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How to write a great app description for the App Store. After finishing programming our latest greatest app, we were facing the challenge on how to create a persuading app description for the iTune App Store.

How to write a great app description for the App Store

What we found on the web, was not particularly exciting. It’s why we have put together our own guide: 0. Analyze competitor’s descriptions Go to your competitor’s apps and check their description to learn what keywords they mention, what claims they have and what is especially good (you should copy these things) and what’s not (you should improve it). 1. The very first thing people see in rankings and in the result list is the icon, name and company name. Create a simple app name that is easy to remember and short to enter in the search box. How people really use the iPhone (graphic by Create With Context) 2.

This article points out that the next big important thing is the headline within your app description. Some apps even put the headline on a separate line to emphasize even more. 3. Discussion of the screenshots above: 4. 5. 6. How to Market and Promote your Games and Apps, Part 1/4. If you're new here, you may want to subscribe to my RSS feed or follow me on Twitter.

How to Market and Promote your Games and Apps, Part 1/4

Thanks for visiting! Learn how to market your iPhone and iPad apps! This is a post by iOS Tutorial Team Member Felipe Laso, an iOS developer working at Lextech Global Services. A while back, you guys said you wanted an article on “What to Do When Your App is Finished: Marketing and More.” And you’ve asked about it ever since!

Well, the good news is that the wait is finally over! We’ve gathered together our own thoughts and advice on all of the most popular iOS marketing techniques in practice today. In addition to our own thoughts and advice, we have enlisted the advice from the entire community. Quotes, statistics, and feedback from the surveys has been scattered throughout the series in order to give you a variety of perspectives and strategies to choose from. Also, as a caveat up-front I should mention that marketing is not a magic bullet that will automatically result in tons of sales.

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Website Examples. How to Market and Promote your Games and Apps, Part 2/4. If you're new here, you may want to subscribe to my RSS feed or follow me on Twitter.

How to Market and Promote your Games and Apps, Part 2/4

Thanks for visiting! Learn how to market your iPhone and iPad apps! This is a post by iOS Tutorial Team Member Felipe Laso, an iOS developer working at Lextech Global Services. Welcome to Part 2 of the iOS App Marketing series! In the first part of the series, we gave some ideas of things you can do during the pre-development and development phases to make sure you’re on the right track, and increase the chances of success for your app. In this second part of the series, we’ll give some ideas of things you can do when your app is released. Creating a Press Kit and Press ReleaseMaking a Successful App Store PageMaking App TrailersUsing Giveaways for PromotionAnd much more! Thank you all for your tweets, comments and feedback on part 1, none of this would be possible without your continued support!

So let’s get onto the fun stuff. Getting Started. 15 Tips for Launching a Successful Mobile App. Edith Yeung is the head of marketing of Dolphin Browser, the world's first Gesture, Webzine and Add-on-enabled mobile browser.

15 Tips for Launching a Successful Mobile App

She is also the founding partner of RightVentures, which focuses on cloud and mobile investments. You can find out more about Dolphin on Twitter, Facebook or via the Dolphin blog. Many of us have dreamed up great ideas for mobile apps. We’re sure we can develop an app innovative and unique enough to generate broad appeal, to achieve star power above all other apps in its class. At this point, you've defined your big idea. You'll need to take additional critical steps in order to get an app out there and attract users. The Month Before Define success. Create a video. Decide where you want to be. The Week Before.