8 Ways to Maximize Your YouTube Marketing Results. Are you on YouTube? Are you getting the results you hoped for? In this article I’ll share 8 actionable tips to enhance your YouTube marketing. Why YouTube? The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%. Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted.
In other words, there’s a lot of competition for those eyeballs. . #1: Create compelling videos. This is not your competition. Instead, you should create content that addresses your audience’s needs. . #2: Make your video findable. #3: Brand your YouTube channel. Youtube Analytics. Youtube. Youtube Show. Do you use YouTube videos to market your business? Are you wondering how you can get more viewers and engagement for your channel? To learn about how YouTube can help you build your brand and authority, I interview Steve Spangler for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Steve Spangler, author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. Steve shares how he uses YouTube to build his brand and business and his experiences along the way. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed. Youtube Marketing. 3 New YouTube Changes and What They Mean for Businesses. Are you thinking about doing more with YouTube? In December of 2011, YouTube unveiled their latest design and navigational changes to the world. Although it was met with unbridled criticism from a virtual mob of YouTube fanatics, these changes are here to stay.
Embrace YouTube’s recent makeover and their vision for the future of online entertainment. Change is good, right? This article will only cover the three major changes that may affect your online strategy. If you want to stay on top of your video marketing game in 2012, these are the only three changes that you need to focus on. Ready? #1: New YouTube Home Page YouTube's new home page offers a new Subscription Feed function. YouTube has changed their design to follow a much more clean and modern look. A quick peek at the home page will reveal that quite a bit of rearranging has been done. Note: You must be logged in to see this properly. Building your subscriber base is even more imperative than ever before!
#2: New YouTube Channel Page. Youtube Strategy. Youtube Partner.
Using YouTube to Build Your Brand, Authority and Business. Do you use YouTube videos to market your business? Are you wondering how you can get more viewers and engagement for your channel? To learn about how YouTube can help you build your brand and authority, I interview Steve Spangler for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Steve Spangler, author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. Steve shares how he uses YouTube to build his brand and business and his experiences along the way. Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Youtube Channel. YouTube Paid Channels: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? YouTube Launches Paid Channels: YouTube Paid Channels is “a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month.
Every channel has a 14-day free trial, and many offer discounted yearly rates.” YouTube will be rolling Paid Channels out more broadly in the coming weeks as a self-service feature for qualifying partners. "For example, Sesame Street will be offering full episodes on their paid channel when it launches. " LinkedIn Today Offers New Channels: LinkedIn Today’s design has changed with the new Channels “to make it easier for you to discover and share professional news and insights.
LinkedIn Today has a new design and new Channels. Click on the image to see what's happened since LinkedIn started in 2003. New YouTube Changes: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news . To help you , here are some of the news items that caught our attention. What’s New This Week? : There are a few new features for YouTube channels. The first is a new set of four different Channel templates to choose from.
Plus the Channel Feed has been improved to make it clear what you’ll get if you subscribe. Choose the best layout for your YouTube Channel. : YouTube is rolling out a new feature over the next weeks where you’ll see an image preview or a series of thumbnails. YouTube thumbnails make it easy to find what you are looking for in long videos. : These new Interest Lists allow you to create different lists for your Facebook friends and favorite Pages to create filters for your News Feed. You can add both people and Pages into your new Facebook Interest Lists. : Check out recent updates in Tumblr policies: Terms of Service , Privacy Policy and Community Guidelines (formerly “Content Policy”). The Secrets of YouTube Marketing Revealed. I bet you only use YouTube when your 10-year-old daughter wants you to watch some cute pet videos, right? But you would never think of using it to market your business. If I told you that YouTube has a ‘Science & Technology’ category, a ‘How To’ category, and an ‘Education’ category, can you begin to see the possibilities?
Whether you work for a high-tech company, a hardware store, or a university, you might want to learn more about using YouTube to publicize your operation. Why YouTube Marketing? Because YouTube is all about video broadcasting. Videos can even show a “talking head” touting the benefits of any product or service. This is not your father’s TV. This is 400 million people worldwide actively seeking information on an estimated 6 million to 9 million YouTube channels every month. As of 2009, approximately 100 million Americans watched about 6 billion videos on YouTube each month. In fact, YouTube accounted for 79% of all US visits to 60 online video sites in 2009. Rem Ouch! 5 Ways to Brand Your New YouTube Profile. Are you wondering what to do with the new YouTube look and feel?
Many people either love or hate YouTube’s platform facelift. Whatever your preference, in this article I’m going to outline some of the best ways to optimize the new YouTube layout. Frankly, YouTube’s new design is turning out to be a step in the right direction. YouTube has managed to add a layer of user experience and brand factor, which are only getting better. This evolution will soon prove highly beneficial to YouTube channel owners. YouTube's social home page power. Here are 5 tweaks you can make to improve branding on your YouTube Channel. #1: Add Your Custom URLs in the Newly Placed Description Area This option is now at the top on the right of your video. However, you don’t have to be a partner to place your URL links in plain sight to the right of the video.
Plus you can add your social media links in the description area, such as Facebook, Twitter and now Google+. Brand juice for non-partner channels. Ask questions. 3 Ways to Use YouTube to Drive Traffic to Your Website. Are you wondering how to get people from YouTube to your website? Are you looking for ideas to move people from watchers to clickers? Keep reading to learn how. Why YouTube for Traffic? With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again. As a marketer, there’s an absolutely incredible potential with YouTube if you First, your content can .
