background preloader

Stratégie digitale

Facebook Twitter

Rue89. Avec Snapchat, le musée d'art de Los Angeles invite les visiteurs à détourner ses oeuvres. Loin de certains musées qui interdisent de photographier leurs oeuvres, le Los Angeles Museum of Art (LACMA) s’est mis sur l'application sociale Snapchat pour encourager cette pratique ainsi que les détournements, et faire de l'humour made in web.

Avec Snapchat, le musée d'art de Los Angeles invite les visiteurs à détourner ses oeuvres

Une initiative que nous rapporte Hyperallergic. Les musées se creusent la tête pour profiter du numérique, mais à quel prix ? Réalité virtuelle, technologies portables, applications mobiles… les nouvelles technologies investissent depuis plusieurs années les musées et promettent de s’adapter à la geekification de leurs visiteurs afin de leur proposer de nouvelles expériences.

Les musées se creusent la tête pour profiter du numérique, mais à quel prix ?

Le Guardian propose un bref tour d’horizon des innovations qui changent le visage des musées. Car ils font aujourd'hui preuve d'imagination pour attirer les visiteurs dans leurs murs. Montréal, capitale de l’entrepreneuriat culturel. Montréal, avec ses nombreux festivals et spectacles, est reconnue comme une capitale culturelle.

Montréal, capitale de l’entrepreneuriat culturel

Au niveau entrepreneurial, elle n’est d’ailleurs pas en reste: la ville regorge d’industries créatives et le domaine des arts y est florissant. Professeur titulaire à la Chaire d’entrepreneuriat Rogers-J. -A. The Mobile Museum by Verity-Jane Keefe. « Sauvons le Louvre », un serious game proposé par France Télévisions et le musée du Louvre. Ce serious game, gratuit et tout public, invite les internautes à se glisser dans la peau de Jacques Jaujard, directeur des Musées nationaux durant la Seconde Guerre mondiale.

« Sauvons le Louvre », un serious game proposé par France Télévisions et le musée du Louvre

Conçu en prolongement du documentaire diffusé sur France 3 le 31 octobre 2014, ce projet associe la direction « nouvelles écritures et transmédia » de France Télévisions, France TV Education, le producteur du documentaire Ladybird Films et le musée du Louvre. Engaging Young People: Top Tips for Starting a Youth Panel @GeffryeYouth. By Eileen Gbagbo, member of the Geffrye Museum Youth Advisory Panel On Monday 6th October 2014, I and 5 other members of the Geffrye Museum’s youth programme and Youth Advisory Panel, also known as the ‘YAP’, co-led the Kids in Museums ’Starting a Youth Panel’ workshop in order to give our opinions on the Youth Panels, like what makes them successful and how they are run, etc.

Engaging Young People: Top Tips for Starting a Youth Panel @GeffryeYouth

I volunteered to speak at the workshop, because I have really enjoyed being part of the YAP and I do believe that organisations such as museums, that aren’t exactly associated with or appealing to young people, should have something along the lines of a youth panel in order to break the stereotype. Top 40 des musées et monuments français sur facebook et twitter (Novembre 2014) Everybody’s an Art Curator. How to win at digital transformation. Netflix is a digital leader in part because it started with big aspirations.

How to win at digital transformation

Photo: Bloomberg The same economic and technological changes which expose weaknesses in existing business models also pose huge opportunities for those willing to embrace change and respond to evolving market demands. Joseph Schumpeter, a famous US economist, referred to this process as “creative destruction”. But being on the winning side of this process is rarely a simple matter. The disruption that the proliferation of online technologies is having on business activities such as marketing, communications and customer interaction and a wide range of business models is a prime example of the forces of creative destruction at work.

But the time for wondering if digital transformation is right for your organisation is now over. This is obviously true for industry sectors such as retail, where the move to the online space is plain for all to see. Develop a healthy customer obsession Be unreasonably demanding. Four Innovating for Museums Online. From left: Jim Wilson/The New York Times; Ruth Fremson/The New York Times; A.J.

Four Innovating for Museums Online

Mast for The New York Times; Todd Heisler/The New York Times Ian Padgham of the San Francisco Museum of Modern Art, Erin Coburn of the Metropolitan Museum of Art, Robert Stein of the Indianapolis Museum of Art and Shelley Bernstein, chief technology officer at the Brooklyn Museum Shelley Bernstein Eleven years ago, when Shelley Bernstein took a job as a curatorial assistant in the Egyptian department at the , her plan was to get some experience and head to graduate school. “Back then there was no e-mail and a very minimal Web presence,” Ms. Now Ms. 11 Questions to a Museum Blogger on MuseumBlog/gers Day. Last week, March 19th was #MuseumBlogs Day, initiated by Museum 140 and Museum Minute.

11 Questions to a Museum Blogger on MuseumBlog/gers Day

Many Twitter users used the #MuseumBlogs hashtag to share their favourite museums blogs, as well as museums bloggers (regardless of their working in museums or not). The Naturkundemuseum, in Berlin, started a blog chain, by throwing Jenni Fuchs from Museum 140 a Best Blog Blogstöckchen, eleven questions to answer. As the chain went on, Jamie Glavic from Museum Minute was so kind as naming my blog one of her favourite and suggesting I may answer eleven of her questions. Here are some bloggers who already answered the 11 questions: And here are my answers… 1. Interview : le community management du musée du quai Branly.

Museum Transformation Strategies in the Digital Age. Computer chess.

Museum Transformation Strategies in the Digital Age

Source: Wiley Wiggins In response to the digital challenges that museums and galleries have to grapple with, organisations and their staff need to adjust to the new ways of thinking and working in a digital-physical world. This blog post provides invaluable insight into some of the practical strategies that institutions can implement or learn from in order to boost the effectiveness and success of their change initiatives. Digital technologies have become an everyday fixture in museums, and they are here to stay. They are altering the paradigm of the world of museums, which, like any other organisation, must shake up their business models and organisational structures and fully embrace the digital landscape if they are to remain relevant in today’s society.

In the pre-digital era, when information was scarce and precious, museums, libraries and archives were the spearhead and the driving force of the accumulation of knowledge. What is the organisation trying to achieve? Le renouveau des musées. Voici la présentation du dossier de la revue Espaces (n° 318, mai 2014) intitulé « Le renouveau des musées« , dirigé par Hermine de Saint Albin. « Le renouveau des musées est en marche.

Le renouveau des musées

Il est marqué notamment par ouverture récente de grands sites prestigieux (Mucem à Marseille, expositions associant plusieurs musées et lieux culturels d’une même destination (Le Temps des collections, à Rouen), par le décloisonnement des approches (Mac/Val, à Vitry-sur-Seine), par la mise en place de stratégies participatives sur le web 2.0 (muséum de Toulouse) ou par le projet Museomix (“hackathon” des musées). Parallèlement, une métamorphose des publics, lente mais bien réelle, est en cours. Ceux-ci sont plus jeunes et plus populaires que dans le passé. Guggenheim NY : En ligne, un musée peut-il être une personne ? Le Muséum de Toulouse repense son ADN avec le web. Le Centre Pompidou virtuel : une nouvelle stratégie numérique.