Fact: All businesses, large or small, want to save money wherever they can. I understand this.
As a Websitemaker the only thing you need to know about search engines (Google) is that they rank quality and relevance . Not the density of keywords, not the number of inbound links, certainly not the colour of your hat.
This is a guest post from Jeff Herbst, the founder of jobZook . Jeff is also an e-commerce SEO enthusiast with The Supplies Guys , a leading online retailer of Oki toner supplies as well as other genuine and compatible ink or toner cartridges for the office. You can also follow their tips and deals on Twitter: @ SuppliesGuys .
With the affiliate marketing industry now worth billions , the marketplace has undoubtedly become hugely congested. Competition is fierce, so it’s imperative for affiliate sites to differentiate themselves to stand out. If you’re an affiliate with a new or existing site, here are some ways you can use SEO to get established in the marketplace:
Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for the snippets) to describe to searchers what the page is about. We use many signals to decide which title to show to users, primarily the <title> tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages. Our testing has shown that these alternative titles are generally more relevant to the query and can substantially improve the clickthrough rate to the result, helping both our searchers and webmasters.
Previously in Organic Keywords: The First Step In Search Engine Optimization , I covered how to use Google Analytics to choose the organic keyword phrases to focus on first in your optimization efforts: those keywords already contributing to the business goals. We then looked at how to use Google analytics to help “map” those keywords to existing pages on the site for optimization. In this article, I’ll continue on to the next step and show you how I prioritize the keywords by evaluating the difficulty of reaching top results. Check Keyword Rankings
Businesses love to know what their competition is doing. It’s probably one of the most frequently asked questions by companies that want to improve their organic program. If you’re optimizing a client’s site then you know the drill – “How is X competitor ranking for that keyword?” or “How much organic traffic are they getting?” I suppose it’s human nature to want to know how you compare to the Joneses.
One of the most critical aspects of a search optimization campaign is to have a comprehensive and effective strategy to handle content migrations and URL changes. This can be especially challenging for large companies that produce a ton of content. The main goals in creating an SEO migration strategy are: Maintain / Improve Search Rankings Maintain / Improve Search Traffic Maintain / Improve Link Connectivity Improve User Experience If you don't give search engines exact instructions of where to find content as it moves (via 301 redirects), the engine has no way of carrying over the link metrics that point to the original URL to the new one.
When I was in middle school, my favorite book and my favorite TV show were both Cosmos by Carl Sagan. I must have read the book at least 10 times, and I watched the series every time it was on the local PBS station. One of the most interesting parts of Cosmos that has stuck with me is the Drake equation : The Drake equation is an attempt to estimate the current number of intelligent civilizations in the Milky Way by breaking it down into component parts (such as “f(p), the fraction of stars that have planets” and “f(l), the fraction of planets capable of sustaining life”) and then multiplying them all together. You can watch Dr. Sagan explain the Drake equation on YouTube .
Companies starting digital marketing efforts from scratch are frequently torn by this simple question: PPC or SEO ? More and more, clients commonly start with PPC strategies, while SEO is viewed as a medium-term strategy. Many companies frequently lack either the digital assets or the domain authority to immediately compete in SEO.
As SEO’s and internet marketers, understanding and knowing the value of backlinks is one of the key aspects of our job. However, many articles I read and people that I talk to, really don’t understand it’s not just the links that matter. It’s a variety of factors that make up your back link profile and how much of that “agrees” with other parts that is important. Here are some of those factors:
Every SEO worth her salt will tell you that any successful SEO campaign is based on the cornerstone of onpage optimization. However, when it comes to what onpage SEO techniques really work, there are 8 opinions for every 5 experts. When your business is at stake, you can’t just do something to optimize your site and hope that it works.
Chances are, if you're reading this, you've dabbled with SEO to varying levels of success; from minor frustration to Google gratification. Whatever your experience, myths still abound the oft-laboured carousel of search engine optimisation: at its best, a well planned, ongoing strategy in the pursuit of visibility and primed accessibility, underpinning, informing and complimenting exemplary design usability and content. At its worst, a dark art, misunderstood, an unwieldy afterthought, a quick fix that did you more harm than good. For truly effective SEO, working in tandem with good design, content creation and general business practice; look beyond the dashboard for the route to success.
Keywords are what people search for on Google.