Google+ Marketing. Are you using Google+ to promote your brand or content? Do you want to find Google+ fans who love what you do and will share it with others? When people share your stories, campaigns or products with their friends, they’re giving it their stamp of approval and their friends take notice. This word-of-mouth marketing is invaluable, but how do you find these super-fans? In this article, I’ll show you how to use Google+ to find the evangelists who want to tell the world about you. How Do You Find Your Best Fans?
As a marketer, you want to find people who engage with your message and amplify it, spreading it on to others. These loyal fans, your brand evangelists, fall in love with your company and tell the world. Google+ can help you find and engage with your evangelists, and lead you to a wider pool of potential clients. Prepare for Your Search Before you start your search, create three empty Google+ circles to help you keep track of your evangelist candidates. Name your circles. 34 Google+ Resources for Your Business: Advice from the Pros. Google+ Creates Sign-in: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Google+ Introduces Application Sign-In: ”Whether you’re building an app for Android, iOS or the web, users can now sign in to your app with Google, and bring along their Google+ info for an upgraded experience.
It’s simple, it’s secure and it prohibits social spam.” This is the Google+ equivalent of Facebook Connect and Twitter authorization for signing into third-party applications. Facebook Shares Favorite Graph Searches: As more marketers use the new Graph Search feature, Facebook shares some of the favorite searches. "People typically begin using Graph Search by looking up their friends. " Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Other news updates to follow: 12 Google+ Marketing Tips From the Pros. Are you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You’ve come to the right place. We asked 12 experienced social media professionals to share their best tips on Google+ for business with you.
Here are 12 ways you can use Google+ to promote and market your business. #1: Personalize your page URL Ben Pickering @bpicks Carly Simon’s 70′s hit “You’re So Vain” gave vanity a bad name. While Facebook allows page owners to create vanity URLs of the structure facebook.com/YourName, Google does not currently do the same. By default, Google+ page URLs look like this: At you can create a custom URL like which will redirect a user to your page. Create your vanity URL for your Google+ page. Ben Pickering, CEO of Strutta. #2: Craft an eye-catching mini-bio for your hovercard Mari Smith @marismith Don't do this. #3: Create a great first impression. Google+ Introduces Communities: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week? Google+ Rolls Out Communities: With this new feature, you can create public or private membership communities with discussion threads and integration with other Google+ features such as Hangouts. ”With Google+ Communities there’s now a gathering place for your passions.” Mobile functionality for Google+ Communities is coming soon. Share Your Quora Contributions on LinkedIn: “Quora’s new LinkedIn integration makes it easier to share what you know with people who want to learn about your professional history.” And ”LinkedIn’s new profile allows you to post your contributions directly onto your LinkedIn profile, where anyone can see them alongside your background and experience.” This is an example of how a Quora contribution appears on a LinkedIn profile. If you haven’t done so, come join us. Why Major Marketers Are Moving to Google+ You have likely heard the buzz about Google+ for some time.
Perhaps you’re wondering why so many marketing professionals are focusing heavily on the new social network. In this article, I sit down with Guy Kawasaki, the original Macintosh evangelist. You’ll discover why 99% of his efforts are now focused on Google+. Guy reveals his Google+ strategy and talks about his new book, What the Plus! Mike: Guy, why should businesses consider Google+? Guy: Businesses should jump on Google+ because it’s the Wild West, so you can stake your claim, as opposed to breaking through the noise on Twitter and Facebook.
Also, Google owns the river called search traffic. When Google introduced the concept of “social search,” it turned SEO upside down. Here’s an example of social search (note the little avatar of a person’s head indicating a social search result) If I were running a business, I would be thinking, “Why wait until I have to buy real estate in Manhattan? Mike: What the Plus! Plus, do the math.
Google Plus. Are you interested in Google+ marketing? Wondering where the platform is headed? Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business. In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what Google plans to do with the network. Google+ in Recent History When Google+ first launched, bloggers warned Facebook to watch its rearview mirror for the new, hyper-capitalized social channel. At first, the hype didn’t seem hyped enough. Discover research about the future of Google+. Listen now: Play in new window | Download | Embed. Why Google+ Will Become a Social Media Powerhouse. 4 Ways to Improve Your Google+ Engagement. Are you looking for better engagement on Google+? Google+ has a unique culture and set of capabilities that set it apart from other social networks. Here are four tips that have helped me build engagement and expand business networking. #1: Follow Active People Relevant to Your Business Wherever you invest time online, have a target audience or connection with people who could be interested in your product or service, which will eventually lead to sales.
Now, finding these people can be a bit of a challenge, but search makes your job a lot easier. The search on Google+ has multiple options to choose from. When you type a keyword in the search box at the top of the site, you’re first presented with a real-time updating stream. To find people based around that topic, simply select “People or Pages,” and the results will be all people or pages that have the keyword in their profile. Finding relevant people is just a few clicks away. RealEstate.com is following people relevant to their business. 5 Tips for Using Google+ to Boost Your Marketing. Are you wondering how to best use Google+ to enhance your marketing? Google+ is quickly becoming an essential part of any business’s social media strategy. It boasts a cool 250 million users!
And this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users. It’s an audience marketers cannot ignore. Google+ can help people learn about what makes your business tick -- your products, promotions, hours and anything else you want to share. Google+ also plays a major role in search engine optimization (SEO) by making it easier for marketers to show up in search results—yet another reason to include Google+ in your social media strategy. Here are five simple ways to give your business an almost immediate boost using Google+. #1: Include Keywords and Relevant Links on Your About Page The About page is a fantastic opportunity to give a quick overview of your business. It’s important to have a balance of marketing-savvy copy that’s also SEO-friendly.
