How to quench your social media thirst in sixty minutes a day [infographic. 8 New and Underappreciated Marketing Resources from Google. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
We have a bit of a complicated relationship with Google In the SEO/inbound community. We are often the first, and loudest, to call them out when they get their priorities messed up or hoard data for questionable reasons. But on the whole, we use more of Google's wares than probably any other industry. At Distilled, we use Google Apps for email, calendars, document collaboration, reporting, Google+ for internal sharing discussions, Hangouts for live video, chat, and webinars. Most of our clients use Google Analytics (as we do for our own websites). While working with our Creative team to plan a data visualization project recently, I learned about a relatively new service from Google (Consumer Surveys — see below), and it got me thinking about other Google projects that have proven to be useful for our work and those that promise to be in the future. 1. The Bare Truth About Social Media Marketing.
Here’s the truth about social media marketing as I see it right now: there are three camps people sit in with it all. 1.)
Love it, but not exactly making it work for their business. 2.) Are doing it, but grudgingly and without much hope of seeing a result. 3.) Are still thinking about doing it, but just don’t feel the big push. Is that how you see it, too? The Old Days In 2009, people were crazy about social media. I got lots of meetings with companies who really wanted to figure out the play for themselves, sometimes just to explore, and other times to try a project, and other times, just to give some thoughts. 1.) Meanwhile, Julien Smith and I wrote Trust Agents, which was about how to be human at a distance, and how to build trust. By 2010, lots of companies were “doing” social media, but when pressured to give me examples of their metrics, I got a lot of “well, we’re experimenting.” In 2012, Julien and I were at it again with The Impact Equation.
And Now I’ll say this: 5 New Platforms for Social-Savvy Brands. Dave Kerpen is the CEO of Likeable Local, a social media software startup for small businesses, the chairman and former CEO of Likeable Media, and the New York Times bestselling author of Likeable Social Media and Likeable Business.
There always seems to be some hot, new social network on the block, gaining popularity among consumers and media. With each, marketers ask how the platform will benefit their businesses — and whether they should even be on it at all? When brands create presences on new social platforms, what’s important isn’t registering an account, but rather, the innovative ways they choose to use the tools. Here are five new social platforms gaining traction with consumers. Learn how your brand can best leverage them. 1. Social Media Strategy. Timing Your Social Media Marketing. Timing Your Social Media Marketing Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement.
Is it in the morning, since many people check their Facebook page before they go to work? Is midday better because users look at their Twitter stream while they’re eating lunch? Is evening best? Eric Boggs, CEO of Argyle Social and Jay Baer, CEO of Convince and Convert, recently teamed up for a terrific webinar that addresses these questions as they pertain to Facebook and Twitter. The effects of timing on clicks and interactionsHow B2B and B2C timings differHow time zones alter the equation Here are the slides: Argyle Social produced this great infographic which distills the content from the webinar into a visual representation everyone can understand: SocialPointer- Real-Time Social Media Marketing Tools Campaign & Tactics. Marketing Chap. Study: Social Media Marketing in fizzles. Social Media.