TWITTER ENGAGEMENT (5 Ways to Use Twitter to Connect With Local Customers) Does your business rely on local customers? Are you looking for ways to make your business more visible in your neighborhood? You know that the Internet puts your business within a few keystrokes of people anywhere around the world. But did you know that social media tools, especially Twitter, help you pinpoint people who live and work in your neighborhood? Twitter allows you to locate people who live or tweet in your city or neighborhood, people you know, as well as people you don’t yet know.
How to Search for Local People Most Twitter users occasionally tweet about the things around them. For example, you can search for: City nameNeighborhood or community nameLocal landmarksLocal businessesEvent venues, museums and public locationsLocal fairs, parades and community eventsHashtag identifiers for a local community or event When you search for your city name on Twitter, you have to look for all of the possible ways people may type it.
From this list you can fine-tune your search query. TWITTER TOOLS (3 Twitter Tools to Enhance Your Marketing) Are you looking for tools to help better manage your Twitter presence? Managing your Twitter presence along with your other online networks can be difficult if you have limited resources. In this article, you’ll discover 3 tools to make your basic Twitter marketing tasks easier. #1: Manage and Analyze Your Community with SocialBro Every business needs at least one management tool to manage its Twitter presence, and there are many excellent Twitter management tools to choose from. SocialBro is one of my favorites, thanks to the excellent features it offers. SocialBro offers many features to manage your Twitter account. SocialBro allows you to not only manage your Twitter account, but it also provides you with useful information you can use for your social media strategy.
Here are some examples of how to use this cool Twitter tool. Target your business niche When you start to build a community, you’ll want to make sure you follow the right people. Analyze your competitors You’re done! TWITTER ADS (New Twitter Ad Features: This Week in Social Media) Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Releases New Ad Features: Twitter adds two new enhancements that advertisers frequently request—follower growth reporting and manual Promoted Tweet selection. Small businesses using the self-service Twitter ads can now track Twitter audience growth. Scoop.it Integrates With SlideShare: The publishing-by-curation platform Scoop.it integrates with SlideShare.
You can now easily curate SlideShare presentations relevant to your interests. Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Tumblr Enhances Dashboard: Tumblr has added a few enhancements to their dashboard and also redesigned the way video works on Tumblr. The Tumblr dashboard has a few new features.
TWITTER CHAT (5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide) Hosting a Twitter chat is an amazing way to interact with your fans and followers, to better understand and grow your community quickly, as well as promote your brand and business. I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper. It’s challenging to describe everything I learned in this one article, but I’ll do my best. Here’s the all-in-one guide to prepare for and host your Twitter chat. Why Twitter Chat? A Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it.
Bloggers connect using #Blogchat hashtag. Hosting a Twitter chat is an effective way to: Promote your social media presence: While Twitter chats evolve around one hashtag, it’s still public—which means millions of followers of the chat participants will see the hashtag and check what’s behind it. . #1: Understand How it Works Twitter chat calendar: Your own chats are highlighted Conclusion. TWITTER LEAD GEN (Twitter Lead Generation Cards: This Week in Social Media) Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Lead Generation “Cards”: The Lead Generation Card is “a new type of Twitter Card that will allow marketers to collect leads directly within the tweet.”
For now, this is only available as a feature in Promoted Tweets—a paid feature of Twitter Ads. "Users don’t even have to fill out a form—since their information (name, email and username) is already pulled into the card. They literally just have to hit Submit on the Card's call to action. " Twitter Gets Two-Factor Login Verification: “When you sign into twitter.com, there’s a second check to make sure it’s really you.
Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. What do you think? About the Author, Cindy King. TWITTER 4 BUSINESS (How to Use Twitter for Business and Marketing) Is Twitter a part of your social media marketing? Or have you let your Twitter marketing drop off lately? In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer. Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.
About Twitter Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. People follow (subscribe) to your Twitter account, and you follow other people. How Twitter Is Unique In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Facebook: A tweet is like a short Facebook status update.
