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The Hidden Cost Of Cheap SEO & Social Media Labor. Fact: All businesses, large or small, want to save money wherever they can.

The Hidden Cost Of Cheap SEO & Social Media Labor

I understand this. I sympathize with this. What I don’t understand, however, is why so many businesses try to take the cheap route and cut corners in their online strategy— and then are dumbfounded when they get scammed/receive terrible results/get blocked by Google. I know how devastatingly costly it can be to launch, maintain, and grow a business.

But there are certain aspects of building a business where it’s never okay to cut corners. So why would you trust your website and your online reputation— the very first introduction your customers will have with your business — to an inexperienced amateur or a too-cheap scammer? In life and online, you get what you pay for. Still not buying it? 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence. Search & Responsive Design. As a Websitemaker the only thing you need to know about search engines (Google) is that they rank quality and relevance.

Search & Responsive Design

Not the density of keywords, not the number of inbound links, certainly not the colour of your hat. Applying an “SEO” perspective to your website is one more obfuscated step between you and your users. Even if you manage to trick the algorithm for a while and your hits increase, hits are not conversions. Leave optimisation to competent developers. Focus on user experience, create compelling content, and don’t forget honest-to-god advertising. You can probably sense my dislike for SEO. I’m getting side tracked, and preaching to the choir I suspect. Optimising for search engines is just plain good, standards-based development. Today Google published an article on their official webmaster blog saying (emphasis mine): When building a website that targets smartphones, Google supports three different configurations: 1. Responsive web design and content parity.

Find, Rank, Assess, Track, and Beat the Competition. This is a guest post from Jeff Herbst, the founder of jobZook.

Find, Rank, Assess, Track, and Beat the Competition

Jeff is also an e-commerce SEO enthusiast with The Supplies Guys, a leading online retailer of Oki toner supplies as well as other genuine and compatible ink or toner cartridges for the office. You can also follow their tips and deals on Twitter: @SuppliesGuys. How Affiliate Sites Can Best Exploit SEO. With the affiliate marketing industry now worth billions, the marketplace has undoubtedly become hugely congested.

How Affiliate Sites Can Best Exploit SEO

Better page titles in search results. How To Prioritize Keywords For Optimization Based On Organic Competition. Previously in Organic Keywords: The First Step In Search Engine Optimization, I covered how to use Google Analytics to choose the organic keyword phrases to focus on first in your optimization efforts: those keywords already contributing to the business goals.

How To Prioritize Keywords For Optimization Based On Organic Competition

We then looked at how to use Google analytics to help “map” those keywords to existing pages on the site for optimization. In this article, I’ll continue on to the next step and show you how I prioritize the keywords by evaluating the difficulty of reaching top results. Check Keyword Rankings. SEO Doctor – Free SEO Audit Tool. If you like SEO Doctor you will like the web-app I built.

SEO Doctor – Free SEO Audit Tool

Analyzing Organic Competitors: How to Dissect Your Marketplace. Data Scraping guide for SEO » SEO himanshu. 10 Steps to a Successful SEO Migration Strategy. One of the most critical aspects of a search optimization campaign is to have a comprehensive and effective strategy to handle content migrations and URL changes.

10 Steps to a Successful SEO Migration Strategy

This can be especially challenging for large companies that produce a ton of content. The main goals in creating an SEO migration strategy are: The Clickthrough Rate Equation In Organic Search. When I was in middle school, my favorite book and my favorite TV show were both Cosmos by Carl Sagan.

The Clickthrough Rate Equation In Organic Search

I must have read the book at least 10 times, and I watched the series every time it was on the local PBS station. One of the most interesting parts of Cosmos that has stuck with me is the Drake equation: The Drake equation is an attempt to estimate the current number of intelligent civilizations in the Milky Way by breaking it down into component parts (such as “f(p), the fraction of stars that have planets” and “f(l), the fraction of planets capable of sustaining life”) and then multiplying them all together.

You can watch Dr. Sagan explain the Drake equation on YouTube. My Favorite SEO Research Tool: PPC Data. Understanding Your Backlink Profile. As SEO’s and internet marketers, understanding and knowing the value of backlinks is one of the key aspects of our job.

Understanding Your Backlink Profile

However, many articles I read and people that I talk to, really don’t understand it’s not just the links that matter. It’s a variety of factors that make up your back link profile and how much of that “agrees” with other parts that is important. Here are some of those factors: I’ve been doing SEO for over a decade, and while I don’t know everything, I’ve been around the block long enough to know what a good backlink profile looks like compared to a bad one. When I’m at conference doing a site audit one of the things I look at is a site’s backlink profile using Open Site Explorer or Majestic SEO.I can tell right away when something isn’t up to snuff.

Paid Links and Link Growth Full disclosure: search engines consider buying links, with cash or cash in-kind exchanges (like buying someone a new iPad) is a violation of their policies. Link Churn Anchor Text and URL Focus. Local Canadian SEO. The top 10 SEO myths. Insights for Search - Web Search Interest: snowboarding in whistler, snowboarding at whistler - Worldwide, 2004 - present. AdWords: Keyword Tool. Free Keyword Density Analyzer Tool. On-page Classifiers When Google rolled out the first Penguin update in April of 2012, they also rolled out some on-page classifiers which penalized some pages that had excessive word repetition.

Free Keyword Density Analyzer Tool

In this day and age the primary use of these types of analysis tools is not to keep dialing up the keyword density, but rather to lower the focus on the core terms while including alternate word forms, accronyms, synonyms & other supporting vocabulary. High Density: The upside of aggressive repetition (in terms of helping boost rank for the core term) is fairly minimal & high keyword density increases the likelihood that the page may get filtered.

Low Density (with variation): The upside of greater word variation (in terms of helping boost rank for a wide variety of related words) is significant & lower density on the core terms decreases the risk of the page getting filtered. Overdoing Keyword Density Dr. SEO Workers Search Engine Optimization Analysis Tool Results.