Google+ Redesign: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news . To help you stay up to date with social media , here are some of the news items that caught our attention. What’s New This Week? Google+ Unveils New Design : The new Google+ design “helps you easily explore content as well as dramatically improves your online photo experience to give you crisp, beautiful photos—without the work!” Google Launches Stand-Alone Hangouts App : ”Hangouts brings one-on-one and group conversations to life with photos, emoji and video calls for free. Connect with friends across computers, Android and Apple devices.” The app replaces Google Talk and arrived in both Google Play and iTunes. Discussion From Our Networking Clubs : Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs.
The duplicate pin function is currently limited to web-based users; a mobile version is expected at a later date. What do you think? Google+ Marketing: Why Marketers Should Not Overlook Google+ Have you given up on Google+? Are you wondering whether it is worth managing yet another social network? To address some of the benefits and misconceptions of Google+ marketing, I interview Jesse Stay for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Jesse Stay, author of several books including Google+ for Dummies and Google+ Marketing for Dummies. You’ll learn what’s critical for a successful approach to your Google+ marketing and why Google+ may be essential to your business even if you don’t think so now.
Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed Google+ for Marketers The future of Google+ 5 Google+ Engagement Strategies. Are you getting the most from your Google+ presence? Are you looking for ways to improve your Google+ engagement? Well look no further. In this article I’ll share five ways you can improve your Google+ experience.
Why Google+? Because Google+ isn’t just a social network–it’s part of a powerful social platform that integrates with key capabilities like Google Docs, chat, hangouts, email and more. For that reason alone, Google+ is a high-value opportunity worth investing time and resources to cultivate. A common misconception is that Google+ is a ghost town. Here are five effective strategies that will take your engagement on Google+ to a whole new level. #1: Make Your Google+ Page Findable First, to make sure your Google+ page is easily findable, add a Google+ Badge to your website. Here’s an example of a Google+ Badge code that you can place on your website. Badges make it easy for visitors to find and engage with you in one simple click of a mouse. #2: Network Strategically With Circles Hashtags.
6 Steps to Getting Started With Google+ Are you thinking of using Google+? This article will explain why Google+ should be considered and show you how to get started. Why Google+? Google+ has quickly become a rival social network to Facebook. People who like Google+ say they like the clean, non-cluttered presentation of their information. They like how easy Google makes it to protect their privacy. (It may not be any less invasive than Facebook, but at least Google makes it seem easy to get back all of your information.) Google+ has had a growth rate much faster than that of Facebook or Twitter. Google is rolling out a navigation system across these products that subtly and effectively promotes Google+. Once you’re started, Google+ is literally in your face. As if that weren’t enough, Google’s search is now using the +1 button (the Google+ version of a Facebook “Like”) to help influence its search results.
Here are six easy steps to get you started on the right foot. #1: Sign up #2: Upload avatars #4: Fill up your links. How Google+ Ripples Provides Social Sharing Insights. Are you on Google+? Are you aware of the insight you can gain from social content? Google+ is a relatively new platform for businesses and marketers. While the concept of circles is a great way to keep in touch and interact directly with a specific niche, there’s one feature that doesn’t seem to get that much press, and is actually quite beneficial to businesses.
It’s called Ripples. What is Google Ripples? Ripples is a feature that shows you interactive graphs of everyone who has shared a specific post. The Laughing Squid posts funny and interesting blog posts on Google+. As any marketer will agree, it’s important to have a visual representation of how well your content is performing on social media platforms. Unlike with other platforms such as Facebook and Twitter, where some of the more exciting and informative tools are third-party apps, Ripples is built directly into Google+ and requires absolutely zero configuration. How to Use Ripples Find Your Influencers Group Your Influencers. 20 Ways to Improve Your Google+ Knowledge. Google+ is rapidly evolving.
If you’re looking for easy ways to improve your knowledge and experience with this hot new social network, keep reading. The fast-paced development of Google+ has become a force to be reckoned with. Social media marketers and community managers will undoubtedly feel the pressure to keep up. In this post, I’ll share 20 tips and resources to help you keep learning about Google+ and ways to enhance your user experience. #1: First things first: Get started with Google+ On July 5, SME blogger Kristi Hines published one of the most comprehensive How to Get Started guides for Google+. This post will provide you with the basics you need to know to create your profile, add connections, create circles, tweak settings, set notifications, see a stream of updates from your connections, give a +1 to your favorite posts, send updates, chat with friends, get a feed from Sparks and access Google+ on your mobile device.
The essential, nuts-and-bolts guide to Google+. Extra, extra! Google+ Update. The Best Google+ Features for Your Business. Are you looking to tap into the power of Google+? Is your business leveraging all that Google+ has to offer? Have you created a personal profile or business page on Google+, but want more influence? Why Google+? According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users. Here’s an updated guide on all of the things you need to take advantage of Google+ to gain more exposure for your content and your business. #1: Claim Authorship With Your Personal Google+ Profile Google uses Authorship to create a visual tie between you and the content you publish. There are two ways you can claim your Google+ Authorship. You can either register an email from the domain that you contribute to (you@socialmediaexaminer.com, for example) or you can link your content with your Google+ profile. Here’s how: First, in the author bio of each of your blog posts, include a link to your Google+ profile with a ?
Google+ page display in search results. Google+ Strategy. New Google+ Website Plugins: This Week in Social Media. How to Set Up a Google+ Page for Your Business. How to Get Started With Google+, Your Complete Guide. Google+ Page. Google+ Hangout. Google+ Badge. 5 Top Google+ Tools and Apps for Marketing Pros.
Google+ Communities, What Marketers Need to Know. 6 Google+ Tips for Businesses. 8 New Google+ Changes and How They Impact Your Business. 5 Ways to Use Google+ Events for Your Business.