What Your Business Needs to Know About Social Graphs. Are you familiar with the term social graph? Can you easily describe what one is, and better yet, why they’re significant to the marketing of your business on the social web? Understanding the concept of social graphs will not only enhance your proficiency with social media marketing today, it will also help you foresee emerging trends. This will significantly help you be fully prepared when new web technologies are launched. The term social graph was first used a few years ago by Facebook CEO Mark Zuckerberg, specifically in reference to the Facebook platform.
Your social graph is a digital map of your personal identity, your primary Facebook friends and everything you share with them. That definition has since been expanded to include other platforms, such as Twitter, Flickr and even Google. The social graph is a contextual matrix of relationships. Facebook and the Open Graph The objective of Facebook Open Graph is to integrate all of your social graphs—on Facebook, of course. 10 Lessons from The Smart Swarm by Peter Miller. How to Build Performance Communities. How to Build Performance Communities ASSOCIATIONS NOW, November 2010, Feature Imagine a community in your organization where people work together with colleagues, stakeholders, business partners, and even competitors to share what they know, achieving results far beyond what any one person can accomplish alone.
These communities work interdependently to advance major initiatives among their own people. The learning in these groups takes place in real time, drawing on all levels of experience to take performance and output to extraordinary new levels. I call these unique groups performance communities, and they can help accelerate change in organizations.
Think of a buzzing hive. Dimensions of Successful Performance Communities Communities form all the time inside, outside, and across an organization. Business benefits. Community concerns. Participant payoffs. Building a Performance Community 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Performance Communities at Their Best Horizontalization. Your Authentic Social Network: The Identity Graph. You’ve heard about the Social Graph and the Interest Graph. Now meet the Identity Graph– the online network of the authentic, social, interpersonal you. Different kinds of relationships create different graphs. Each of us has our own social network that’s comprised of a hodgepodge of different kinds of connections. We have social connections between neighbors, college friends, and second cousins, which we capture online on sites like Facebook.
This portion of our digital network is our social graph¹. We have connections among coworkers from other jobs, folks we’ve met at conferences, and ‘business friends of business friends’ organized on LinkedIn, collected inside our organization’s enterprise communication platform, and managed by our professional work communities. And, out there on Twitter, Tumblr, Quora, IfWeRanTheWorld, and so on, we’ve got our connections among folks who care about LOLcats, The Weepies, #SHEtalkTED, and an array of personal causes and individual interests.
Joe Gerstandt | Keynote Speaker & Workshop Facilitator | Illuminating the value of difference. If you have visited this blog before you know that I see diversity and inclusion as incredibly misunderstood. Most organizations have sloppy definitions of diversity and it gets even worse when they talk about inclusion. I am not suggesting that everyone define or view inclusion the same way, but there does need to be some underlying logic and consistency in place if an organization is actually going to be serious about doing inclusion work…if your employees are not able to concisely and consistently explain what inclusion is for your organization, it is not terribly realistic to expect them to be integrating it into their work. I keep my definition of inclusion pretty simple. Inclusion is the capacity to include difference.
A few characteristics of inclusion: I think that these characteristics help us start to have a framework for understanding inclusion and thinking about how to do the work. Difference Matrix Difference Matrix (HSDI) Difference Matrix-Movement (HSDI) STAR (Zimmerman) Crowdsourcing: Measuring the Impact of the Crowd in Funding and Doing. Over the past two years, as part of my work as Visiting Scholar for nonprofits and social media at the David and Lucile Packard Foundation, I have had the opportunity to participate in The Network of Network Funders (NNF) , a community of practice for funders who are intentionally investing in and working through networks.
The focus has been to develop practice and share insights on networked effectiveness. I’ve had the pleasure working with Diana Scearce, from Monitor Institute, who has been facilitating and weaving this network. There are several learning cohort groups, including one on better understanding network impact. Recently, I presented a high level overview of crowdsourcing, including examples from the lens of funding and doing. It was good opportunity for me to look back at the crowdsourcing chapter in our book, The Networked Nonprofit, and update the examples and thinking. What comes to mind when you think of the word crowdsourcing either for funding or doing? Update: Digital Ecology: The Future of Nonprofit Websites | NTEN: The Nonprofit Technology Network. By Phillip Djwa, Founder, Agentic As part of their digital footprint, Mercy Corps, a prominent NGO that acts to alleviate poverty and suffering throughout the world, has seven major websites, including their main site, campaign sites, and regional sites in the UK, China, and even Mongolia.
They have a Facebook page with 18,000 members, a Twitter account with 5000 followers -- and they even have an enviable mention as a Top 100 Charity for social media promotion. Considering that a few years ago, they had only one site, how did this happen? The Digital Ecology The way nonprofit organizations use the web has changed. For some of these organizations, the notion of a single standalone website isn’t right. This idea of a digital ecology speaks to the organic interplay between all of these elements. This digital ecology must be part of any strategic approach to your organization’s digital thinking. Important Considerations Then there's the end-of-life problem.