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Persona/Archetype

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People, Parklets, and Pavement to Parks (plus Mojo Bicycle Café) Persona Research and Design. Persona Research and Design. Julia Motion Persona. Allie's Video Persona. Natalie Video Persona. The Living Persona. Persona RFD. The Perception Gap in Social. Customers do not want a relationship with your business, they want the benefits a relationship can offer to them.

The Perception Gap in Social

I have been stating this for a couple years, as many people I know have also stated and written about. You may or may not agree with this, as it has seemed like a bit of a political debate, without some really solid data to back-up either perspective. IBM recently published the result of 2010 study, which revealed some interesting data points. I will be cautious, as data can be interpreted differently from person to person, but this study is grounded in primary research, published by the IBM Institute for Business Value and my analysis of the report suggests that it is worth considering. Consumers were asked what they do when then interact with businesses or brands via social media. “just over half of consumers surveyed say they do not engage with brands via social media at all (55 percent).”

Buyer Persona Defined. A buyer persona is a profile of a type of buyer.

Buyer Persona Defined

A buyer persona doesn't describe an individual. It represents an audience that shares important characteristics that relate to a sale. Buyer personas encapsulate your business' knowledge and understanding about the types of people marketing and sales speak to in the sales process. The Marketing Persona: Building Blocks. The ancient Native American saying “Do not judge a person until you’ve walked two moons in their shoes” captures the thinking behind the marketing persona.

The Marketing Persona: Building Blocks

Crafting personas requires getting into the heads of our audiences. What keeps them up at night? How do they spend their free time? How do they like to be sold to? What’s their favorite channel of communication? Keeping it Simple. Nancy Schwartz of GettingAttention.org explains that in developing marketing personas you should limit yourself to three main audiences. Asking Questions. Here’s a sampling of marketing persona questions we use at Slice. What would be this segment’s age range? Market Research_Segmentation. Persona Template. What is a Buyer Persona. What is a Buyer Persona Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market.

What is a Buyer Persona

They are a tool that builds confidence in strategies to persuade buyers to choose you rather than a competitor or the status quo. While buyer personas may include other details, the 5 Rings of Buying Insight™ described below are their most overlooked and essential aspect, revealing surprising findings about how, when and why your buyer makes the decisions you want to influence. Attend the on-demand Buyer Persona Masterclass to learn how to build insightful buyer personas and leverage them in your marketing. Marketers who segment buyer personas around key insights need, on average, half as many personas as those who focus on demographics such as job title, industry, geography or company size.

ON: The 12 Archetypes. (AH - this ones for you)The term "archetypes", as it is used in marketing today, has its origins in Carl Gustav Jung's theories.

ON: The 12 Archetypes

He believed that universal, mythic characters— archetypes—reside within the collective unconscious of people the world over. Archetypal images represent fundamental human desires and evoke deep emotions. There are 12 archetypes which symbolizes a basic human need, aspiration or motivation. In other words, an archetype is a human type in its purest form: the classic hero, outlaw, ruler, etc. Each type has its own set of values, meanings and personality traits. 1.

0071364153 - The Hero And The Outlaw: Building Extraordinary Brands Through The Power Of Archetypes. FIND YOUR ARCHETYPE. The 12 Common Archetypes. The 12 Common Archetypes By Carl Golden The term "archetype" has its origins in ancient Greek.

The 12 Common Archetypes

The root words are archein, which means "original or old"; and typos, which means "pattern, model or type". The combined meaning is an "original pattern" of which all other similar persons, objects, or concepts are derived, copied, modeled, or emulated. Examining brand relationships and human personality profiling. Girvin | Strategic Branding Research: Brand, personality, testing and global marketing initiatives What is the line that moves to the psychic space of a person?

Examining brand relationships and human personality profiling

How do you find the heart of a relationship? Brand to person? Person as brand to community? During the course of Girvin’s strategic design and consulting practice, over the passage of the last three decades, a focus on deepening relationships to community understanding and marketing has been an ongoing experiment. But the idea of getting closer, getting to a space that might seem an even more intimate is an emerging postulate. Sebastian Professional | Consumer Team personality profiling Working with the marketing and testing team of P&G’s haircare group, Girvin created a series of modeling and interception programs for not only analyzing the brands in competitive play, but as well imagery building sessions and brand expression explorations — the personality of the brand being built for, and aligned with, the consumer. More: Examples of Brand Archetypes in Film. 211208526679887.