7 - trustworthy
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Wired 15.04: The See-Through CEO
Fire the publicist. Go off message. Let all your employees blab and blog.
Corporate Tweets and the SEC: Sometimes It's Better To Keep Your Mouth Shut
Last year, I covered the landmark SEC decision to recognize corporate blogs and potentially other forms of Social Media as a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure) – in some cases.
Logic+Emotion: Trust: From Fortress To Wedge
Edelman's 2011 Trust Barometer was officially launched yesterday and as usual it generates a lot of coverage and conversation. I always like to wait a little bit after announcements like this, after the dust has settled to see if there is a nugget which hasn't been covered much. From what I've seen both in the press and social networks, much of the discussion has been around the findings of the US having a generally low trust rating.
The Coming Decade of Radical Transparency | Fast Company
It is customary at this time of year to look back and reflect on the year that was. But this year is different.Associations Now Mag (Mobile) - Article - Detail - American Society of Association Executives
A data-driven organization doesn't just gather data; it grapples with that information and digs down to understand what it really means. But real success comes from going a step further and disseminating those findings to senior leaders, staff, and stakeholders alike. Author and former healthcare executive Quint Studer says that it's time for organizations to get real.
Summary: Christopher Barger, General Motors’ director of global social media, discusses how the auto industry is using social media to help in a rebirth, and his prediction that social “gurus” will be found out and create a leveling of the social media industry as a whole.
GM's Christopher Barger: 'We're headed toward a social media version of the dotcom bubble burst' | ZDNet
This document is a series of checklists to help companies, their employees, and their agencies create social media policies. Our goal is not to create or propose new industry standards or rules. These checklists are open-source training tools designed to help educate employees on the appropriate ways to interact with the social media community and comply with the law.
Social Media Business Council | Disclosure Best Practices Toolkit
Summary: "The more transparent an organization is, the healthier and more productive it's going to be and the less trouble it's going to get into," says leadership expert Warren Bennis.
The New Look of Transparency - Associations Now Magazine - Resources - ASAE: The Center for Association Leadership
History of WOMMA
The Launch The Word of Mouth Marketing Association began, appropriately enough, when three industry pioneers began talking to each other about word of mouth. Dave Balter, Founder and President of BzzAgent and Pete Blackshaw, Chief Marketing Officer of Intelliseek were speaking about word of mouth at an advertising industry event in early 2004 when they began discussing the future of word of mouth.
Social media tools can transform an organization. One of the things I enjoy so much about social media is the chance to be (more often) the person I am, with my specific sets of talents, interests, and goals. Every time I extend myself out on social media, I get to choose what I’ll say, how I’ll represent an idea, and how I’ll demonstrate what that idea means to me.