SME: Twitter. SME: Twitter Networking. Do you want to quickly find and meet contacts related to your industry? Are you looking for ways to establish a long-term relationship with those connections? It can be tough to make first contact without coming on too strong. But if you engage with someone before you pitch and let them get to know you a little bit, you have a better chance of creating a solid relationship. In this article I’ll show you four ways you can use social media to meet market influencers and expand your network. Why Social Networking? Even if you live in the middle of nowhere (like me) you can build a network of influential colleagues. How great is it that we live in a time where you can meet anyone from anywhere without leaving the comfort of your office? The usual networking methods still apply, of course: attending conferences, joining or starting mastermind groups and meeting friends of friends.
But social media opens a larger sphere of opportunity. SME: Twitter Strategy. SME: Twitter Promotion. SME: Twitter Search. SME: Twitter Profile. SME: Twitter Marketing. TWITTER TOOLS (5 New Twitter Tools to Boost Your Marketing) Are you seeing the results you want from your Twitter activities? There are over 1,000,000 different apps for Twitter and a new one is added every second.
This means it is often quite easy to get confused finding those that actually add real value to your day-to-day tweeting. I took a look at some of the latest and most promising Twitter tools to get you tweeting like a pro. So, if you think it is time to up your game with some new tools, keep reading. Here are 5 tools to help you power up your Twitter marketing efforts. #1: Twylah—Make Your Tweets Live Longer One of the tools that can make a huge difference to your impact on Twitter is Twylah. According to research by bit.ly, your links on Twitter will only last 3 hours. A beautiful fan page for your tweets. The way it works is very simple. Before Twylah, when you glanced over someone’s Twitter stream, you didn’t pick up any great insights about the person. Now, you can even click into each individual tweet on any page. TWITTER CHANGES (5 Twitter Changes and How to Make the Most of Them) Are you wondering how Twitter’s changes will impact your use of its network?
Recently, Twitter got a complete revamp that changed things drastically. Interestingly, it didn’t pump the social network with more and more features. Ryan Sarver, Twitter’s head of API, explained it crisply: “In a world where Facebook and Google are competing on features, Twitter wants to focus on being simple.” This article will review all the changes, from user interface changes to Twitter brand pages, what the new changes mean and how you can best use them. #1: Easier and More Streamlined Navigation The first thing you’ll notice with the new Twitter is that navigating has become a lot easier and more streamlined. It will show you the number of retweets, replies and favorites, without going anywhere else. This means you can jump into the conversation right from there. You can see all the information you need right here. See who's following these people before deciding to follow them yourself.
TWITTER VINE (16 Ways Businesses Are Using Twitter Vine) Are you wondering how the new Twitter Vine (think ultra short videos) could work for your business? Vine is a new mobile app that allows you to capture life from your mobile device in short, six-second looping videos. You can share these short videos with your Twitter followers and Facebook friends. Think of it as Instagram, except with videos instead of pictures.
In today’s post, I’ll show you some creative uses of Vine for business. Editor’s note: You can click on any video to pause it. #1: Engage Your Followers in Conversation Start a conversation with your followers using a Vine video. Simon & Schuster does this by not just asking what followers will be reading this weekend—they give them visual cues on what they could be reading. It could spark any reader to go to their local bookstore or order a new title online. It’s a long weekend! #2: Highlight Your Brand Advocates What’s even better than advertising one of your products on a Vine video?
#3: Display Your Work for a Client 1. That’s it! TWITTER CUSTOMER SERVICE (4 Ways to Use Twitter for Customer Service and Support) Do you have customers? Are they on Twitter? Are you using this amazing tool to support your customers? Keep reading to discover four ways to provide amazing customer service with Twitter. Why Twitter for customer support? ”I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.” ~ Gary Vaynerchuk (@garyvee) This is one of the best quotes I have heard. When my business recently had to weather a severe storm, we decided to default everything to simply being there for our users and customers.
