Wired 15.04: The See-Through CEO. Fire the publicist.
Go off message. Let all your employees blab and blog. In the new world of radical transparency, the path to business success is clear. By Clive ThompsonPage 1 of 1 Pretend for a second that you're a CEO. Story Tools Story Images Click thumbnails for full-size image: Corporate Tweets and the SEC: Sometimes It's Better To Keep Your Mouth Shut. Last year, I covered the landmark SEC decision to recognize corporate blogs and potentially other forms of Social Media as a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure) – in some cases.
It was a significant validation of a widely recognized medium for sharing information between publicly-traded companies and stakeholders. Jonathan Schwartz, CEO of Sun, among many others, successfully lobbied over the years for official recognition of blogs and the SEC finally took notice. The real question is, did other public companies and their communications and Investor Relations teams take notice? The Leadership Playlist: Gen X in the workplace: Stuck in the middle - On Leadership at washingtonpost.com. Trust: From Fortress To Wedge. The Coming Decade of Radical Transparency. It is customary at this time of year to look back and reflect on the year that was.
But this year is different. Not only was it the end of the first decade of the new Millennium, but it represents the full point at the end of a decade whose crie de coeur must be radical transparency. This palpable demand for unprecedented disclosure is destined to transform government, business and our own lives as social networks, marketers and hackers pierce ever deeper into our professional and personal lives and make that information publicly available.
We can no more stop this than we can turn back the Internet. Nor will it ever go away. Radical transparency has an enormous impact on our personal lives. The challenges for CEOs, business and government are equally daunting. Associations Now Mag (Mobile) - Article - Detail - American Society of Association Executives. ASSOCIATIONS NOW, November 2010 By:Kristin Clarke A data-driven organization doesn't just gather data; it grapples with that information and digs down to understand what it really means.
But real success comes from going a step further and disseminating those findings to senior leaders, staff, and stakeholders alike. GM's Christopher Barger: 'We're headed toward a social media version of the dotcom bubble burst' Christopher Barger knows first-hand the challenges the automotive industry has faced in recent years.
As General Motors' director of global social media, Barger is in a unique position of determining social programs while also remaining active in the communities that his company has built. As he says, "Let's face it the auto industry, and GM in particular, have given people plenty to be unhappy about in the past few years. " As the industry and GM have focused on rebuilding, however, social has become a significant part of that. Disclosure Best Practices Toolkit. This document is a series of checklists to help companies, their employees, and their agencies create social media policies.
Our goal is not to create or propose new industry standards or rules. These checklists are open-source training tools designed to help educate employees on the appropriate ways to interact with the social media community and comply with the law. When we first released the Toolkit in July 2008, many members of the social media community saw these issues as a matter of opinion or intellectual debate. The New Look of Transparency. The New Look of Transparency ASSOCIATIONS NOW, November 2010, Feature A board member calls for a meeting to move into executive session.
Under what circumstances do you, as CEO, voice opposition? The membership department receives several inquiries about the percentage gap between your CEO's compensation and that of your lowest-paid employee. Do you share that information? A potential donor asks your organization to provide a copy of its whistleblower policy. These examples are real. How Social Media Create Organizational Meaning. Social media tools can transform an organization.
One of the things I enjoy so much about social media is the chance to be (more often) the person I am, with my specific sets of talents, interests, and goals. Every time I extend myself out on social media, I get to choose what I’ll say, how I’ll represent an idea, and how I’ll demonstrate what that idea means to me. The same is true for organizations. Community Values. As part of our work assessing where we are as a community and where we want to be, we articulated a set of values that we want the NTEN community to embody - in spirit, in program, and in action.
They are We are practical dreamers. Authenticity in Corporate Social Responsibility. Social media continues to impact businesses and nonprofits in unforeseen ways. Perhaps the greatest trend of the moment is the fusion of corporate and philanthropic interests , which in turn is producing growing pains and change. It’s likely that the requirements of online transparency will demand a new era of authenticity in corporate community investment efforts. This trend results from demands for better corporate citizenship and community participation, transparency digressions, and frankly, very public cause marketing and corporate social responsibility programs that have exposed weaknesses in the social media realms .
It’s a problem that keeps coming up , and won’t go away. This will force organizations and companies to become much more mindful about how they invest in their communities. Many companies blur the lines now between cause marketing and corporate social responsibility , which in turn creates problems. Every company tries to market something.