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8 Methods + Lots of Tools for Getting to Know Your Audience. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Music to enjoy while reading this post: We Know Something You Don't Know by DJ Format & Jurassic 5 You provide something specific: That might be a product, a service, a trustworthy source of information, a community space… And you know exactly what your audiences may be searching for to find your wares. But do you know what they really want out of you? Do you know how they really feel? Do you know what they want more of or less of in your industry? In this post we’ll look at a few ways in which you can gather insightful information to help you position your brand against your competitors, laser target the specific desires of your audiences, and dive into the psyche of the people you want to attract and convert, categorized by what they want out of your industry, you, and your site.
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