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http://www.thesocialpath.com/2009/05/10-examples-of-crowdsourcing.html The mind-bendingly awesome podcast RadioLab once told the story of a 1906 country fair at which attendees were invited to guess the weight of a large ox. Hoping for a cash prize, about 800 people made guesses, though no one got it right. Afterward, a statistician analyzed the written guesses and discovered something shocking: the average of all the guesses was a mere one pound away from the exact weight of the ox.

10 examples of how crowdsourcing is changing the world.: The Social Path

One key lesson: don't think audience, think in terms of community of participants http://www.mullen.com/2010/02/forrester-debuts-its-findings-on-%e2%80%9cthe-future-of-advertising-agencies%e2%80%9d/

The future of ad agencies according to Forrester | mullen.com

The Future of Social Media and Business, Presentation by Jeremiah Owyang at Blog World Expo

http://www.jmorganmarketing.com/the-future-of-social-media-and-business-presentation-by-jeremiah-owyang-at-blog-world-expo/ This was my favorite session at Blog World Expo this year because I actually felt like I learned a thing or two.

7 Shifts: The Future of Social Media and Internal Communications - Trends in the Living Networks

http://rossdawsonblog.com/weblog/archives/2010/08/7_shifts_the_fu.html Melcrum recently released a report on How to use social media to solve critical communication issues , with as usual some great case studies and many practical insights.
You don’t get very far in talking about social media for business without running into a discussion about content. Companies need to provide informative, entertaining and engaging content to their audiences to attract visits to company blogs, websites, Facebook pages and more. The deeper you get into understanding the various benefits of engaging your audiences with great content (enhanced online reputation, conversational market share, search engine ranking improvement and increased lead or sales generation to name a few) you begin to not only produce the content, but distribute and promote it accordingly.

Content Solutions And Syndication Providers Have Opportunity Before Them

http://www.socialmediaexplorer.com/social-media-marketing/the-future-of-social-is-in-content-solutions-syndication/
The theme of Future of Crowdsourcing Summit , coming up soon in San Francisco and Sydney, is how crowdsourcing (applying the minds of many) is the future of everything. It’s a big claim, though to be frank I can’t think of many things it’s not the future of. http://rossdawsonblog.com/weblog/archives/2010/10/why_crowdsourci.html#more

Why Crowdsourcing is the future of EVERYTHING (including 12 key areas (with just 3 exceptions)) - Trends in the Living Networks

B-to-B Social Media

http://www.fastcompany.com/node/1688201/

The Seven Deadly Sins of Social Media | Fast Company

This sin holds a special place for the people who only retweet compliments about themselves. I was talking to a colleague of mine and she was asking how I have built such a large amount of followers.

BBC News - Japan has fewest digital friends

More people are accessing news via digital means http://www.bbc.co.uk/news/technology-11501625