Médias américains
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Votre film traite de la crise de la presse écrite à travers la lutte du “New York Times” pour sa survie. Où en est le journal?
[INTERVIEW] Andrew Rossi présente "A la Une du New York Times"
Une bonne nouvelle pour la presse : les sites de journaux américains ont enregistré une hausse de 20% de leur audience entre septembre 2010 et septembre 201, annonce la Newspaper Association of America . Toute une autre série d'indicateurs sont aux verts pour les journaux en ligne : leur audience quotidienne a grimé de 21% le nombre de pages vues a progressé de 10% le temps passé a augmenté de 9% Plus étonnant : " ces fortes croissances d'audience ont coïncidé avec l'introduction de sites payants chez de nombreux journaux ", a noté la présidente de la NAA. Son explication : " les consommateurs donnent beaucoup de valeur aux contenus créés par la presse - et ils cherchent des sites de journaux pour y accéder ."
Etats-Unis : l'audience des sites de presse en hausse de 20%
Study shows female readership dominates 8 of the 25 top news sites
The number of women reading newspapers has steadily grown over the years. They have become "the fastest-growing, most advertised attractive audience in town." A study from ComScore noted, "They're embracing the internet in a way that men are not." A new survey by Pew Research Center's Project for Excellence in Journalism shows that they also make up the majority of readers for 8 out of the top 25 news sites. The 8 websites are (in order from highest percentage to lowest) Topix , Aol News , Examiner.com , Bing News , Yahoo , MSNBC , ABC News , and Huffington Post . Poynter posted a chart of the numbers here .
The New York Times paywall (don't call it a paywall? Right...) is a strategic error, and not even a very complicated one. So there's some science behind it, and the number of articles you can see before you have to pay (20) has been calculated from actual traffic data rather than just pulled out of the air, which is a good start. And it's always good to see a news org putting in some serious R&D, which at $40 million just to develop NYT's paywall definitely counts. It's not as if there's nothing about the move to like - it's considerably more thoughtful and nuanced than TimesSelect or the other, many, failed experiments in charging for (non-porn, non-finance) content that have failed over the past decade and a half.
virtualeconomics: New York Times experiments with perverse incentives
Crédit: AA Bonne nouvelle, annonce le rapport annuel du Pew Project for Excellence in Journalism intitulé The State of the News media , la situation des médias américains s’est améliorée en 2010. “Après deux années terribles, les licenciements se calment, et de nouvelles expérimentations autour des modèles économiques commencent à porter leurs fruits”, écrivent les auteurs de l’étude, Tom Rosenstiel and Amy Mitchell .
W.I.P. (Work In Progress) » 2010-2011: Etat des lieux des médias américains
Caroline Little, who stepped down as the head of paidContent parent ContentNext last March, will succeed John Sturm as president and CEO of the Newspaper Association of America . Sturm announced last week that he would be stepping down in September. At that point, Little, who was previously publisher and CEO of Washington Post (NYSE: WPO) Newsweek Interactive, will take over. Little began serving as ContentNext’s head after stepping down as CEO of North America for Guardian News and Media, the owner of ContentNext, last October. After joining GNM in August 2008 as a consultant to its U.S. operation, Little was named chief executive in January 2009.
Caroline Little To Succeed John Sturm As Head Of Newspaper Association