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Linkedin Marketing. Are people endorsing you for the wrong skills on LinkedIn? Do you want to know how to fix that? It’s frustrating to be endorsed for skills that aren’t relevant to you or your networking goals. But hope is not lost! In this article I’ll show you three ways you can guide people into endorsing you for relevant skills. Why Manage LinkedIn Endorsements? LinkedIn endorsements are meant to provide credibility and networking opportunities. Has LinkedIn ever notified you that someone has endorsed you for skills and expertise that have absolutely nothing to do with your actual skills?

Sometimes people are endorsing you so you’ll see the notification and they’ll be on your radar. Either way, if people are endorsing you for the wrong skills, then your real skills are being overlooked. . #1: Set Your Skills and Endorsements. 26 Tips to Enhance Your Experience on LinkedIn. With more than 85 million users and “a new member being added every second,” LinkedIn is often regarded as the premier social networking site for business professionals. Companies also see LinkedIn as a valuable place to promote their products and services. Let’s explore LinkedIn together and see if you can identify new ways to enhance your user experience by considering the topics discussed below.

As I’ve done in the companion pieces to this post, 26 Twitter Tips and 26 Facebook Tips, I’ll introduce LinkedIn Tips from A-Z. These tips will reference both personal and company perspectives. But before we get started, let’s go over a couple of LinkedIn basics—who’s on LinkedIn, creating your LinkedIn profile and developing your list of LinkedIn connections. Develop a network of relevant connections. Who’s on LinkedIn? To put it simply, everyone; full- and part-time employees, contractors, freelancers and key decision-makers from any given industry or company can be found on LinkedIn. #5: Events.

LinkedIn Marketing: New Features to Enhance Your LinkedIn Results. Do you use LinkedIn for your business? Are you wondering how LinkedIn can help your online marketing? To learn more about the new capabilities of LinkedIn and what they mean for marketers, I interview Viveka von Rosen for this episode of the Social Media Marketing podcast . More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Viveka von Rosen, founder of Linked Into Business and author of the new book, .

Viveka shares insights into what’s new with LinkedIn and how marketers can cash in on all that LinkedIn is doing. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download Here are some of the things you’ll discover in this show: LinkedIn Marketing Discovery of the Week. Linkedin. Are people endorsing you for the wrong skills on LinkedIn? Do you want to know how to fix that? It’s frustrating to be endorsed for skills that aren’t relevant to you or your networking goals. But hope is not lost! In this article I’ll show you three ways you can guide people into endorsing you for relevant skills. Why Manage LinkedIn Endorsements? LinkedIn endorsements are meant to provide credibility and networking opportunities. Has LinkedIn ever notified you that someone has endorsed you for skills and expertise that have absolutely nothing to do with your actual skills?

Sometimes people are endorsing you so you’ll see the notification and they’ll be on your radar. Either way, if people are endorsing you for the wrong skills, then your real skills are being overlooked. . #1: Set Your Skills and Endorsements. 7 Steps to Building a Business Using LinkedIn. “If you can’t make money on LinkedIn, you’re deaf, dumb and blind,” says James Filbird of JMF International Trade Group. It’s 6 pm on the west coast of the United States, but it’s already 9 am tomorrow at James Filbird’s apartment in Shenzhen, China. Filbird is the proprietor of JMF International Trade Group Ltd., a company he built to $5 million in revenue largely through his efforts on LinkedIn, the only major social media platform that is not blocked by the Chinese government.

His beginnings in China, however, were less than auspicious. Filbird was highlighted as one of 100 success stories when LinkedIn hit 100 million members. An American in China When Filbird moved to China in early 2006, he spent nine months working on a manufacturing venture that eventually fell through. “I had very little money in my pocket. Early Adopter A LinkedIn early adopter, Filbird had joined the site in 2004 as one of the first one million members. “Neither Twitter nor Facebook were of any interest to me.

LinkedIn Embraces Publishing: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Gives Thought Leaders a Publishing Platform: Thought leaders can now publish articles on LinkedIn and users can choose to follow content from their favorite authors. This new feature is currently limited to “150 of the most influential thought leaders on LinkedIn,” but will expand over the next few months. “Those interested in becoming an influencer on LinkedIn can submit their request here.” LinkedIn provides thought leaders an opportunity to reach a wider audience.

