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FB ADS [Facebook Reduces Ad Options: This Week in Social Media] Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Streamlines Ad Offering: Facebook says they plan to “streamline the number of ad units from 27 to fewer than half of that” while mapping all of their ads to “the business objectives marketers care about—be it in-store sales, online conversions, app installs, etc.”

Facebook will eliminate redundant ads. "This includes removing the Questions product for Pages because marketers can simply ask a question in a post and get answers in comments. " LinkedIn Lets You Enrich Your Updates: After recently giving you the ability to add rich media to your profile, LinkedIn now also lets you “directly upload images, documents and presentations to the updates you share from the LinkedIn Homepage.” LinkedIn's new feature allows you to "add a richer and more visual component to your professional discussions. " FB ADS (Facebook Advertising) Do you use social media to generate inbound leads for your business? Are you unsure about where and how to focus your efforts to meet your lead generation goals?

According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC. FB APP CHAT [Facebook App Chat Heads: This Week in Social Media] Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Updates iPhone App With Chat Heads and Stickers: “Now you can keep chatting even when you’re doing other stuff on Facebook, like checking your news feed.

Tap Chat Heads to reply, drag them around or flick them down to close.” The Facebook iPhone app's new Chat Heads make it easy to follow chat conversations on the go. LinkedIn Unveils a New Mobile Experience: The new LinkedIn phone app provides a completely revamped experience “with the general professional and everyday use case in mind.” Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs.

Twitter Releases a Music App: The Twitter #music app is “a new service that will change the way people find music, based on Twitter. MARKETING STRATEGY [4 Easy Steps to Implement a Facebook Marketing Strategy] Do you have a Facebook marketing strategy? Is your Facebook marketing is working? If you don’t have a strategy with goals in place for your Facebook Page, you won’t know if you are getting a return on your social media efforts! Your Facebook marketing strategy shouldn’t live in a vacuum—it needs to be integrated with your overall marketing plan.

What You Need to Get Started Before you start marketing on Facebook, you should have these things in place: A good website: Your website is the hub of your business and should look professional and showcase what you have to offer your customers. Once you have done these things, you can begin to integrate your Facebook marketing with your overall marketing plan.

Here are 4 steps to get your Facebook marketing strategy in place. #1: Set Goals Any strategy begins with goals. Consider some of these Facebook marketing goals as you craft your plan: Increase overall exposure and awareness. . #2: Research Your Facebook research will include these areas: SME: Facebook. Do you target other businesses? SME: Facebook Marketing. Are you looking for creative ways to use visual storytelling in your social media marketing? Do you have a great story to tell, but you’re not sure how to share it? Every company has a story to tell. It could be anything from brand history to internal innovation to fun customer feedback. Unfortunately, few businesses share their stories effectively on Facebook. In this article I’ll show you five imaginative ways brands are using pictures to tell compelling stories that generate engagement on Facebook.

Why Tell a Visual Story? A picture is worth a thousand words. Posting images can help increase engagement and shares on Facebook. Are you using pictures to your advantage? #1: Use Clever Photo Collections The American Express Facebook page strives to give a strong visual representation of the brand. SME: Facebook Strategy. Are you looking for creative ways to use visual storytelling in your social media marketing? Do you have a great story to tell, but you’re not sure how to share it? Every company has a story to tell. It could be anything from brand history to internal innovation to fun customer feedback. Unfortunately, few businesses share their stories effectively on Facebook.

In this article I’ll show you five imaginative ways brands are using pictures to tell compelling stories that generate engagement on Facebook. Why Tell a Visual Story? A picture is worth a thousand words. Posting images can help increase engagement and shares on Facebook. Are you using pictures to your advantage? #1: Use Clever Photo Collections The American Express Facebook page strives to give a strong visual representation of the brand. SME: Facebook Page. SME: Facebook Ads. Do you use Facebook ads? Are you wondering how paid Facebook marketing can work for your business? To learn about Facebook EdgeRank and paid Facebook marketing, I interview Jon Loomer for this episode of the Social Media Marketing podcast.

More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Jon Loomer, who blogs about advanced Facebook marketing at Jon Loomer.com. Jon shares what efficient targeting means for marketers and the metrics involved. You’ll learn creative ways to generate more business on a minimal budget. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed.

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FB CONTESTS [How to Ensure Your Facebook Contests Attract Genuine Fans] Are you thinking of running a contest on Facebook? Have you run a contest and had little success with retaining fans past the award date? One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding the cheaters and faux fans who are only interested in material gain. In this article you’ll discover five tips to help ensure that your contests attract genuine fans. #1: Award Appropriate Prizes Don’t offer attractive prizes that have nothing to do with your brand. Everyone wants an iPad—not just your potential customers. A free vacation will not just attract fans who are interested in your beauty products, but pretty much anyone who sees the contest. An appropriate award deflects the prize-hunters who hide your posts or unlike your Page as soon as the prizes have been awarded. Offer a prize that interests your current or future customers.

