Get flash to fully experience Pearltrees
Experian Hitwise - 1 Facebook fan = 20 additional visits to your website
We’ve been talking at Hitwise for a very long time about the benefits of social media and how Facebook in particular is becoming critical to the success of multi-channel marketing. We are constantly asked: “What’s the ROI with advertising on Facebook?”and until now that has always been a difficult question to qualify precisely. Leveraging our unique data sets we now have an answer: for retailers, each new fan acquired on Facebook is worth 20 additional visits to your website over the course of a year. I’ve blogged on many occasions on just how massive Facebook is online but it is always worth reiterating some of the big “wow-factor” stats which highlight Facebook’s reach and influence online.
4 Social SEO Mistakes to Avoid | Search Engine People | Toronto
First off, what exactly is social SEO ? Social SEO is a hybridization of social media marketing and SEO . The two disciplines are actually much more intertwined than some marketers may believe and it no longer makes sense to operate them in separate silos. Fragmentation of your online marketing efforts often means your actions aren't being properly leveraged across various platforms, leading to a diluted and confused brand messaging strategy. However, just because you recognize that social media marketing and SEO go hand-in-hand, that doesn't mean there aren't pitfalls you should be careful to avoid.The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook. While many different technologies and schemas exist and could be combined together, there isn't a single technology which provides enough information to richly represent any web page within the social graph. The Open Graph protocol builds on these existing technologies and gives developers one thing to implement. Developer simplicity is a key goal of the Open Graph protocol which has informed many of the technical design decisions .
The Open Graph Protocol
EdgeRank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still can claim that they fully understand it. EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App’. There is a plethora of information available to Facebook users, and the newsfeed is the order in which it appears.
The ultimate guide to the Facebook Edgerank algorithm | Econsultancy
At Facebook's core is the social graph; people and the connections they have to everything they care about. Historically, Facebook has managed this graph and has expanded it over time as we launch new products (photos, places, etc.). In 2010, we introduced an early version of Open Graph, an extension of the social graph, via the Open Graph protocol , to include 3rd party web sites and pages that people liked throughout the web.
Open Graph protocol - Facebook Developers
Retail Study: 1 Facebook Fan = 20 Visits To Your Website
A UK based study by Hitwise analyzed data from the top 100 retailers to find how much additional web traffic was generated by each Facebook fan. The metrics showed that each fan of a Facebook page produced an extra 20 visits to the website. In order to generate this number, Facebook traffic was analyzed and compared against Facebook Page data from Techlightenment.
One of the major differences between Google and Facebook PPC advertising is the relative importance of images. In Facebook advertising, some experts say that certain elements of images in ads can make or break a campaign. In this article, I’ll cover images that convert well and various ways to effectively test Facebook images. Of course, your mileage may vary.
3 Types Of Facebook Image Ads That Work
By advertising to Facebook fans instead of non-fans, advertisers can reduce the acquisition cost of registrations by 44%, event signups by 33%, and purchases by 15%. These results of a 4.1 billion ad-impression, thirteen-client test have been exclusively shared with Inside Facebook by TBG Digital, developers of one of the most popular technology solutions for buying huge volumes of Facebook ads . The data helps establish the value of a Facebook fan by demonstrating some of the savings in conversion acquisition costs business can make by investing in growing their fan bases. This is because in addition to sending Page updates to fans, businesses can specifically target their own fan base with Facebook ads.
Exclusive: Target Facebook Fans for 44% Cheaper Registrations Says TBG Digital Test
4 Facebook Page Tools For Your Small Business : Marketing :: American Express OPEN Forum
Andrew Johnson You want your business to be on Facebook, but just like creating a regular website, there are so many options. The first step is to create a "Page" because that is what customers will “like” or share with others, thus leading to more traffic and awareness for your company. I wrote a recent post for OPEN Forum on Facebook Likes and Shares . And if you want to learn about setting up a Facebook Page, visit this Facebook support page .
1. Add variety to your posts. Switching up what you’re saying and how you’re saying it. Facebook offers multiple platforms to share information. With all the constant status updates, it’s easy for an update to get lost in the flow.
How to Use Facebook for Your Business: The 5 Basic Rules - camimonet's posterous