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SEO in Magento: default tools, 3rd party extension. Search Engine Optimization (SEO) is a set of techniques that can either make or break a website: it literally makes the site visible to search engines and, therefore to customers.

SEO in Magento: default tools, 3rd party extension

Knowing this, the Magento development team has equipped the platform with a number of features you can use to make your website more attractive to search engines. Let’s have a look at what some of those features are. Meta Information Meta data helps search engines to understand what your site or a particular page is all about and determine whether it’s worth to be shown on search result pages or not. So one of most important things Magento store owners can do in terms of SEO is adding meta data for every single product in the catalog. Building a product configurator in Magento. A product configurator: what’s the catch?

Building a product configurator in Magento

A product configurator or customizer allows customers to configure a product the way they want. Some of the tools include only limited options to choose from color, material, or flavor, while others have very complex logic behind. How to build a better product page in Magento. The purpose of any product page is to introduce the product within a few seconds and to get the customer to add it to cart.

How to build a better product page in Magento

Basically, it’s not a rocket science to create a page that converts, but it’s where a lot of ecommerce businesses fail. In this article we are going to review a Magento product page and its standard elements, as well as provide some recommendations on how it may be improved — both in terms of design and content. Magento fashion themes overview. If you are about to launch a new ecommerce website or modernise the existing one, and you are tight with your budget, the best way to get up and running quickly is to use a ready design theme.

Magento fashion themes overview

For maximum $200 you can have a nicely designed theme with a coulple of additional features. However, the old saying “you get what you are paying for” can be certainly applied here. Here’s why: You won’t get a unique design for your online store. Massive infection of Magento websites. Because Magento is the most popular e-commerce software, it is very often attacked by cybercriminals.

Massive infection of Magento websites

The latest worrying episode: several days ago security specialists from Sucuri and Malwarebytes discovered a new pattern of redirections to the Neutrino Exploit kit that infects Magento-powered ecommerce sites with an infostealer — the Andromeda/Gamarue malware. More than seven thousand affected sites are blacklisted by Google, and their number increases each day. It’s still not clear how all those sites were infected. Configurable products vs simple product with options. Navigation in Magento online stores. Designers try to bring as much offline experience into online world whenever possible to ensure the ease of use.

Navigation in Magento online stores

However, when speaking of navigation, the experience in brick-and-mortar store and online store are quite different. Have you ever noticed how they place the bread section you aim for somewhere at the end of the shop to make you spend more time and buy some other (not necessarily required stuff) on the way? It’s not the case with online stores: once a customer feels disoriented — they close the site and go elsewhere.

Infographical guide to Magecom. Icon set for online coffee store. Magento multi-store functionality explained. If you own more than one store, you know all about the challenges of developing and managing several websites — time, effort, money.

Magento multi-store functionality explained

The creators of Magento were aware of those challenges and did their best to ease maintanance of multiple stores. So, now you can enjoy it — Magento multi-store functionality. You do not need to have multiple website instances anymore: one Magento installation — one admin panel — multiple stores. Magento allows you to create and configure as many websites, stores and store views (more to it below), as it is needed for your business. Magento Features Overview. Navigation in Magento store. Infographic.

Browser compatibility for your site. People use a variety of browsers of their choice, and each site owner or developer understands the importance of proper website rendering in different browsers.

Browser compatibility for your site

Even if developers follow all HTML/CSS coding standards and best practices, there is no guarantee that the site will look the same for all visitors. Sometimes browsers don’t follow all standards requirements accurately – that’s why the same page can look differently. Make sure to check the site in various browser before launch in order not to ruin customer impressions. One of the main questions here is which browsers you should check. Right now the list of browsers is really long and all of them have many versions — both outdates and new. Infographic "Multi-store functionality in Magento" Integration of Magento store with eBay and Amazon. If you run a Magento online store and think of expanding your business you must have already done some homework and researched possible online selling channels.

Integration of Magento store with eBay and Amazon

The amount of multiple sales environments is crazy today; however, the most popular and trustworthy are eBay and Amazon. According to analysis, in August 2015, Amazon got 188 million users per month. Second-ranked eBay had 98 million unique visitors during the same period. Amazon and eBay are the places where customers tend to start their online shopping and where you can showcase your products to a greater market even if your brand is not yet widely recognized. However, if you plan to run your online store and eBay/Amazon shop separately you most likely will get one big headache: inventory difference, product duplications, order issues and unhappy customers.

Icons set for online food store. Magento 2 features overview. What's new for online merchants? Having several Magento 2 projects under development, it’s about time to break the silence and tell you about the experiences we’ve made with the new platform.

Magento 2 features overview. What's new for online merchants?

But it would be a bad tone not to tell you about Magento 2.0 key improvements first. The platform has been essentially revamped, and now Magento technology stack includes such open-source technologies as PHP 5.5, 5.6x, 7.0, MySQL 5.6.x, MySQL Percona 5.6.x, Apache 2.x, Nginx 1.7+, RequireJS, jQuery completely replacing Prototype, Less, Varnish, Redis, Composer etc. All these technologies grouped together make it easier for Magento programmers to develop functionality faster and more efficiently. But what does it have to do with you, an online merchant? Let’s see. Custom design or a readymade theme for your Magento store? Magento multi language websites: best localization practices.

Multilingual ecommerce sites have become a norm for businesses catering to different countries or locales. But is language the only factor that influences buying decision, or is there something more behind the word “localization”? When you localize, you create a site that in terms of content, design and functionality is adapted to the needs of customers from certain countries and cultures. Best practices for implementing a store locator in Magento. Although online shopping is a very popular practice these days, it is not uncommon for customers to want to see, touch, smell, compare and better understand the products they consider purchasing. Or they simply do not want to wait a few days for the package to arrive and prefer to visit the nearest store as quickly as possible.

Saving money on delivery is another important reason why people prefer to shop or pick their orders in brick-and-mortar stores. Therefore, if you sell products or services not only online, but also through a chain of physical stores, it is not a bad idea to help your prospects locate these stores by adding a special functionality to your online shopping cart. In-store pickup for Magento. In-store pickup is a feature that allows customers to order or reserve products online and pick them up in a store. The dominant factor why ecommerce companies provide in-store pick to customers is its convenience: it allows shoppers to avoid shipping costs and revealing their address details.

Besides, customers who can not or do not want to wait at home for the delivery but collect the ordered products by themselves are also very fond of this feature. Custom Magento web development & design, Magento website development services.