How to Successfully Pitch Your App And Make Sure It Gets Reviewed – Interview With Erica Sadun | iPhone App Design Templates - Get Custom Designs for your iOS Apps. I did an interview with Erica Sadun and she delivered with lots of tips that will definitely help you. If you don’t know Erica, she wrote the iOS Developer’s Cookbook series, Writer at TUAW (The Unofficial Apple Weblog) and iOS Developer. Most of your pitches to review sites get unanswered and that is because of some tiny thing you left out. She gives you tips on how you can make sure your email doesn’t get ignored so your app gets featured on a review site.
Apps that get featured on TUAW see a lot of downloads, so you don’t want to miss this interview. The pitch process starts around 6 minutes into the interview Download the interview here She even gave a sample pitch that will almost guarantee success, if you follow the pattern, Download the Sample Pitch here Important: Please leave a comment to thank Erica. Get the Pitch Perfect Book Erica and Steven Sande have launched a book that goes into more detail on the getting reviews for your app. You can buy it from Amazon or the iBooks store. Www.appdesignvault.com/downloads/SamplePitchDocument.pdf. How To Write A Press Release For Your App Launch. Writing and distributing your app press release is a step you don’t want to skip. You started your app marketing efforts early, you’ve built a mailing list, you’ve engaged your users and got useful feedback.
Your app is awesome and almost ready to be launched. Now you need to let journalists, bloggers and key influencers you identified in your app domain know about it. Even the big guys in the industry don’t assume that bloggers will automatically know about your app, so why should you? But how do you write an effective press release? You have to respect the standard rules and syntax so that it’s easy for reporters and bloggers to scan your story for its key elements. Breaking down the press release structure To help you write your press release, here is a sample of one and a breakdown of its elements.
Before we start: the question of when to send your press release to your contacts is an important one. A: App Icon and app name / Company. B: Subject line. C. D. E. F. G. H. I. J. K. Social Media News Release Template Step-by-Step Guide. Core Facts [ What is this? ] The media landscape has changed dramatically over the last five years and we’ve seen a sudden jump in adoption of social media tools by journalists in just the last year. There are several companies and organizations that do regular surveys of how journalists are using social media and the 2011 surveys show a sharp rise across the boards. Online and social media news has become the norm. One of the eye-opening results from the 2011 surveys of journalists is the rapid rise in adoption of social media by reporters and web editors.
However, just over half of those surveyed feel that PR folk are not keeping pace with this digital PR revolution. Journalists are under a lot of pressure today. Here are the 15 steps to crafting a successful social media news release: Write a short, concise headline. Download a pdf of the social media news release guide There are many wire services that allow you to post your release online in this format. Images Source: Quotes About. 10 Essential PR Tips for Startups. Erica Swallow is a technology and lifestyle writer. Sign up for her course on "PR for Startups" to learn more about getting media coverage for your fledgling business. It can be challenging for unknown startups to garner press attention — budgets are tight, relationships with journalists may not be that strong and explaining a new concept is difficult.
Not to mention, early-stage startups usually only employ a few people focused on product and development. Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Good press, though, can be one of the biggest drivers for startups looking to grow their user bases, and as a result, a pretty important component for success. As a tech journalist, I've been pitched by hundreds of companies and have developed a taste for what works and what doesn't.
Read on for my startup tips. 1. Before you begin pitching your startup, stop to think about what is truly newsworthy, especially to the publications you’re targeting. Pitchengine: 5 Tips for Effective Social Media Releases. Last week, I introduced a new media-relations tool called Pitch with Me, a resource designed to improve media relations. (Not sure what Pitch with Me is? Check out this review from Kellye Crane.) My goal was to get it in front of PR people — the end-user, for lack of a better word.
How did I spread the word? First, I created a social media release on Pitchengine, which I shared via Twitter. Then, I identified a core group of PR bloggers who I thought might be interested in sharing the service with their readers. I sent each one a customized email to introduce the service. I thought Pitchengine was cool before. Are you familiar with Pitchengine, the web-based service that helps PR people create content-rich releases? Enter Pitchengine. I’ve used this service for a number of clients, in addition to sharing my own news. Pitchengine: 5 Tips You don’t have to know HTML to use Pitchengine.
If you’ve used Pitchengine already, what’s your experience been?