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General Optimisation. 5 Reasons Why You Need to Use Rel=Author on Your Content. By Jill Whalen Have you heard of Google's Authorship program yet? Integrated Marketing – From SEO to TV (Any Betts) Andy Betts is a well respected marketing expert in the search industry.

Integrated Marketing – From SEO to TV (Any Betts)

Because he is not your average SEO he has an interesting take on all matters. A person very fit to write about integration. SEO Best Practices For HTML5: Truths, Half-Truths & Outright Lies. During a panel at SMX Advanced 2011 in Seattle, I remember hearing a question about tags. More specifically, I remember Greg Boser remarking about how search engines have come full circle. First, they gave us meta data. Then they took it away (as a ranking factor). Now, search engines are once again asking us for meta data. His tone did not indicate any type of excitement about the announcement or the use of the tags as an SEO strategy. Other panelists commented on how the tags could lead to additional code bloat, and in the end, none of the panelists recommended re-coding your entire site with the new tags, as there was very little empirical evidence to support using tags as an SEO strategy.

Open Site Explorer. Google Algo Changes and Google Manual Reviews - How It Works. And How Human Raters Affect Your Rankings Ever have a web page that finally gets to Page 1 for your keyword – and then suddenly plummets to nowhere land?

Google Algo Changes and Google Manual Reviews - How It Works

I’m about to explain to you a very possible reason why this happens. I’m also going to share with you something straight from Google that tells us exactly what manual reviewers are trained to look for. When it comes to Google’s organic rankings, there is a LOT going on to determine where a page ranks…and if it STAYS ranking there. One of the biggest misconceptions is that ranking in Google is purely a “man vs machine” type game. It’s not. SEO Pricing Models: How Much Should You Charge? For six years now, I’ve been the founder, CEO, and president of a search engine optimization company, and I’ve maintained one additional role, that I soon hope to relinquish.

SEO Pricing Models: How Much Should You Charge?

Salesperson. My reluctance in hiring a salesperson is that finding the right person for the job can be quite a challenge. “Selling” search engine optimization (SEO) is a very consultative venture and one that I’m loath to turn over to someone mostly motivated by a commission check. Selling SEO requires that you know the space well, and that you’re able to balance the need to bring revenue into the company while ensuring that you’re bringing in business which won’t lead to future headaches, because: Expectations weren’t set appropriately. Search Marketing Salon Group News. Improving the Online Marketing presence of an Ecommerce website is usually a very challenging task.

Search Marketing Salon Group News

This is because the Online Marketers & SEO Professionals have to optimize the website in order to achieve better rankings on Search Engines, they must improve the user experience, they have to use all the available channels to promote the Online business and above all they have to find ways to increase conversion rates & boost the sales. Few weeks ago we published a detailed SEO Checklist with 60 essential checks that need to be done before launching a website.

In this article we list 60 important SEO tips and Online Marketing techniques that can be used in order to improve the Online Marketing presence of an ecommerce website. The list touches upon several different parts of the optimization process and thus we group the various tips & techniques in 8 large categories. How To Create Your Digital Footprint With Links. At the SMX Advanced Conference in Seattle last June, Google announced it was supporting the HTML5 “rel” attribute in anchor tags for the “author” and “me” variables.

How To Create Your Digital Footprint With Links

To me, this was very interesting news. I have been in the business of content development for a long time (stretching back deep into the 1990s), and Google’s announcement meant they were interested in tracking who was authoring what content. This makes sense, as Year 2011 for Google has been all about their multiple Panda algorithm updates, which favor higher quality content as a page ranking factor. 29 SEO Experts Share the Most Compelling Content that Influenced Their Works. The Internet still stands as the greatest invention of mankind, thus far, in my opinion. Since its creation, the Internet has made almost everything in reach, whether it’s through trading, communication, entertainment and most extensively with information, wherein any sort of information were made very accessible to people, worldwide, over the web.

This concept of the web allowed many of us to build professions out of it, which have evidently caused for more human ideologies to transcend its usual capacity, making this generation much wiser (judging from how most users make use of the web’s potentials these days). Speaking of professions, I believe that Search is one of the most challenging fields in the Internet industry, as this field’s competitiveness in nature extremely necessitates knowledge, experience and persistence in execution to succeed.

The Question Tom Critchlow Tom Critchlow is the VP of Operations for Distilled NYC . Tom shares:

SEO Analysis

Official: Google Panda 2.3 Update Is Live. Google has confirmed to Search Engine Land that late last week it pushed out a small update to the Panda filter.

Official: Google Panda 2.3 Update Is Live

“We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users,” a Google spokesperson told us. “This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year,” the spokesperson added. Over the past week or so, I have been tracking the complaints in the various forums, including the large ongoing thread at WebmasterWorld. At first, I felt the complaints suggested that Google was doing rolling updates of Panda, as opposed Panda updates being manually pushed out. I was wrong, they are still being pushed put manually, Google says.


The 20-Point SEO Account Takeover Checklist. What should you do if you are stepping into a role as the new “SEO Manager” of a website?

