Interactive Target online movie lets shoppers dress like the stars. By Tom Webbtwebb@pioneerpress.com Posted: 09/25/2012 12:01:00 AM CDT | Updated: about a year ago Actors Kristen Bell and Zachary Abel in a scene from Target's "Falling for You" interactive shopping video to be released in five-minute episodes in October.
(Courtesy of Target Corp.) Target Corp. has tapped Hollywood talent to create its first online-only "shoppable" film, which features a 12-minute romantic comedy and encourages shoppers to buy items they see that they like. The film is called "Falling for You," stars Kristen Bell, Zachary Abel and Nia Long, and was directed by "Mad Men" director Phil Abraham. But the real stars are intended to be the featured clothes, beauty items and home goods from Target's fall line. They can be tagged for later purchase, the right side of the screen, as the film plays online. The Target film tells the story of two Target employees who flirt and compete with each other.
A trailer for the movie can be viewed at youtube.com/watch ? YouTube Testing Interactive, Video Q&A Feature. YouTube has begun testing an interactive question-and-answer trivia-style video feature called Video Questions Editor. YouTube is now testing a feature that could make the video-watching experience much more interactive. With the new Video Questions Editor, video creators can add text that will be displayed over video playback, creating a sort of quiz for viewers to answer as they watch. Currently in opt-in beta form, the editor can be found in the edit bar on the video edit page, according to YouTube. Once the questions get some answers, account holders can view a summary of the interaction users had with them through the analytics page, in the annotations section.
Dutch website WebSonic.nl first reported the feature, saying that once a user activates the questions editor, a new "prompt" menu (below) appears to bring you to the appropriate page to add queries to the video. When WebSonic.nl tried to input questions into a video, the add-ons failed to display themselves. Clickable video offers you the opportunity to monetize your video. Clickable Video: Five Tips for Creating Effective Interactive Videos. Clickable video poses exciting opportunities for the future of video. Video is projected to continue its dominance of web traffic, largely because it's a much more engaging and connected form of communication than written word.
(Wait till my girlfriend reads that). The majority of the time with video, we are watching another human who acknowledges us as the viewer. This makes the web experience more personal and direct. Savvy online marketers have been leveraging this concept for the past decade and clickable video is the natural evolution of a relatively new medium. For those of you that don't have experience with clickable video, see the video embedded below for an example. I wrote and directed this video for my employer, ad agency Location 3 Media, in conjunction with production company LightGroup. This video was developed with a technology called wireWAX that is doing some amazing things. 5 Tips for Creating Engaging Clickable Web Videos 1.
Why should the viewers click here? 2. 3. 4. "Clickable" Videos Finding Traction with Big Brand Marketers. Hotspotting, an emerging technology that allows users to click on an object in a video to get more information on it or even to buy it, is getting traction with big brands and media companies. Companies like ConciseClick, VideoClix, and Clikthrough are reporting extraordinary engagement rates and purchase rates when using the clickable capabilities. Marketers from Mattel to Macy's are making their videos clickable. For all the details on how hotspotting works, who's using it, and what the powerful early data might mean for brands, check out this week's episode of the New Media Minute. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. VideoClix.tv — Clickable Video | Interactive Video Advertising | HyperVideo.
10 Incredible Interactive YouTube Videos. Like a 21st century version of the choose-your-own-adventure books, interactive YouTube videos can up the engagement factor by letting the viewer decide the course of the action, or just play around with the content. With Tippex seeing success with its A Hunter Shoots a Bear campaign, and Samsung and Rogers also testing the interactive video waters lately, we expect to see more creative campaigns from companies in 2011. Meanwhile, we've found 10 top interactive YouTube experiences, from both businesses and individuals, that incorporate gameplay, quizzes and just plain old fashioned entertainment for your viewing pleasure. So, prepare to engage with the gallery below and let us know your thoughts on this potentially exciting medium.
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