When you choose the right prize, you safeguard against attracting opportunists and cheaters. FB CONTESTS (How to Choose the Right Type of Facebook Contest) Are you thinking of launching a Facebook contest or giveaway? Is your goal focused on recruiting new fans? Collecting qualified emails? Engaging your existing fan base? How can you be sure the type of contest you choose fits your Page and your goals? Choosing the right type of contest to run on Facebook can be a challenge. To help you decide what will work best for your goals, here are six types of contests you can run on Facebook. #1: Sweepstakes Campaigns A sweepstakes is a great vehicle for collecting email addresses from existing or new fans. Participants enter and a winner is chosen by a random draw on a specified date. A sweepstakes campaign shows your participating friends and provides various sharing features.

Sweepstakes are the contest of choice if you want to maximize the number of participants without spending a lot of time on the effort. The pros: Sweepstakes are easy for the Page admin to set up and easy for participants to use. The cons: The user experience is a non-event. FB NEW FEATURES (New Facebook Features: What Marketers Need to Know) Are you using Facebook for your business? Are you wondering how Facebook’s newest features can help your business? To learn about what these new Facebook features mean for marketers, I interview Mari Smith for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mari Smith, who is known as the Queen of Facebook. Mari shares how the new Facebook features can work for your business and what you should pay attention to. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you’ll discover in this show: Discovery of the Week. FB GRAPH SEARCH (17 Ways Marketers Can Leverage Facebook Graph Search) Are you using Facebook Graph Search as a marketing power tool? If you knew more about your Facebook fans, how would that improve your marketing efforts? Marketers can now use Facebook Graph Search to perform focused searches that will return better, more accurate search results that can be of real use to your business.

What Can I Do With Facebook Graph Search? With Graph Search, you can do much more than meets the eye. Facebook Page owners can use Graph Search to: Identify their own fansLearn about favorite interests and hobbies of fansIdentify employees of a business who have liked a business’s Facebook PageIdentify interests of competitors’ fansIdentify potential business partnershipsImprove the quality of Facebook contests Examples of Facebook search queries. To help you dig deeper into what Facebook Graph Search can do for you, here are 17 ways you can use Facebook Graph Search queries to improve your Facebook marketing.

Build Your Personal Network #1: Find Colleagues to Connect With. FB POWER EDITOR (How to Use Facebook Power Editor, a Detailed Guide) Are you looking for a better way to manage your Facebook ads? Do you want access to new Facebook advertising features as soon as they’re available? Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads. In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor. What Is Power Editor? The most powerful way to target your ideal audience on Facebook is with Facebook ads. But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. Use Power Editor to have full control over your Facebook advertising.

Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. Go to Facebook.com/powereditor to test your browser or install the plugin. But Power Editor is much more than just a bulk ad editor. Here are the benefits of using Power Editor for your Facebook ads. #1: Get Access to Latest Features #2: Control Ad Placement. FB EMBED POSTS [Facebook Embedded Posts: This Week in Social Media] Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Embedded Posts: Facebook’s Embedded Posts “make it possible for people to bring the most compelling, timely public posts from Facebook to the rest of the web.”

"When embedded, posts can include pictures, videos, hashtags and other content. People can also like and share the post directly from the embed. " LinkedIn Introduces New Company Page Analytics: The new LinkedIn Company Page analytics now include the ability to identify the updates that drive the greatest engagement and filter engagement trends by type and time period. Pinterest Releases a Pinning Shortcut: Pinterest’s updated version of their iPhone and iPad app gives you “a shortcut that lets you pin, like and send a little faster on your iPhone.” "Facebook has worked to make advertising simpler and more accessible. " FB PAGE FEATURES (How to Audit Your Facebook Page Features) FB NEWS FEED (Facebook Changes News Feed Algorithm: This Week in Social Media) FB MOBILE (Facebook Reveals Most Users Are Mobile: This Week in Social Media)

FB VERIFIED (Facebook Verified Pages and Profiles: This Week in Social Media) FB TARGET MARKET (How to Target Only Your Customers With Facebook) FB ENGAGEMENT (9 Facebook Marketing Tips to Improve Engagement) FB AD ANALYTICS (How to Track Your Facebook Ad Conversions) FB for BUSINESS (How to Convince Your Skeptical Boss That Facebook Marketing Works) FB for SMALL BUSINESS [Facebook Marketing for Small Business: What You Need to Know] FB APPS (6 Ways Businesses Use Facebook Apps) FB APPS [How to Use Facebook Apps to Promote Your Business] COMMUNITY MANAGER [9 Ways to Become a Better Facebook Community Manager]

FB TRAFFIC (How to Drive More Facebook Traffic to Your Website) FB #HASHTAG (Facebook Hashtags: This Week in Social Media) FB #HASHTAG (4 Ways Marketers Can Use Facebook Hashtags)