Triple bottom line. Graphic describing the three types of bottom lines Triple bottom line (abbreviated as TBL or 3BL) incorporates the notion of sustainability into business decisions. The TBL is an accounting framework with three dimensions: social, environmental (or ecological) and financial. The TBL dimensions are also commonly called the three Ps: people, planet and profits and are referred to as the "three pillars of sustainability. " Interest in triple bottom line accounting has been growing in both for-profit, nonprofit and government sectors. Greenwash. While greenwashing is not new, its use has increased over recent years to meet consumer demand for environmentally friendly goods and services.
The problem is compounded by lax enforcement by regulatory agencies such as the Federal Trade Commission in the United States, the Competition Bureau in Canada, and the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice in the United Kingdom. Critics of the practice suggest that the rise of greenwashing, paired with ineffective regulation, contributes to consumer skepticism of all green claims, and diminishes the power of the consumer in driving companies toward greener solutions for manufacturing processes and business operations.[6] Usage[edit]