Watch Out, Facebook: Why Google And Pinterest Are Gaining As Social Rivals. Watch out, Facebook. A new survey says you may not be the cock of the social media walk for much longer. According to the latest numbers from social login provider Gigya, Facebook’s social lead is falling—and Google and Pinterest may not be far behind. What Gigya tracks is social login, the practice of websites that enables users to sign in through a social network instead of creating a site-specific username and password. Their study is particularly significant because of its scale—since Gigya's clients include more than 700 leading brands including Microsoft, Pepsi and Forbes, this is closer than we usually get to an Internet-sized analysis. However, it's important to note that a measurement of social logins is entirely different than a measurement of site traffic coming to or from social networks.
According to its latest numbers, Facebook continues to dominate social logins at 54%—but Google+ is following at 24%, a percentage Gigya says is growing every year. Six Social Media Trends for 2012 - David Armano. By David Armano | 10:25 AM December 12, 2011 Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year. How’d I do? Not bad. Social media continues to move forward toward business integration, a trend that I identified last year. In a joint study from Booz Allen and social platform developer Buddy Media, 57 percent of businesses surveyed plan to increase social media spending, while 38 percent of CEO’s label social as a high priority. I was also partially accurate in predicting that Google would “strike back” in 2011.
I had one big swing-and-miss on Facebook’s intrusion in the location-based services war. So what can we expect in 2012 in a world that seems to grow ever connected by the hour? Convergence Emergence. The Cult of Influence. Gamification Nation. Social Sharing. Social Television. The Micro Economy. These are a few emerging trends which come to mind. Top 20 Social Networks. This infographic from Silverpop takes a look at the major players in social media – including those lucky enough to find themselves in the 100+ million user club – and provides some key statistics and growth data for twenty different channels.
Aside from the global leaders, Asian social networking sites such as Weibo, RenRen and Badoo are not being left behind when it comes to the total number of userbase. While Facebook may have the highest number of userbase, the micblogging site, Twitter, has gotten the highest growth in the last 3-4 years. Related Why Pinterest is So Addictive? [INFOGRAPHIC] Reasons Why Pinterest is So Addictive Pinterest may be the newest player of all the social media platforms but its growth is uncontrollable and perhaps the fastest when compared to… In "Social Media" Www.unity.co.uk/upload/pdf/About that First Tweet - a practical guide to %23socialmedia.pdf.
Facebook-Twitter⎜Social Media Posting Guide. Consulter la traduction française When to post, and for which audience ? Craig Van Korlaar, owner of topnonprofits.com (a "place to publicly learn from and with the best nonprofit organizations & leaders") produced a social media posting guide. He asked Pegasus Data to provide a french translation. Click to enlarge : Find this resource on it original page : Social media posting guide.
UNDERSTAND your audience Know your target audience(s) Tip: Get specific. You’re busy. Don’t waste your time or theirs. It’s not all about you Show interest in needs of others not just yours. Do unto others… Others like mentions @ RTs as much as you. Limit the pleas for help Ideally keep this below the 10% mark. Be responsive Respond within 24hrs. PLAN your content How much time do you have? Be realistic. Monthly: content strategy ID what’s coming up. Monthly: key messages Define key messages for campaigns & events. Use an editorial calendar Download a free one at topnonprofits.com/edcal Weekly: batch content creation. The Social Media ROI Cookbook. The 10 Biggest Social Media Lies. People say a lot of dumb things about social media. Once a wrong idea hits the technology-pundit echo chamber, it takes on a life of its own.
When repeated enough, even the most absurd falsehoods about social media become “true” through repetition. Sometimes, it’s a good idea to stop and take a reality check. Here are the ten biggest social media lies: 1. Who started this one? They're not social networks. Yes, Twitter and Pinterest are "social. " And since everything is "social," we need reasonable criteria for what we mean when we use the phrase "social network," to distinguish actual social networks like Facebook and Google+ from social blog sites, social video sites, social whatever sites.
