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Pourquoi ce pari du numérique?

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Guardian and Observer to adopt 'digital-first' strategy. The Guardian and Observer lost £33m in cash terms last year, the chief executive of Guardian Media Group has said, as he committed the newspaper group to a "digital-first" strategy in which digital revenues would double to nearly £100m by 2016.

Guardian and Observer to adopt 'digital-first' strategy

Andrew Miller, giving a series of presentations to staff at the titles, said that the aim was to achieve "a major transformation" at the newspapers – including lifting digital revenues from an expected £47m in the current financial year to £91m in 2015/16 – because "doing nothing was not an option". He warned that parent company Guardian Media Group could run out of cash in three to five years if the business operations did not change – although the company is able sell assets to generate more reserves – and said that the newspapers would aim to save £25m over the next five years – releasing funds to be reinvested in other activities.

Rusbridger said: "Every newspaper is on a journey into some kind of digital future. Presse - Article - The Guardian ou la stratégie du "digital-first" Le numérique devient la priorité du "Guardian" The Guardian compte sur le numérique pour sauver sa peau. The Guardian met le cap sur le numérique et les USA. (Agence Ecofin) - Pour assurer son avenir, le grand quotidien britannique va alléger sa version papier et s’investir davantage dans le web et les applications.

The Guardian met le cap sur le numérique et les USA

Pour Andrew Miller, directeur général du Guardian Media Group, l'avenir de son titre quotidien se situe clairement dans l’Internet gratuit et dans les applications payantes. Le papier devra se spécialiser petit à petit sur les grands articles, les analyses et les commentaires et viser un lectorat haut de gamme. The Guardian.