Josh Young: "If News is That Important, It Will Find Me." There's one really powerful idea shaping the future of news. It's powerful, sure, and has wide-ranging implications for how citizens inform themselves about the world around them. Powerful and yet perfectly simple. "If news is that important, it will find me. " The reporter responsible for surfacing this gem is Brian Stelter, whom we've written about before at the Huffington Post. Stelter deserves credit for picking up on the unassuming thought -- shared by a researcher conducting a focus group that included one surprisingly wise college student. But how could it be that news will find us? It takes work to read the newspaper, doesn't it?
But one important fact about the news media landscape is different. And there's way more media in general. From 1960 to 2005, the amount of media at our disposal skyrocketed. In 1960, if someone had a minute of attention to give to consuming media, there were 98 one-minute alternatives available. Children of recent decades know this deep down. Maximizing Your Social Media Hub | B2C Marketing Insider.
Building a social media hub is easy, but making it an effective marketing tool requires forethought and an outlined strategy. Some tactics are easier to execute over others, but in the end it’s important to build a hub that is not only functional, but also sticky. The following recommendations should help you start thinking about potential integrations and strategies for your branded hub. Supercharged Blog Don’t let your hub be static. A never changing social media hub is a waste of resources. Invest in content. Example: Skype Skype created a great blog network that includes different blogs for different topics.
Facebook Connect Want to take advantage of Facebook’s 500 million users? Deeper integrations allow for the recommendations of gifts, articles, and products based on their social profile. Example: Levi’s Levi’s did a great job of integrating Facebook connect with their products so friend’s can recommend products on the Levi’s site itself. Integrated Social Profiles Example: H&M. How Online News Evolved in 2010. News is changing – quickly. The way it’s researched, the way it’s reported and the way we access it are all evolving rapidly. 2010 could well be remembered as a key year in the history of online news. Here are the key reasons why. The iPad effect When Steve Jobs unveiled the iPad in January, it kickstarted a year of rapid experimentation as news publishers hunted for a way to capitalise on this fresh take on tablet computing.
Many newspapers were quick to launch dedicated iPad apps, sometimes at prices higher than print subscriptions. Meanwhile, Apple seemed a little more lenient in its taste and decency rules as it looked to accommodate major news publishers’ content in the app store. The iPad was such a hit with news publishers that as the year drew towards its close, Rupert Murdoch was staffing up an iPad-only newspaper called The Daily to launch in early 2011. Paywalls The most high profile paywall launches of the year came from Rupert Murdoch’s News International in the UK.
Wikileaks. Gladwell Is Right. The Revolution Will Not Be Tweeted. You could almost hear the brows furling across the Twitterverse the day Malcolm Gladwell’s “Small Change” article appeared on The New Yorker’s website Oct. 4. Many fired off a defiant comment without getting beyond the essay’s sub-heading, “Why the revolution will not be Tweeted.” The reaction rippled through Twitter in what many social media passionistas perhaps thought was evidence Gladwell was wrong. They had become activists against the popular author. Unfortunate as it is, many of the neo-Gladwell haters never read the piece, nor did they see what he was trying to say. They are, after all, the 140-character set. I’ve yet to see anything Gladwell writes be less than five jump pages on the New Yorker site. But even Stone missed the point. Networks are passive motivators. But weak ties won’t motivate people to stand in front of a moving tank, defy a government known to kill those that do or surrender a kidney for a complete stranger.
Convince and Convert Blog: Social Media Strategy and Social Media Consulting » 5 Attributes of a Healthy, Real-Time Culture. Mamas, Don't Let Your Babies Grow Up to Be Data Wranglers. A web of infinite information: does that sound like a scary problem of "just too much"? Venerable blogger Om Malik and Twitter co-founder Evan Williams agreed in an interview today that it is. Williams, as a founder first of Blogger.com and now of Twitter, is probably more responsible for the explosion of social data online than any other single person.
