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» Creating real business value with Web 2.0 | Enterprise Web 2.0 | ZDNet.com. I run into a fair number of people who are skeptical about the actual business value of Web 2.0. Sure, they usually agree it's a terrific new movement There's a whole aspect of Web 2.0 that can drive genuine business value and significant competitive advantage.in online software that encourages social collaboration, two-way use of the Web, services that are open and repurposable, Web-based applications, and more.

But can you build and grow a real business with these ideas? Sometimes the trend towards startups in miniature, mashups the size of a feature, open source data sources, and the relentless democratization of content makes it look like everything is becoming free or very inexpensive. Or so distributed and decontrolled that there's no place to create value. That makes the value proposition in this brave new world seem pretty shaky indeed.

Yet the truth could not be more different. To these concerns I point out that this is only one end of a spectrum. NHN's Naver Search Engine. Web 2.0: A Community in Denial | Advice and Opinion. Virtual workplace a model for innovative business. "Rethinking Online Professional Networking" from The Intuitive Life Business Blog. Full Circle Online Interaction Blog: Blogs and Community – launching a new paradigm for online community? In September, the following article of mine was published on the The Knowledge Tree. I decided I'd like to have a copy on my website, so I'm reproducing it here. I've added a little postcript to the end. Plus I learned yesterday that the paper was nominated for an Edublog award. More on that in a separate post.

Just a note to those seeing it as I first put it up, I have some work to do to put the graphics on my site, so it may be funky till I work out the tweaks. The tables about 3/4 of the way down are easier to read in the word/PDF versions. For downloads of hard copies (word and pdf, go to the Knowledge Tree site. Abstract Online community has been an important part of the Internet, mainly forming around email lists, bulletin boards and forums. Introduction Until recently, the term ‘online community’ implied a community who interacted online within some bounded set of technologies. Then blog adoption accelerated. The game had changed. What blog based communities look like today.

Into the Blogosphere: Rhetoric, Community, and Culture of Weblogs: Blogs as Virtual Communities: Identifying a Sense of Community in the Julie/Julia Project. Anita Blanchard, University of North Carolina at Charlotte Blogs as Virtual Communities: Identifying a Sense of Community Researchers, practitioners, and the media have used the term virtual community to refer to vastly different computer-mediated communication (CMC) groups. EBay, a soap opera newsgroup, The WELL, a website for wristwatch enthusiasts, and more have all been referred to as virtual communities (Baym, 1995; Boyd, 2002; Rheingold, 1993; Rothaermel & Sugiyama, 2001). Should blogs be considered virtual communities, too?

To answer this question, we must understand, first, why virtual communities are considered important, and, second, what the characteristics of a virtual community are. Why are Virtual Communities Important? The term "virtual community" is used quite frequently. But why does this overuse exist? A second, more practical, reason for the importance of virtual communities relates to the CMC group's sustainability. What are Virtual Communities? Case Study of a Blog.