Leverage YouTube's three billion daily views to get found quicker! Then, your content has the potential to , embedded on blogs and shared across all of the social networking platforms! Get even more exposure when your videos get ranked inside Google! Instead, you need to strategically leverage your videos to perform one very specific function: . Most people think viral video when they think YouTube. You’ll quickly discover that . YouTube Analytics: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week? YouTube Releases YouTube Analytics: YouTube Analytics now gives you a quick overview and more detailed reports for tracking your audience building and retention statistics. Be sure to check out the updated YouTube Creator Playbook to learn how to take full advantage of the new YouTube Analytics features. Use the new Analytics to build and engage with bigger audiences, earn more money and make better videos.
YouTube Reaches 20 Billion Video Views per Month: The latest comScore statistics for online video rankings show Google-owned YouTube had a record 20 billion video views in October 2011. The Google Sites are "driven primarily by video viewing at YouTube.com. " "Someone on the team nicknamed the new design 'Bigfoot' and the name stuck! " Here are a few interesting infographics worth noting: 8 Ways to Track YouTube Video Performance. Are you wondering how to analyze the reach of your YouTube videos? YouTube’s video statistics and analytics tools help you measure results of your videos. Why measure your YouTube marketing efforts using these tools?
These tools give you the analytical know-how to help create improved branded content to more effectively get your videos: Discovered in organic search in both Google and YouTube resultsWatched by the largest and most relevant audience possibleShared across social networks, email and embedded on other websites To improve results with your future content, dive into your YouTube Insights in the following ways. The public statistics found below any YouTube video. #1: Follow the Number of Views Over Time The most important metric to determine the success of your videos is how many views the video has over time, obviously because the point of your videos is for people to watch them.
At the bottom right of any video is the amount of views that video has. . #5: Monitor Viewer Drop-Off. How to Drive More YouTube Views With Pinterest. Do you want more people to watch your videos? Have you thought of integrating your YouTube channel with your Pinterest account? When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers. In this article, I’m going to show you how to add YouTube videos to Pinterest. This is a great way to leverage the power of both of these platforms.
And this tactic is easy to do and can easily be outsourced. You don't even need to leave Pinterest to view a video. Here are 8 steps to add YouTube videos to Pinterest: #1: Download Google Chrome You can pin from any browser, but Google Chrome’s Shareaholic for Pinterest plugin makes pinning a very easy process, because you simply need to click on the red Pin button and it will automatically fetch all pertinent details from your YouTube channel. If you’ve not yet downloaded Google Chrome on your Mac or PC, you can click on this link: Google Chrome Download. #2: Make Sure Your YouTube Video is Fully Optimized. How Johnson & Johnson Uses YouTube to Create Awareness. 6 Ways to Grow YouTube Subscribers and Your Exposure. Are you seeking more visibility for your YouTube videos? Are you wondering how others do it? If you want the massive views, exposure and targeted traffic that YouTube offers, you need to focus on first building an audience—or as YouTube calls them, subscribers.
Why YouTube Subscribers? A YouTube subscriber is someone who has chosen to “follow” your channel and your content so they can stay updated with your latest videos. In essence, a subscriber can become a raving fan who watches, comments and shares your videos with others. The following article will reveal six simple—yet highly effective—methods for getting more subscribers to your channel and your existing videos. However, before you follow these simple action steps, you’ll need to make sure you’re already following these three principles for YouTube marketing success in your business: Be consistent: The “one-and-done” approach does not work on YouTube. . #1: Ask for Subscribers Ask your viewers to subscribe to your YouTube channel. How to Create Custom YouTube Thumbnails. Are you frustrated by the default random YouTube thumbnail option for your videos? Do you wish you could create something custom to improve your views?
Since December 2011, YouTube has been making some radical changes to their site. Everything from the home page layout, website colors and even the look and feel of the video players have changed dramatically. But none of these aesthetic changes have had any real impact on the way we need to be marketing videos on YouTube. However, this latest change may just be the biggest game-changer that savvy video marketers can take advantage of! From YouTube's Support Portal, instructions for uploading a custom thumbnail. A Little Background In April 2012, YouTube quietly rolled out the option for all YouTube channels to become “YouTube Partners.”
These original partners have access to additional features and options to help market their videos that no one else had (for example, the Custom YouTube Video Thumbnail). What Is the YouTube Custom Thumbnail? How to Triple Your YouTube Video Views With Facebook. Do you want more people to watch your YouTube videos? Are you looking for an easy way to improve the quality of the content you share on Facebook? All you need is some great content and a cool Facebook technique that I recently discovered. A Quick Overview This technique lets you automatically attach your videos to the updates that appear on Facebook after someone likes content on your website. By leveraging Facebook’s Open Graph and using this technique, I’ve seen phenomenal results! I shared this tactic with a brand operating in the travel industry and they generated more than one million aggregated views of their product videos on YouTube (and significant website traffic) in a matter of weeks.
By integrating this Open Graph tactic, Marmara, a French travel company, generated 93K likes on its website, which in turn generated 13 million impressions of their videos in the Facebook newsfeed! With this feature, each blog article that you write automatically shares a video of your choice. 1. 2. How to Use YouTube Live Streaming to Boost Your Exposure. YouTube Enhancements: This Week in Social Media. 5 Ways Your Old YouTube Videos Can Triple Their Visibility. YouTube Streams Live Video: This Week in Social Media. How to Integrate Video Into Your Social Media Marketing. Youtube Template. Youtube Overlay.