Luckily, not everyone feels the same way about this historical moment. As the quantity of data produced and available thanks not just to blogging and social networks, but sensors, surveys and machine observation hockey sticks exponentially skyward - a growing number of people and institutions are embracing this change as an opportunity that could forever change the way we learn, communicate and understand the world. Hopefully the bloggers and social network creators of the world will participate with enthusiasm. That context includes the Wall St. Twitter is our open social graph. What's the other side of the coin? See also: R.I.P. A Brief History Of Social Media. Social media isn’t really “new.” While it has only recently become part of mainstream culture and the business world, people have been using digital media for networking, socializing and information gathering – almost exactly like now – for over 30 years: The Phone Phreaking Era (1950′s – Early 90′s) Social media didn’t start with computers, it was born on “line” – on the phone.
Phone phreaking, or the rogue exploration of the telephone network, started to gain momentum in the 1950′s. Phone phreaks weren’t motivated by fraud, but rather, they were technophiles and information addicts trapped in a telecom monopoly long before Skype or “free nights and weekends” existed. (Calling a friend in another state could rack up a $40/hr charge.) These early social media explorers built “boxes“… homemade electronic devices that could generate tones allowing them to make free calls and get access to the experimental back end of the telephone system. Bulletin Board Systems (BBS’s) – (1979 – 1995) I'm on a Horse! Four Lessons From Social Media in 2010. NTEN friend Janet Fouts -- have you read Social Media Nonprofit Tweet yet?
-- invited a few folks to share the big lessons they learned from social media in 2010. Because I learn something new every fifteen minutes on Twitter, I had a hard time narrowing it down. In the interest of time (and for the sake of those who will start shaking if this post keeps them from Facebook for more than seven minutes), I narrowed it down to four: Lesson One: I'm on a Horse The Old Spice Man was a fantastic case study on the use of social media.
These spots, which also aired on TV, showed us two things: First, as much as we want social media spaces to be about social causes -- and sometimes they are -- they're primarily places of play. Second, the follow up web campaign showed the importance of immediate response. Lesson Two: What's a 501 Mission Place? When we don't, we WILL get called out on it, no matter how much our community loves us. You know this to be true. Lesson Four: What Grinch? Report: Top 10 App Trends of 2011. Mobclix, an iPhone analytics firm and mobile ad exchange network, has released a year-end report which examines the top application trends from 2010. The report, called the "2010 App Game Changers," neatly summarizes what have been some of the most notable developments in mobile over the course of the year. According to Mobclix (full report here), mobile apps have impacted a wide range of industries from advertising to gaming over the course of 2010, have become a part of our daily life and, per IDC analysts, will increase to nearly 76.9 billion downloads by 2014.
Citing both its internal research, and the research put out by other analyst firms, Mobclix has boiled down the many changes in mobile, specifically in the mobile application industry, in an easy to digest format by way of its year-end report. Here's what they found, summarized below along with some additional comments from us. 1. 2. Despite the self-promotional aspect to this trend, RTB is a major trend this year. 3. 4. 5. 6. Unlocking the elusive potential of social networks - McKinsey Quarterly - Marketing - Digital Marketing. There is much hype about social networks and their potential impact on marketing, so many companies are diligently establishing presences on Facebook, Twitter, and other platforms. Yet the true value of social networks remains unclear, and while common wisdom suggests that they should be tremendous enablers and amplifiers of word of mouth, few consumer companies have unlocked this potential.
At Liberty Interactive, which comprises many specialty e-commerce companies, we wrestle daily with the question of how to realize the promise of social networks. We do have pages on Facebook and active feeds on Twitter, but we never thought those steps alone would make a big difference to the performance of our companies. More recently, we have adopted a new mind-set: we think of word of mouth generated on social networks as a distinct form of media. This idea is more than a semantic detail. So what does it mean to be useful in a world of virtual conversations enabled by social networks?