LinkedIn Adds Featured Updates on New Company Pages Now Rolling Out for Everyone: The new LinkedIn Company Pages now also have a Featured Update functionality. Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. 6 Powerful LinkedIn Marketing Tips for Small Businesses. Let’s face it, LinkedIn is a very underutilized social media network. Most people believe that it’s too hard to make connections, and therefore use it more as a résumé site. There is so much more potential with this professional social media network. How many of us have created a LinkedIn account and left it dormant for months? It was my goal recently to attend more LinkedIn webinars and teleseminars to learn more about this mysterious network. I have often thought to myself, “I’m a professional. Why am I not utilizing this site?” Here are some interesting facts that I learned about this often misunderstood network: LinkedIn is a search engine and has a ton of authority on Google and other popular search engines.

Likely if you Google your name and you have a LinkedIn profile, it will show up on the first page of Google. Here are the top 6 things that I learned about this powerful network: #1: Boosting Your Search Engine Optimization I changed “My Blog” to say Social Media Marketing. Linkedin Group Marketing. Is networking a big part of your job or business? Have you participated in or considered starting a discussion group?

The good news is LinkedIn, Facebook and Google+ all offer options. In this post, we’re going to look at how social media groups work for businesses and how you can benefit from them as both an owner and a participant. #1: Google+ Communities Let’s start with the newest kid on the block for social media groups: Google+ communities. When Google+ launched communities in December 2012, they grew at lightning speed. Benefits as a Member One of the nice parts about Google+ communities is that you can participate in them using your personal profile or your business page—an option you won’t find on any other social network.

Google+ page participating in a Google+ community. 8 Ways to Get More Leads for Your Business on LinkedIn. Do you want to acquire more traffic and leads from LinkedIn? According to Experian Marketing Services, LinkedIn received 94M total U.S. visits in December 2012, an increase of 40% in traffic compared to December 2011. So, whether you’re a B2B and/or B2C company, now is a great time to start leveraging LinkedIn to find and attract your target market. Here are 8 ways to attract high-quality leads with LinkedIn. #1: Add a Strong Call to Action and Link Did you know you can add custom banners to your company page for free? You can add up to three different linkable product banners (646 pixels x 222 pixels) to the Products & Services section of your company profile. HubSpot product banner with Request Demo button driving traffic to a landing page.

Many businesses are missing this opportunity. Here are some ways to use these product banners: #2: Add Pictures or Files LinkedIn has been making it easier for companies to reach their target audience. To do this, first attach your image.

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How to Use LinkedIn Sponsored Updates. Are you wondering how to use LinkedIn Sponsored Updates? Does your business have a LinkedIn company page? Do you want to grow your following outside of your company page? In this article I’ll show you 6 steps for creating and measuring the impact of your first LinkedIn Sponsored Update. Why Sponsored Updates? If you’re one of the 3 million companies that have a LinkedIn company page, you’ll know that you can post updates directly from your company rather than as an individual.

And you can like and comment as your company as well. And now, just like Promoted Posts and Sponsored Stories on other social sites, LinkedIn has launched its own Sponsored Updates function, which runs on the same principle. If you’re a B2B marketer, Sponsored Updates allow you to promote your message to others outside your company page following. Here’s how to use Sponsored Updates: #1: Create Your Post Post your update to your company page as normal. Select an update to sponsor by clicking the Sponsor Update button. Linkedin Groups. LinkedIn Adds New Features: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Adds New Features on Homepage : LinkedIn introduces two new features “to your productivity toolkit: ‘Who’s Viewed Your Updates’ and ‘You Recently Visited.’ Both features can be found on the right-hand side of the Homepage and are intended to provide you with more personalized insights on your activities and engagement across LinkedIn.”

"Who's Viewed Your Updates provides you with one simplified snapshot of what you've shared over the past 14 days, who has seen it and how it has been received (liked, shared). " Facebook Updates Ads Manager Reports: These recent updates to Ads Manager Reports “will happen gradually, with full availability expected in the coming weeks.”

