3 Things CEOs Should Never Lose Sight of in Social Media | Danny Brown | Social Media Marketing Blog. This is a guest post from Lisa Petrilli. I just spent two full days in a phenomenal leadership simulation program entitled, “Magnetic Leadership” that was conceived, created and offered by Profitability Business Simulations. I had the privilege of playing the role of the customer throughout the simulation, and then coaching the teams and their leaders after each simulation round was completed. During each round, one person on each team was appointed “CEO” and was responsible for determining the overall direction and strategy for their team of eight people.
They had one hour to prepare the team for the 10-minute, high-stress simulation in which they were given a business challenge along with a fickle customer (me) and tasked with meeting the challenge while satisfying the customer. Three Overarching CEO Success Principles There were three overarching principles that were critical to the CEOs’ success that surfaced during the simulation.
Why? Vision From Patagonia’s Facebook Page: Values. A Tale of Two Communities Part II - Salesforce.com. We loved Garry’s idea for this two-parter and we welcome any guest post ideas from any of our readers who are interested in digging into Open Community from whatever angle you choose. Disclaimer: I work NimbleUser, which is a consulting partner for Salesforce.com.
The goal of this article is to discuss the Salesforce.com community strategy and not the products, although there may be some reference to products and functionality because the Salesforce.com community is built using their own products. To revisit the last article, A Tale of Two Communities Part 1 – Volkswagen, I looked at the Volkswagen community. In essence the conclusion was that is a very user driven ecosystem with VW being fairly hands off. Salesforce.com (yes, it is the name of the company) is a publicly traded Software as a Service company that offers a salesforce automation database and a customizable development platform “in the cloud”. Here’s the quick overview of Salesforce.com’s community “outposts”: - Garry. Expertnet - Getting Started. Social Media Abhors A Vacuum. One of the issues that large brands must worry about — especially franchise brands — is IF and HOW local affiliates and employees decide to participate online.
For example, take a look at a well-known brand like real estate giant Century 21. In addition to the official @C21realestate handle managed by Corp Comms in Parsippany, there are over 350 Century21 employees and/or franchisees on Twitter. Their Twitter handles range from @C21_SUNBELT to @Cntury21, from @Century21Seller to @RealtorToCall (and any number of @firstnamelastname combinations, i.e., no C21 affiliation). Some of these real estate twitterati have embraced the medium — and in fact, many of the realtors have 100–400 followers! In other words, there is no rhyme or reason, no overarching strategy, no way to consolidate nor highlight the company’s massive scale in order to present a compelling and unified presence on one of the world’s top social networks.
Let’s look at Facebook. But surely I am missing something? Bloggers Get Under the Tent. Walking the social media territory with Century 21′s Bev Thorne. This post is by SmartBrief’s Linsey Isaacs. Century 21 began its social media efforts two years ago, and now has presence on YouTube, Twitter, and Facebook. The recent launch of its interactive home buyer/seller blog is the newest addition to the portfolio. I interviewed Chief Marketing Officer Bev Thorne to learn how Century 21 managed the transition and how it’s keeping up with digital trends.
The following is an edited transcript of our Q-and-A. A few years ago, you guys briefly pulled your TV ads to focus on digital marketing, and the ads were pretty memorable. Although the move to digital was controversial in 2009, we believe it has enabled our brand to maintain our advantage as an innovator. In January 2009, Century 21 made the decision to go digital. With nearly universal brand awareness, television was no longer providing any real tangible benefit for our brand. Which social media tool would you say is working the greatest for your business, and why? Yes. Twitter, SXSW, and Building a 21st Century Business - Umair Haque. By Umair Haque | 3:54 PM March 17, 2010 So, how was your week? Mine’s been interesting. In case you haven’t heard, I interviewed Twitter CEO Evan Williams at the keynote at this year’s South By Southwest (SXSW) Interactive Conference on Monday in Austin, Texas.
In short, the Twitterati in the audience thought our hour-long chat was about as interesting as watching a pair of grandmothers play Canasta. But let’s get beyond the hype. Principles, not product. How is Twitter (or Facebook, or Foursquare) going not merely to “beat” its rivals today — but consistently, decisively outperform them?
Be a force for good. Openness as a survival strategy. Organizing for experimentation. Doors v. windows. Win/wins. Amplify weak signals. Getting vs creating. “Create something new that wasn’t there before (that’s awesome)”: that was Ev’s final piece of advice for aspiring entrepreneurs (with a little tacked on from me at the end). State of the Union address goes Web 2.0. The White House will be using Web 2.0 technology to reach out to Americans during and after the president's State of the Union address tonight. While President Barack Obama makes his annual address starting at 9 p.m. Eastern time, the official White House Web site will have a live stream of the speech, along with charts and statistics to provide context and emphasize key points, according to the Obama administration.
"We're putting the finishing touches on a new feature for WhiteHouse.gov that will offer an enhanced viewer experience for President Obama's State of the Union address," wrote Macon Phillips, the White House director of new media, in a blog post. "This Enhanced SOTU feature is just one of many ways we are working to provide as much information as possible and answer your questions about the speech. " And immediately after the State of the Union address, the White House will host a question-and-answer event on Twitter.