Some things are and should be defined by the existence of multiple features. A bathroom by itself is not a home. A "social network" also requires a combination of communications media. Twitter is just “status updates.” So let's stop being sloppy with language. 2. 3. But not to worry, we were told. 4. Cloud. Social Networking. Collaboration Ideas | The ultimate teaching, working, sharing and connecting spaces. Twit Cleaner - Quick Bites, 75 Savory Tips for Social Media Success by Rick Bakas - Order the Book Today!
Howard Rheingold on cooperation, technology, and social dynamics. This is the web right now. Social dilemma. 5 Things Accenture's CIO Has Learned About Cloud Computing CIO. CIO — Frank Modruson has a thing for better, faster, cheaper. As CIO of business and IT service provider Accenture, that's what he wants to deliver to his internal customers and what they in turn promise to their clients. "I'm a big believer in technology and a big believer that technology helps the business in a lot of ways," Modruson says.
"But it needs to be better, faster or cheaper. If you hit all three, it starts to get very compelling. " In the last few years, cloud computing has gotten very compelling for Accenture. Modruson's first foray into the cloud was a Software-as-a-Service (SaaS) recruiting system five years ago. The outsourcing giant's CIO (named in 2010 to CIO Magazine's CIO Hall of Fame) shared his biggest lessons learned about cloud computing with CIO.com. 1. Five years ago, Accenture had a different recruiting system in every country. 2. Accenture is in the people business; recruiting is a core competency. Some business users balked. Continue Reading. Socialmediachat.files.wordpress.com/2011/08/socialmedia-ux_v1-1.pdf. The Simple Way to Avoid Social Media Failures - Jeff Stibel. By Jeff Stibel | 8:43 AM August 3, 2011 This post is part of the HBR Insight Center Marketing That Works.
With each new technology, there are always a great many mistakes made, at least until we get the hang of it. Richard Nixon, who had great radio appeal, lost the first televised Presidential debate (and subsequently the election) in 1960 to John F. Kennedy because he looked like a train wreck on the small screen. Many of us have fallen prey to the more mundane mistakes that come from accidental emails, texts, and tweets. The good news is that many of us learn from our mistakes, but only if and when we own up to them. At the corporate headquarters of my current company, we have a large white wall affectionately named “The Failure Wall.” When I read the news, I can’t help but think of what certain newsmakers would write on The Failure Wall if they visited our offices. We’ve had some epic social media failures. Clearly, the idea of your groupies turning against you is terrifying. The Periodic Table of the Social Media Elements « eyecube.
Social Media really is a lot like chemistry. There is a huge pool of elements you can choose from and an infinite variety of combinations you can create. Twitter + sharing + commenting will give you a different result than blogging + LinkedIn + Flickr. Then of course there are the active ingredients - the people. A dash of Chris Brogan plus a big helping of David Armano and the whole thing changes again. Well, this got me to thinking. It would be handy to have a Periodic Table of the Social Media Elements. So, I created one: Social Media: Art? You can grab this from Flickr here. Now, if I’m being honest there is nothing particularly scientific about the table.
“The layout of the table has been refined and extended over time, as new elements have been discovered, and new theoretical models have been developed to explain chemical behavior.” So maybe in six months or a year I’ll revise this and add some new people, take out others, and mix things up a bit. Here’s the key: Sh = Share Cc = C.C. Social media Strategy. Twitter. SMC Fall Tour 2010: Social Media + Family, A Dad's Perspective | From The Clubhouse. As Social Media enters more corners of our everyday lives, the need for improving our general media literacy is increasingly important.
While we have discussed the impact of Social Media on the organization and marketing in particular extensively, we feel the time has come to explore the role of Social Media in the family. We are most especially interested at this time in learning from the unique perspective of dads who blog - aka "Daddy Bloggers". We've heard a lot from mom's who blog over the past few years, but the dad's have been, well, let's just say shy. But no more, as dads start to step up to the virtual plate and take their place at the social media dinner table.# DadsTalking , Dad-o-Matic , Cast of Dads , The Dadvocate Project and many other efforts are starting to put a spotlight on dads who blog.
So this fall, Social Media Club is hosting a series of events in 12 cities across the country entitled " Social Media + Family ". Hrheingold's twitter and comm217 Bookmarks on Delicious. Thomas Frey (thomasfrey)