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Facebook, Amazon, and Google All Help Charity Create Cancer-Busting Mobile Game. Programmers and engineers from some of the biggest tech companies are teaming up with a cancer charity in the U.K. to create a mobile game that will aid research into the disease.

Facebook, Amazon, and Google All Help Charity Create Cancer-Busting Mobile Game

The idea is being brainstormed this weekend in an attempt to transform research into a game format that will, in turn, make "citizen scientists" out of gamers and potentially crowdsource a cure for cancer. To this end, Tech City in East London is hosting a GameJam, which starts today. What the hackathon aims to do is develop a game that uses the human eye to detect miniscule changes in gene data--peepers being the best way to detect these subtle differences. Loads of scientific types would be needed to analyse the data, but the reasoning behind this seems to be: Who needs to be a scientist when you've got eyes? With Amazon Web Services providing the technology platform, Google is using its financial clout to support the cause and is hosting the hackathon at one of its venues in London.

The Things That Connect Us. 23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012. Greetings and Happy New Year!

23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012

To kick off 2012, some of you may think of giving your Facebook Page a facelift. There may be some features you wish to add such as custom iframe tabs with fan gate option or ideas to encourage fans engagement on your Page. If you do, you’ve come to the right place! Every year I will compile a list of cost-effective facebook apps you can use not only to improve your fans engagement but hopefully enhance your brand visibility at the same time. Without further ado, let’s get to the list. This review is based on my personal opinion only and has nothing to do with affiliation or app sponsorship whatsoever.

To Encourage Fans Participation and File Sharing: #1 FriendCard FriendCard is a smart way to make your brand go viral by allowing fans to send customizable branded greeting cards to their friends. . #2 Coupon for Pages What can be more exciting to offer fans some great deals on your Page? (Note: Transform the Coupon tab into a fan-gating tab to entice new ‘Likes’) Homepage. Facebook Commerce: The Beginner's Guide. Facebook's gravitational pull of 750 million users is enough to hold digital marketers spellbound.

Facebook Commerce: The Beginner's Guide

Once they get past the sheer size, they find that Facebook also offers unique and nuanced selling opportunities amidst difficult obstacles. First off, Facebook users have better things to be doing. The average Facebook user is connected to 130 Friends and 80 interest groups and makes his or her preferences known through rich profiles and by posting 90 pieces of content per month. Facebook users spend 700 billion minutes per month in an active, relaxed environment where word-of-mouth is built into every turn. The traffic, of course, also matters. Selling on or through Facebook now has a name: F-commerce. Four Types of F-Commerce 1. Brands can bring the Facebook experience to their websites, tapping users' connections and interests to support the purchasing process.

For the past few months has been offering a "Tap into Your Friends" option (still labeled Beta). 2. 3. Study: How People Are Engaging Journalists on Facebook & Best Practices.