The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.
by Maria Popova Refining the machinery of creativity, or what heartbreak and hydraulics have to do with coaxing the muse. What extraordinary energy we expend, as a culture and a civilization, on trying to understand where good ideas come from , how creativity works , its secrets , its origins , its mechanisms , and the five-step action plan for coaxing it into manifestation.
for all aspiring copywriters. , this infographic serves as a comprehensive guide to those learning the trade—explaining everything you need to know about copywriting. you with tips, definition of key terms and even a list of the ‘most persuasive words’ to help you improve your copy.
It's Jacob Wonderbar week as I'm gearing up for the release of Jacob Wonderbar for President of the Universe ! Stay tuned for prizes tomorrow and Thursday. Whether you're a writer or not, there's a substantial likelihood that you will be called into service editing someone's book.
Several times per year I get emails from former colleagues or friends stating that they lost their job or are sick of the corporate world. Since I work from home, their emails always end with a request for the current home-based options available. Here are 40 businesses you can start from home.
As a rule of thumb, if a copywriting course is free, I wouldn't take it too seriously.
Answer “Yes,” and you’ll never have to worry about your job or rely on others for your livelihood …
A copywriting agency is a business entity that provides writing and editing services to businesses and other organizations. Like individual copywriters, [ 1 ] copywriting agencies may offer writing on a for-hire or per-project basis.
Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product , business , person , opinion or idea . The addressee (reader, listener, etc.) of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the viewpoint the text shares.
Web users typically are visiting your site to do or get something. Always keep your users in mind, thinking about what they want and how you can provide it in a straightforward, hassle-free manner.
An essay can have many purposes, but the basic structure is the same no matter what.
Kathy Henning | December 12, 2000 | 4 Comments
It could be quite disheartening to learn that you have a reader reading your post and an message from Instant Messenger pops up and steals the show.