The 20-Point SEO Account Takeover Checklist

This is a question you could ask yourself either as an in-house employee at a company, an agency taking over an account from another agency, or moving into the role from one account to another within your agency. Truth be told, I imagine that if you are at an agency, and simply taking over an account from someone else, much of the account transition will go smoothly, so you may not need to do as complete a discovery as I am suggesting below. Search Marketing Salon Group News. Inside Search · Features. How to Use the Hootsuite Bulk Scheduling Tool. The following is part of a series on using the Hootsuite social media tool.

How to Use the Hootsuite Bulk Scheduling Tool

In this post we are going to be looking at using the bulk scheduling feature. First, we are going to take a step back and look at the two basics ways to schedule tweets so you get an idea of how things work before we get into bulk scheduling. Using the Hootsuite dashboard, you can enter a tweet the way you normally would but, instead of hitting “tweet,” you click the schedule button. When a calendar pops up, you click on the date, set the time, click schedule, select the accounts, and you are good to go (see screen shot below).

The next way is to use the Hootlet bookmarklet. The 5 Top Google Chrome SEO Extensions. SEO tools are everywhere.

The 5 Top Google Chrome SEO Extensions

You can add plugins to your blog, download apps for your smartphone, download programs to your computer desktop and even use extensions in your browser. When you're competing against thousands of other websites for rankings its important to keep tabs on the SEO elements of your site and make sure you follow the rules. Checking out your competition and other related websites is the best way to see what you may be doing wrong.

So here are the top 5 extensions for Google Chrome that will help you keep up with and improve your SEO while browsing the Web 1. SEO Ranking Factors – 2009 and 2011 Compared. Download The Periodic Table Of SEO Ranking Factors. Introducing: The Periodic Table Of SEO Ranking Factors. SEO — search engine optimization — is one of the most important marketing activities available to companies and publishers, but it’s too often considered some murky “dark art” or a sinful practice that should be avoided.

Introducing: The Periodic Table Of SEO Ranking Factors

It’s not. Linked Affiliate - A Place for Affiliate Marketers to Meet! Group News. SEO Kickoff Workshop. More guidance on building high-quality sites.


How To Build Business By Focusing On Click-Throughs & Conversions, Not Just Rankings. Many website owners obsess over organic keyword rankings. Image Optimization - How to Optimize Your Images For Search Engine Traffic. The following is part of a multiple part series covering image optimization techniques. This article is intended for beginners through intermediate SEO’s; if this doesn’t pertain to you, you may want to skim as most of this will probably be review material for you. Some of the big questions many people ask are why would they even want to perform image optimization? Doesn’t it just help people who want to steal or hotlink images? And is there really any meaningful traffic or links that you can get from image optimization? IMHO the answer is yes. Filenames This is one of the most basic elements of image optimization. Now, before the hate mail or hate tweets start, it is entirely possible to have an image rank without the keywords being in the file name–IF there are enough other factors in place.

Find your website’s target markets.


Site Migration Safe SEO. Imagine: For months you have been planning to launch a new site. The design looks great, the content is engaging and you are excited about the update. Technical SEO: Tools and Approach - Search Engine Watch (SEW) While search engine optimization (SEO) as a channel is maturing and growing beyond technical competence only, there will always be a great deal of technical attention necessary in the work. Some of the biggest problems negatively impacting SEO campaigns can be traced back to technical issues, since by nature they tend to hit areas around crawling, accessibility, redirects, and indexation. Post Panda Social Engagement Measurements. Since the advent of the Panda update (aka Farmer) people have been scrambling to understand what happened, and how to move forward. 8 Reasons SEO Audits are Needed Before Sites are Built.


Usability & Internet Search Marketing: A More Unified Approach. Multiple Domains vs Subdomains vs Folders in SEO. Usually the most important decisions in SEO are the ones that affect the structure of the website. Free Keyword Density Analyzer Tool. On-page Classifiers When Google rolled out the first Penguin update in April of 2012, they also rolled out some on-page classifiers which penalized some pages that had excessive word repetition. In this day and age the primary use of these types of analysis tools is not to keep dialing up the keyword density, but rather to lower the focus on the core terms while including alternate word forms, accronyms, synonyms & other supporting vocabulary. High Density: The upside of aggressive repetition (in terms of helping boost rank for the core term) is fairly minimal & high keyword density increases the likelihood that the page may get filtered.

Discussion: Is DIY Link Building a Good Idea? SEO Checklist: 60 essential checks before launching a website. Launching a brand new website or publishing a new site version is typically a straight forward process given that it is well planned and well organized. Product Page SEO tips. Picture-15.png (PNG Image, 1056×784 pixels) Please sign in / Web CEO Online. Website Credibility. How To Do An SEO Audit. The 5 Pillars Of International SEO Forensics. How Econsultancy measures Twitter via Google Analytics. Are you practising advanced SEO in 2011? Why Is Project Management Undervalued In SEO? Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change? 8 Necessary SEO Steps During A Website Redesign. 51 essential link building tips. Countries and Their Domain Extensions. How Link Building Resembles Real Life. Reputation Crisis: Where To Turn? Keyword Suggestion and Tracking. How to Build an Effective Footer. Essential SEO & SEM Tips for 2011 – A Comprehensive Collection. Secrets of Link Building.

The Beginner's Checklist for Small Business SEO. The Beginner's Checklist for Learning SEO. 10 Tips for Optimizing Your Website’s Speed. My presentation at A4U Expo London 2010: Social Marketing - by @basvandenbeld.