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This is a guest post from Lisa Petrilli.
3 Things CEOs Should Never Lose Sight of in Social Media | Danny Brown | Social Media Marketing Blog
A Tale of Two Communities Part II - Salesforce.com
We loved Garry’s idea for this two-parter and we welcome any guest post ideas from any of our readers who are interested in digging into Open Community from whatever angle you choose. Disclaimer: I work NimbleUser, which is a consulting partner for Salesforce.com. The goal of this article is to discuss the Salesforce.com community strategy and not the products, although there may be some reference to products and functionality because the Salesforce.com community is built using their own products.Social Media Abhors A Vacuum
One of the issues that large brands must worry about — especially franchise brands — is IF and HOW local affiliates and employees decide to participate online. For example, take a look at a well-known brand like real estate giant Century 21 . In addition to the official @C21realestate handle managed by Corp Comms in Parsippany, there are over 350 Century21 employees and/or franchisees on Twitter .
Bloggers Get Under the Tent
By RACHEL DODES (See Corrections & Amplifications item below .) Pamela Pekerman, who blogs about handbags at www.bagtrends.com , had to sneak into the Bryant Park tents during New York fashion week in February.
Walking the social media territory with Century 21′s Bev Thorne
{*style:<i> </i>*} {*style:<i>Century 21 began its social media efforts two years ago, and now has presence on YouTube, Twitter, and Facebook.
by Umair Haque | 3:54 PM March 17, 2010 So, how was your week? Mine's been interesting. In case you haven't heard, I interviewed Twitter CEO Evan Williams at the keynote at this year's South By Southwest (SXSW) Interactive Conference on Monday in Austin, Texas. In short, the Twitterati in the audience thought our hour-long chat was about as interesting as watching a pair of grandmothers play Canasta . I'll be the first to admit to being a bit green as an interviewer, and entirely new to SXSW.
