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Learning Innovation from the Mayo Clinic
Here's another great HBR post describing another set of "principles of innovation." I say "another," of course, because of my work with the WSAE Innovation Task Force, where we helped define four key principles of innovation from the case studies we examined in the for-profit sector. The HBR post describes several strategies employed by the very famous and very innovative Mayo Clinic.
Home Depot’s Big Bet: Participation is Marketing
You’ve heard me rail about the fact that advertising agencies do a brilliant job of creating campaigns that drive clicks , but too often fail to develop long-term relationships between brands and consumers.
I recently attended the Communications Network 2010 Conference.