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¿Qué es el Branded Content y cómo dejar de confundirlo con el Product Placement? (I) Los últimos datos acerca de la inversión publicitaria en nuestro país reflejan que ésta sufre un acusado descenso con respecto a años anteriores.

¿Qué es el Branded Content y cómo dejar de confundirlo con el Product Placement? (I)

Nuestra manera de consumir los medios no es la misma que hace veinte años (tampoco los medios son los mismos), algo que los anunciantes conocen mejor que nadie. Es por ello por lo que cada vez sus estrategias van más encaminadas a no perder a un público hoy en día reacio a las estrategias de promoción tradicionales.

La clave la encontramos en una publicidad menos intrusiva, más personalizada y que aporte algún valor añadido para que la promoción solo sea un detalle. Surgen así dos formas que se pueden encontrar de forma casi constante: Product Placement y Branded Content. Ahora bien, ¿en qué se diferencian? Siempre hay un comienzo. NEW REPORT: Legal Marijuana is the Fastest Growing Industry in the U.S. OAKLAND, Calif., Jan. 26, 2015 (GLOBE NEWSWIRE) -- ArcView Market Research released the executive summary to the 3rd edition of the State of Legal Marijuana Markets report finding that the U.S. market for legal cannabis grew 74% in 2014 to 2.7 billion, up from 1.5 billion in 2013 making it the fastest growing industry in the U.S.

NEW REPORT: Legal Marijuana is the Fastest Growing Industry in the U.S.

The report also shows that if trends continues and all states legalized marijuana the total market size would top 36.8 billion, making it larger than the organic food industry which is 33.1 billion according to Nutrition Business Journal. The report shows that the main driver of projected growth over the next five years will be the passage of more state laws allowing regulated cannabis sales. The report predicts that 14 more states will legalize adult use and two more states will legalize medical use over the next 5 years.

These new markets plus maturation of the existing markets will create a 10.8 billion annual market potential by 2019. Here's How Fast The Marijuana Industry Is Growing, In 5 Charts. The marijuana industry is booming, and it doesn't show any signs of slowing down in the near future.

Here's How Fast The Marijuana Industry Is Growing, In 5 Charts

Legal marijuana is the fastest-growing industry in the United States, according to a new report from researchers at The ArcView Group, a cannabis industry investment and research firm based in Oakland, California. In the next two years, a flurry of states are expected to consider the legalization of recreational marijuana. A majority of Americans continue to support full legalization, nationally, and by 2016, it's entirely possible that marijuana could be a wedge issue in the presidential election.

"These are exciting times, and new millionaires and possibly billionaires are about to be made, while simultaneously society will become safer and freer," Troy Dayton, CEO of The ArcView Group and publisher of the third edition of the State of Legal Marijuana Markets, said in the executive summary of the report. 1. Graph courtesy of ArcView Market Research. 2. 13 Shocking Growth Statistics for the US Marijuana Industry. The US marijuana industry (medical and recreational) is booming.

13 Shocking Growth Statistics for the US Marijuana Industry

And recent market research and predictions reveal that the industry is likely to expand drastically over the coming years. The following marijuana industry statistics were released in a recent Huffington Post article: $1.53 billion: The amount the national legal marijuana market is worth, according to a Nov. 2013 report from ArcView Market Research, a San Francisco-based investor group focused on the marijuana industry. $10.2 billion: The estimated amount the national legal marijuana market will be worth in five years, according to that same ArcView report. $6.17 million: The amount of tax revenue collected in Colorado on legal marijuana sales in just the first two months of 2014. $98 million: The total tax revenue that Colorado could reap in the fiscal year that begins in July, according to a recent budget proposal from Gov. . $40 million: The amount of marijuana tax revenue Colorado is devoting to public school construction. Job Growth In The Cannabis Industry Continues.

Tweet The state of the marijuana industry is hazy, but a new report shows just how incredible job growth has been in 2014 now that 148 million Americans live in pro-medical marijuana states.

Job Growth In The Cannabis Industry Continues

According to WeedHire, a company which connects employers with employees in the marijuana space, around 10,000 marijuana-related jobs have sprung up in Colorado over the last year. Some other analysts project the creation of 200,000 jobs for 2015. Looking back through 2014, most of that demand from employers has been concentrated in a few positions, and from Q3 to Q4, dispensary jobs saw a 90 percent increase in growth. Medical jobs also skyrocketed in popularity, with a 70 percent increase, followed by administrative jobs at 65 percent and sales jobs at 56 percent.

Market research firm ArcView expects the overall market to grow by 700 percent in the next five years, meaning that marijuana policy reform is no longer a marginal issue. Companies are counting on it. Marihuana es clave para mantener población carcelaria controlada en Suiza - VeoVerde. La estigmatización de la marihuana como droga dura dado a que se ha tipificado respondiendo a criterios ideológicos y no de salud pública, mantiene la satanización de una planta salutífera, con una historia tan larga como la propia civilización humana, que además ha servido como materia prima sustentable para distintas fábricas, una de ella la textil y farmacológica.

Marihuana es clave para mantener población carcelaria controlada en Suiza - VeoVerde

10 beneficios médicos (comprobados) de la marihuana. Recientemente la marihuana, tras décadas de haber sido satanizada y criminalizada parece estar retomando, dentro del imaginario pop, su ancestral carácter como una planta medicinal que puede aportar beneficios significativos a la salud humana y al combate de diversos malestares.

10 beneficios médicos (comprobados) de la marihuana

Esta nueva tendencia ha ocurrido gracias a que en Estados Unidos se ha popularizado, y legalizado en diversos estados, el aprovechamiento de esta planta con fines medicinales, medida que cada vez tiene mayor éxito y aprobación entre los pacientes y entre los médicos. California es uno de los estados en donde más se recurre al uso de marihuana medicinal, y la relevancia económica y política del estado han logrado que el tema se ponga sobre la mesa de discusión no sólo a nivel nacional, sino que también resulta un antecedente importante para otras naciones.

Recientemente, en un hecho histórico, el estado de Colorado votó a favor del uso legal, en contextos recreativos, de esta planta. 10 beneficios médicos (comprobados) de la marihuana. 68 estudios sobre la eficiencia de la marihuana contra el cáncer - Blog del Grow Shop Alchimia.