitter @armano This post was originally published on David Armano’s blog Logic + Emotion.
Next week I am joining thousands of innovators, digital pioneers and social strategists for the interactive portion of SXSW. 5 Steps To A Social Business That Delivers Real Economic Business Value December 7, 2011 Posted by Michael Brito Edelman Digital, Silicon Valley Follow on Twitter @Britopian Originally posted on Social Business News. Research from consulting firm, Bain & Company revealed that organizations that have adopted social media early on (Dell, Wal-Mart*, Starbucks*, JetBlue and American Express) have captured real economic business value from their budget investments.
Bain found that that customers who engage with companies via social media channels spend 20% to 40% more money with those companies than other customers. We Are Social - Social Media Agency / Social Media Marketing / Online PR Agency - New York, U.S., North America, Global. @WalmartLabs Blog.