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By Amir Efrati
The annual Search Engine Strategies (SES) London conference ran from 20-24 February 2012 and brought the UK’s growing search industry together to assess the key challenges in search marketing.
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Last week, I held a session at SXSW Interactive titled Hacking RSS: Filtering & Processing Obscene Amounts of Information , where I talked about creative ways to use RSS to manage information overload without using any programming skills. There is more information available in the world than any one person could hope to consume ( hundreds of exabytes of data ), but most of that information is uninteresting, out of date, inaccurate, or not relevant for you. The key to reducing information overload is to more efficiently find the data you want among the information that you don’t care about.