These Ads Manager Report updates allow marketers to more easily customize, save and schedule reports. LinkedIn Sponsored Updates: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Introduces Sponsored Updates: LinkedIn is expanding its “content ecosystem with the launch of Sponsored Updates.” This allows companies “to build relationships by delivering their content into the homepage feed of members beyond those who are following their company.” Sponsored Updates will allow companies to build relationships. SlideShare Introduces New Infographics Player: This new player is specifically for infographics and “optimizes the viewing experience of the increasingly important content type” on SlideShare.

SlideShare now has an infographic player. Facebook Launches Photo Comments for Pages: “Now people can leave photo comments on page posts. You can leave photo comments on Page posts. Foursquare's self-serve ads allows businesses to connect with people. 5 Creative Ways to Use LinkedIn Company Pages. Does your business have a LinkedIn company page? Have you noticed how other businesses are using LinkedIn lately? A number of larger brands are creatively using their LinkedIn company pages, and some of them are doing some cool things. Here are five brands using their LinkedIn company pages creatively. Check out what they are doing to learn how you can tell your story, generate leads and engage your communities through your LinkedIn page. #1: LinkedIn—Develop a Campaign Let’s start with LinkedIn.

Why not learn from the source itself? In many cases, LinkedIn’s company page status updates are tied to an ongoing, larger campaign. LinkedIn shared updates to create community dialogue. Seventy LinkedIn influencers contributed their answers to this question. What was great about this idea was that it has provided LinkedIn with a series of ongoing, fresh and interesting status updates for their company page. Here’s how to develop a campaign on your LinkedIn company page. #2: HubSpot—Create Leads. 5 LinkedIn Marketing Tips to Grow Your Business. Are you looking for ways to expand your business with LinkedIn? With a recent homepage redesign, profile and company page redesigns, new mobile apps and the introduction of notifications and endorsements, engagement on LinkedIn is growing. Understanding a few simple strategies that can help you become a smarter and more effective marketer can really boost your results over time.

Here are 5 high-impact strategies to boost your marketing results on LinkedIn. #1: Review and Reboot Your LinkedIn Profile… Frequently Most recently, LinkedIn made some major changes both to personal profiles and company pages. In addition to making sure that you adjust to the changes in your profile layout and features, it’s a good idea to “reboot” your profile from time to time. Each time you update your profile, the update is shared to your network as long as you have this feature enabled in your settings.

Adjust your profile settings to show profile updates in your activity feed. Refresh your LinkedIn headline. LINKEDIN for MARKETING (3 Ways Marketers Can Leverage the New LinkedIn) Have you noticed the changes to LinkedIn recently? Although changes to LinkedIn are less frequent than on Facebook, they can have significant marketing implications. Read further to find out how the recent changes to LinkedIn impact your social media marketing. What’s New With LinkedIn? Recently the LinkedIn Homepage had a significant makeover. LinkedIn has made a few key design changes to make it easier to discover and discuss what matters most.

As LinkedIn says in their recent blog post, Introducing a Simpler Homepage: “This is just the beginning of many more exciting, new features we plan to bring to the Homepage to offer more customization and functionality this year. Mashable refers to the new LinkedIn Homepage as a mash-up between Facebook and Google+. A Quick Overview of the LinkedIn Homepage Layout On your new homepage, you will first notice a blue box to click that will show you the most recent updates from your network. The top part of the new LinkedIn Homepage. LINKEDIN MENTIONS (LinkedIn Mentions, This Week in Social Media) Linkedin Profile. LINKEDIN GROUP (Six Ways to Grow a LinkedIn Group, Tips From the Pros) LINKEDIN VISUAL PROFILES (LinkedIn Visual Profiles: This Week in Social Media) LINKEDIN PAGE (Linkedin Company Page) LINKEDIN PREMIUM (3 Business Reasons to Upgrade to LinkedIn Premium)

SME: Linkedin Strategy. LINKEDIN LEAD GEN (Generating Leads With LinkedIn: What You Need to Know) LINKEDIN PAGE (5 Tips for Optimizing Your LinkedIn Company Page) LINKEDIN GROUPS (How to Network Using LinkedIn Groups) LINKEDIN LEADS (5 Ways to Generate More Business From LinkedIn) LINKEDIN ENDORSE (6 Tips for Using LinkedIn the New Endorsements) LINKEDIN APP (LinkedIn Contacts App: This Week in Social Media) LINKEDIN CONTACTS (How to Use the LinkedIn Contacts Feature)