Learning Innovation from the Mayo Clinic. Here's another great HBR post describing another set of "principles of innovation. " I say "another," of course, because of my work with the WSAE Innovation Task Force, where we helped define four key principles of innovation from the case studies we examined in the for-profit sector. The HBR post describes several strategies employed by the very famous and very innovative Mayo Clinic. It's worth a full read, but here are two that resonate the most with me and our effort to better define innovation for the association space.
Unofficial ActivityOne key aspect to Mayo's innovation infrastructure is its new Center for Innovation (CFI), which exists to help people across the organization take their new ideas to the next level of development. This sounds a lot like Google's famous 20% time--where employees are encouraged to spend 20% of their time working on unofficial projects aligned with their own interests. Born in 2006 as the brainchild of Dr. Photo source. Home Depot’s Big Bet: Participation is Marketing. You’ve heard me rail about the fact that advertising agencies do a brilliant job of creating campaigns that drive clicks, but too often fail to develop long-term relationships between brands and consumers.
You may have even heard me audibly cringe when I learn about “top Social Media campaigns” that measure hype and sex appeal rather than impact and participation. How do you create a communications program that combines the best aspects of the sexiest advertising campaigns with the consistent, contextual, respectful and relevant gruntwork embodied by relationship management, a.k.a. public relations? Home Depot (HD) seems to have figured it out. Last week the hardware retailing giant rolled out Home Depot’s How-To Community, which connects Do-It-Yourselfers of all skill levels in one place on the Web. So, you have a question about how-to prep a room for a new paint job? Now – think back to the Old Spice campaign.
Participation is marketing. KLM surprises travellers to see 'how happiness spreads' Traveling by air can be stressful; you’re rushing to get things packed, leaving loved ones behind or maybe even ending a wonderful vacation. Dutch airline KLM has started a new campaign to surprise travelers who check in on foursquare with something personal that might make their travel a little less stressful. When someone checks in on foursquare at one of KLM’s venues at Amsterdam Schipol Airport, their main hub, the airline’s KLM Surprise team goes to work. They do as much research as they can about the person using the information they’ve posted publicly on Twitter and Facebook and find a gift that’s customized to that particular customer. They then attempt to make contact with the person through social networks and other means to meet up with them to deliver the gift. It’s clear the KLM team is really taking this to heart.
One customer, Willem, was going to miss his team’s biggest soccer game of the year while on a trip to New York. /via airlinetrends.com and foursquare-infos.de. Two Ways To Use Crowdsourcing for Face-to-Face Conferences. Flickr Photo by Pierre-Alain Dorange Crowdsourcing is the process of organizing many people to participate in a joint project, often in small ways. The results are greater than an individual or organization could accomplish alone. There are many examples of crowdsourcing techniques used by nonprofits and foundations and The Networked Nonprofit devoted an entire chapter to the topic.
Does crowdsourcing enhance or bring value to face-to-face conferences? Where is it most useful? Planning for the overall conference agenda, design of specific sessions, or other ways? Crowdsourcing A Keynote Discussion/Q&A Next week on March 1-2, the First 5 California and the Water Cooler Joint Conference will take place in Sacramento. On March 2nd, one of the highlights of the agenda is a keynote conversation with David Brooks, New York Times Columnist and Lois Salisbury, Director of Children, Families and Communities Program, The David and Lucile Packard Foundation. Crowdsourcing the Conference Agenda 1. 2.
OpenIDEO - Home. Reflections from the Communications Network Conference: Wisdom of Crowds – Succeeding in Practice? | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development. I recently attended the Communications Network 2010 Conference. The event was very interesting, and I particularly enjoyed the discussion on crowdsourcing. Following the event, I posted my thoughts about crowdsourcing, an increasingly popular and effective practice for spurring new ideas and innovation, on the Communications Network blog. I am now cross-posting it here to share with our readers. I would love to hear your own thoughts on crowdsourcing, especially as it relates to the work of foundations and nonprofits. Please share your ideas in the comments section below!
"Adin Miller, a friend and all-around smart guy, wrote a blog post reflecting on James Surowiecki’s talk about the “Wisdom of Crowds” at the Communications Network and CommA Fall 2010 Conference. Adin and others from the conference expressed concern that tapping the wisdom of crowds (online) will be difficult for foundations because: Here are some examples, and my thoughts on their implications for foundations: Expertnet - Getting Started.
Ideas Project. Popcasts : Patrick Meier & Josh Nesbit: The Haiti 4636 Story.