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In brief : Some aspects of Search Engine Optimization may be a bit arcane but the main principles are pretty clear. As an ecommerce company you need every bit of help to secure the competitive edge. The following checklist form a baseline for what I call a "search friendly" site. Failure to adhere to these principles will definitely harm your business. The Ecommerce SEO Checklist
Optimizing your web site for search engines should be an integral part of your web site project, from the very beginning to the very end. Search engine optimization (SEO) should be considered, and if possible, implemented, throughout the planning, design, development, and maintenance stages of your web site. The checklists in this chapter of Deliver First Class Web Sites: 101 Essential Checklists can be used as a guide to optimize your web site for search engines.
How can you get more visitors to your website? What can you do to stimulate traffic? Here’s a checklist of 37 items you need to consider. Many of these may be doing already; others you meant to do and forgot about; still others you’ve never heard of. Of course, a great deal has been written about this.