The Lookout > 3 Strategies for Optimizing Your PPC Landing Page. So our last few blog posts have primarily focused on managing pay per click ad campaigns, competitive bidding, and how to optimize your campaign to get the best CPA. So now it’s time for us to focus on the final step, which is the landing page that the user is taken to, to hopefully convert. So the user searches for the term “christmas gifts” on Google.com, they see a search ad for “Holiday Sweets & Treats ONLY $49.99″, click on that ad, and are taken to the advertiser’s website where they will hopefully convert by purchasing something. The landing page can either be the making or breaking point of a successful PPC campaign, so follow these three strategies in your campaign to boost your conversion rates: 1. Keep it Simple Some campaign managers want to have colors, text, and graphics everywhere – this is messy, confusing, and has proven to be unsuccessful. 2. I can’t tell you how many times I land on a landing page and get “attacked” by 1-3 pop up ads – PLEASE do not do this strategy.
7 Elements of a Winning Landing Page. If landing pages didn’t exist and you were designing one for the very first time, what landing page elements would you need to make your new creation a success? Let’s take look at the anatomy of a landing page, and we’ll define the building blocks of a successful online marketing campaign . The 5 essential landing page elements every page must have There are 5 must-have core elements on any landing page, which can be broken down further into a more detailed list of building blocks: Your Unique Selling Proposition (USP)The main headlineA supporting headlineA reinforcement statementA closing argumentThe hero shot (images/video showing context of use)The benefits of your offeringA bullet point list summary of benefitsBenefit and features in detail Social proof (I’ll have what she’s having)A single conversion goal – your Call-To-Action (CTA) (with or without a form) 1.
The starting point of a marketing campaign revolves around your ability to define a point of differentiation. 1A. 1B. 1C. Landing Page SEO [Infographic] | Orange County SEO ™ To add the above image to your website, please copy and paste the code below. <a href=” src=” alt=”Landing Page SEO [Infographic]” width=”450″ border=”0″ /></a><br />Landing Page SEO [Infographic]:<a href=” Page SEO [Infographic]</a> This infographicillustrates a three-part lesson in landing page construction.
First, many landing pages are unnecessarily complex. The formula for success is relatively simple, after all: take in more than you pay out. Many companies have forgotten this basic business formula, especially those that deal in internet marketing. If you are not focusing on ROI, you have lost the purpose of your advertising campaign. A landing page is a document where your customers “land.” The Anatomy Of A Perfect Landing Page. Landing Page Design and How to Use it to Sell Your Indie Game.
If you’re like most indie developers, your website’s landing pages are your sales team. I.e., you drive traffic (or leads) to these pages, hoping they’ll convert to customers. Trouble is, without stellar landing page design, most landing pages convert only 5%-15% of traffic. Not too good for the bottom line…but there’s hope. By following these landing page design techniques, you can boost your conversion rate upwards of 50%. No Navigation: removing navigation from a page on your site may seem a little strange at first, but hear me out. If you want a visitor to purchase, download or play your game, don’t distract them with other clickable links. Make that desired action the focal point. Emmy Emmy Jonassen is a marketing pro who helps indie developers build adoring fanbases.