The Official ‘Successful Website Checklist Challenge’ If your website doesn't stand out and do a heck of a lot of things right, then chances are it's going to crash and burn.
Take our "Successful Website Checklist Challenge" (below) and see what you're doing right, what you're doing wrong, and what you're forgetting to do. We've even included notes and resources for nearly every item on the checklist (just to make your life easier). This page doubles as a comprehensive article/checklist. Although, by default, descriptions and notes under all of the checklist items are visible, you can hide them. If you wish to toggle the descriptions and notes under all of the checklist items "On" or "Off", Toggle Descriptions Now!. Although our "Successful Website Checklist" is pretty thorough, we consider it a work in progress.
Conversions. The Best Damn Web Marketing Checklist, Period! Marketing a website isn't particularly difficult.
It's usually just a matter of knowing what to do, how to do it and having the skills and time to get it done. With that said, marketing a website isn't particularly easy either. There are so many factors and variables in play that at any given time that the job can be quite overwhelming. Obviously I can't address the issue of whether or not you have the skills or time, but I can help you out with the "what to do" piece of the puzzle. I've always been a lover of checklists, especially when it comes to getting things done. Below is my master website marketing checklist covering over 400 specific items over 23 topics. For the sake of brevity, I have kept each check point to its briefest form providing very little explanation.
Over the next couple of weeks I'll provide some additional explanation and insights to the lists below. Download a PDF version The Best Damn Web Marketing Checklist Browser issues (click heading for additional details) Viral Marketing Campaign Checklist. Once you’ve decided you’d like to create a viral marketing campaign, its easy to become too focused on the details, and miss the forest for the trees, but a good campaign is the integration of a lot of parts.
Here’s a quick checklist to make sure you haven’t missed anything. Goals Have you defined your campaign’s goals? Do you know what you’re trying to do (in an actionable and quantifiable way) and have you identified the metrics you will use to identify success? Keep in mind that certain, identifiable and targetable types of users tend to be more prolific in spreading content, be sure to target these people. Vector Research Have you identified the demographic you’d like your campaign to “go viral” in and have you researched them to know what types of content they share and where they share it from?
Uniqueness & Novelty Is your campaign truly new? Utility Is your campaign useful, or will it improve user’s lives? Optimization Have you made sure that your content is easy to share?
Before Blogging. Content Quality. Site Speed.