Ecommerce SEO Checklist. In brief: Some aspects of Search Engine Optimization may be a bit arcane but the main principles are pretty clear.
As an ecommerce company you need every bit of help to secure the competitive edge. The following checklist form a baseline for what I call a "search friendly" site. Failure to adhere to these principles will definitely harm your business. The Ecommerce SEO Checklist The goal of all SEO is to achieve "keyword mojo" in the mind of Google. On-page: Refers to the keyword optimizations you make in your web page code. For items #1 and #2 you should define good company policies. . #1 On-Page Search Optimization - Basic Keyword Clarity Google advises: "Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. " To achieve good keyword focus, limit yourself to just one keyword per content page. Distinguish between "content" and "administrative" pages - then optimize only content pages.
Google Ranking Factors - SEO Checklist. The Web Developer's SEO Cheat Sheet. The Beginner's Checklist for Small Business SEO. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
For the last three months I have been hard at work learning SEO by optimizing a local small business website. The business is called Giggly Wiggly Preschool and is located in the Seattle suburb Issaquah, Washington. This Issaquah Preschool was the preschool I attended many years ago, so I am happy I was given the chance to give back to it. Optimizing for local search is a great way to learn SEO because there is less competition and it is easier to maintain a small and focused scope.
It has been a slow process but has taught me a lot. The Beginner's Checklist for Small Business SEO Research Before you do any SEO you need to research the part of the web you will be trying to change. Complete the The Beginner's Checklist for Learning SEO - Completing all the tasks on this list will give you all the skills necessary to complete this checklist. Onsite Offsite. The Ultimate SEO Checklist. Optimizing your web site for search engines should be an integral part of your web site project, from the very beginning to the very end.
Search engine optimization (SEO) should be considered, and if possible, implemented, throughout the planning, design, development, and maintenance stages of your web site. The checklists in this chapter of Deliver First Class Web Sites: 101 Essential Checklists can be used as a guide to optimize your web site for search engines.
You can download this checklist, along with others that cover content management and site testing, for use in your own projects. However, it will definitely pay you to subscribe to some helpful SEO newsletters, visit web sites that cover the latest on SEO, and consider purchasing books by highly regarded SEO/SEM experts, such as The Search Engine Marketing Kit, by Dan Thies (Melbourne: SitePoint Pty. Ltd., 2005). You will see the results of your work first-hand if you consider SEO right from the start. Use that Thesaurus! The Web Marketing Checklist: 37 Ways to Promote Your Site.
How can you get more visitors to your website?
What can you do to stimulate traffic? Here’s a checklist of 37 items you need to consider. Many of these may be doing already; others you meant to do and forgot about; still others you’ve never heard of. Of course, a great deal has been written about this. You’ll find many articles about website promotion on our site. This article is designed to introduce you to website promotion — getting consumers to come to your website. While I’m not breaking any new ground here, I’ve tried to summarize some of the most important techniques. Search Engine Strategies Perhaps the most important — and inexpensive — strategy is to rank high for your preferred keywords on the main search engines in “organic” or “natural” searches (as opposed to paid ads). 1. Plan to use some descriptive keywords along with your business name on your home page. 2. When I prepare a webpage, I write the article first, and then develop a keyword-rich title (#1 above). 3. 4. 5.