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The Rules of Social Media. The Social Media Road Map. Open Planet Ideas - How can today’s technology help us make the most of our planet's resources? - Concepting. 10 examples of how crowdsourcing is changing the world. The mind-bendingly awesome podcast RadioLab once told the story of a 1906 country fair at which attendees were invited to guess the weight of a large ox. Hoping for a cash prize, about 800 people made guesses, though no one got it right. Afterward, a statistician analyzed the written guesses and discovered something shocking: the average of all the guesses was a mere one pound away from the exact weight of the ox.
The moral? Sometimes a crowd can be smarter than any one of its members, even when they're not actually working together. Today I wanted to highlight a few clever uses of crowdsourcing, just to show how it's quickly changing almost every aspect of online commerce, research and even human interaction. The list begins, in no certain order, after the jump. We Are Hunted What it does: Ranks the Web's most popular songs based on blogs, Twitter, MySpace, Facebook, forums, peer-to-peer file sharing services and more. James Patterson's AirBorne Galaxy Zoo GooseGrade CrowdSpring Brand Tags. The future of ad agencies according to Forrester. Last night at a special MITX event titled What is the future of advertising agencies? Forrester analyst Sean Corcoran asked a panel of Boston’s advertising leaders what they thought would engender success in the future. Obviously we like Joe Grimaldi’s answer the best.
“Whoever hires the best talent wins.” Our second favorite answer came from Larry Weber, serial entrepreneur, digital visionary and currently chairman of the W2 group. But the real show last night was panel moderator Sean Corcoran’s opening presentation in which he debuted the findings of his thorough research about the fate of ad agencies and the role they will play for brands and marketers in the future. Sean gave us a brief history of agencies: ad sales, owners of brand, losers of strategic influence, owners of big idea, splintered specialists — evidence of an ability to adapt constantly over the last 150 years.
So what’s next? We not only agree with much of what Sean says, we’re well ahead of the pack on many fronts. The Future of Social Media and Business, Presentation by Jeremiah Owyang at Blog World Expo. This was my favorite session at Blog World Expo this year because I actually felt like I learned a thing or two. I’ve known Jeremiah for a little while and see him at events/conferences in the tech/social scene, he’s a smart guy that I have come to admire and respect in the space; I try to show him my support when I can. Jeremiah delivered a very interesting presentation at Blog World Expo that covered the future of social media and business.
Here is the most important slide from his presentation which talks about where we are headed. I’m going to summarize each bullet point to give you an idea of where the future of social media and business is headed (according to Jeremiah). Social Everywhere Large websites and brands are adopting social media, it’s not something we can stop and it’s not a fad that’s going to go away.
Corporate Websites are Irrelevant In the near future product pages on websites are going to appear as streams of conversations from people talking about your product. 7 Shifts: The Future of Social Media and Internal Communications - Trends in the Living Networks. Melcrum recently released a report on How to use social media to solve critical communication issues, with as usual some great case studies and many practical insights. Go to the report website for a full overview and executive summary. I was asked to write the closing section in the report, on The Future of Social Media and Internal Communications. Below is my article in full. If you’re interested in the topic also see my recent Thoughts on the future of workplace communications. The Future of Social Media and Internal Communications Organisations achieve their objectives by bringing together the talent and energy of many people. Based on the rapid emergence of social media and other new communication platforms, there are seven key aspects to how organisational communication will change. 1.
The most important implication of the rise of social media is that companies will increasingly diverge in how they communicate internally. 2. 3. 4. 5. 6. 7. Content Solutions And Syndication Providers Have Opportunity Before Them. You don’t get very far in talking about social media for business without running into a discussion about content. Companies need to provide informative, entertaining and engaging content to their audiences to attract visits to company blogs, websites, Facebook pages and more. The deeper you get into understanding the various benefits of engaging your audiences with great content (enhanced online reputation, conversational market share, search engine ranking improvement and increased lead or sales generation to name a few) you begin to not only produce the content, but distribute and promote it accordingly.
Everyone wants more eyeballs. Because relatively few businesses have crossed the threshold from just blogging to developing content strategies, I see a big opportunity for content providers and promoters in the coming years. This opens the door for a couple different types of companies or service providers. Debate the merits of advertorial all you want. Why Crowdsourcing is the future of EVERYTHING (including 12 key areas (with just 3 exceptions)) - Trends in the Living Networks. The theme of Future of Crowdsourcing Summit, coming up soon in San Francisco and Sydney, is how crowdsourcing (applying the minds of many) is the future of everything.
It’s a big claim, though to be frank I can’t think of many things it’s not the future of. Anything of human creation, which is most of what we know, has in some ways a crowdsourced future. There are probably three categories of things that will NOT be fundamentally shaped by crowdsourcing: * Things in our environment that humans don’t impact (possibly volcanic activity and asteroid impact, though even those might not be immune) * Individual creativity (important but historically overrated to an extraordinary degree) * Aspects of our humanity that are intrinsic and we do not shape (sex (perhaps) and actually not much else given our increasing powers over our genetic destiny) Let’s look at some of the things that crowdsourcing most definitely will shape: Work.
Organizations. Start-ups. Government. Media. Funding. Social change.
The Seven Deadly Sins of Social Media. Why Personal Branding Is So Misunderstood. July 30, 2010 | 28 Comments Personal branding has a branding problem. If most people in business today were asked to describe someone who had a personal brand, the first image that often comes to mind is of the often-ridiculed "social media guru" persona – someone who talks endlessly about social media and is well known online for it, but has little real experience at anything beyond talking about themselves. Others might think of someone with a big personality who has used social media expertly to amplify their success. Earlier today a journalist for CNN/Fortune ignited this debate about the value (or lack of value) in a personal brand through an article that featured Scott Monty from Ford*. In the piece, Scott was portrayed as someone whose "personal brand doesn't take a back seat to anyone else's — not even that of Ford Motor Co., his employer.
" The FICTION About Personal Branding Personal branding is about ego instead of reputation. The TRUTH About Personal Branding. Japan has fewest digital friends. 10 October 2010Last updated at 10:44 More people are accessing news via digital means Malaysians have the most friends on their social networks, while Japanese users have the fewest. This is one of the findings of a large-scale research project, looking at online behaviour around the globe. It also found that digital sources are overtaking TV, radio and newspapers as the media channel of choice for 61% of the online population around the world. The study, conducted by research firm TNS, interviewed 50,000 consumers in 46 countries for the study. In Malaysia the average number of friends is 233, closely followed by 231 in Brazil and 217 in Norway.
This contrasts to an average of just 29 friends in Japan, and 68 in China. The results could suggest "a culture that embraces fewer but closer friendships," thinks TNS's chief development officer Matthew Froggatt. Socially mobile The study found that consumers are now spending more time on social networking sites than using e-mail. National crisis.