And what better way is there to give your best customer service than through Twitter? Twitter has changed continually over the past few months, as the service becomes more and more mainstream. The results we’ve seen from using Twitter as our most important support channel day in and day out are incredible. Here are the 4 most powerful insights on using Twitter for customer service that I’ve learned along the way. Personalize your Twitter bio. TWITTER CUSTOMER SERVICE (4 Examples of Excellent Twitter Customer Service) Do you use Twitter to stay connected with your customers? Have you integrated Twitter into your customer service strategy?
Would you like to know which companies are doing this best? Why Twitter Customer Service? Gone are the days when people would call up a company and complain. Now, people are more likely to head to their smartphones or computers to tell the world how terrible a product or service is. That’s why customer service is becoming increasingly important on social media platforms like Twitter.
A study done by Simply Measured showed that 99% of brands are on Twitter, and 30% of them have a dedicated customer service handle. Here are 4 companies with exceptional customer service on Twitter and key takeaways to help you improve how your customers perceive your company on Twitter. #1: JetBlue Excels in Responsiveness Airline delays are one of the most common causes of customer frustration. JetBlue assisting a frustrated customer. Sure, a lot of airlines do this now. Nike Twitter handle. TWITTER TOOLS (5 Twitter Tools to Enhance Your Marketing) Are you looking for new and creative ways to use Twitter? Here are 5 lesser-known Twitter tools that your business should be using. Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free. #1: Commun.it—Manage Your Community Efficiently Commun.it is probably one of the best relationship-management tools out there. My favorite function is that it will look into your most up-to-date feed and organize your followers into three groups: InfluencersTop supportersEngaged Twitter users Cultivate your relationships on Twitter based on groups.
By grouping your users, you’re able to focus on not only influential users but people who have previously shared your content and have taken the time to engage with you. Another advantage of this tool is the ability to sort your list according to “most recent” or “highest rating,” which shows your top influencers based on their algorithm. The tool is also very user-friendly. TWITTER TOOLS (6 Twitter Analytics Tools to Improve Your Marketing) Do you know if your Twitter marketing is working? Monitoring and analyzing your Twitter projects can be challenging. With the right metrics, you can improve and tailor your Twitter campaigns for better results. Luckily, third-party Twitter tools provide these metrics, but there are MANY tools to choose from out there. So here I’ll share some of the best Twitter analytics tools to help you improve your Twitter marketing. #1: SocialBro: Explore Your Community I consider SocialBro one of the top three most effective marketing tools for businesses.
SocialBro comes with excellent analytics that give great insights not only about your marketing campaign, but also about your Twitter account and followers. Here are the analytics tools available with SocialBro. Real-time Analytics Real-time Analytics gives you details of the people who are active users and have tweeted in the last 10 minutes in real time. It’s a quick way to know when you should be tweeting. Insights About Your Account You can see: Summary. TWITTER MARKETING (Twitter Marketing: Does it Still Matter?) Is Twitter still a good marketing channel? With so much focus on Facebook and Pinterest, has this network lost its value? I explore these questions with Brian Solis in this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, Brian Solis, author of The End of Business as Usual and Engage and principal analyst at Altimeter Group gives us the scoop on Twitter for business today.
Brian shares insights into how Twitter has changed and what works on Twitter today. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you’ll discover in this show: Twitter for Marketing Today In America, pop culture is strong. TWITTER MARKETING (How to Split Test Your Twitter Marketing)
TWITTER MARKETING (17 Twitter Marketing Tips From the Pros) TWITTER MARKETING (Twitter Marketing How to Use Twitter for Business) TWITTER MARKETING (4 Tips to Maximize Your Twitter Marketing) TWITTER ANALYTICS (3 Ways Twitter Analysis Can Enhance Your Marketing) TWITTER CONTENT (How to Find Great Content to Share on Twitter) TWITTER NETWORKING (8 Easy Ways to Network on Twitter)
TWITTER TRAFFIC (Twitter Traffic, How to Double Your Traffic to Your Content With Twitter) TWITTER GROWTH (4 Ways to Grow a Twitter Following That Matters)