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Affordable & Flexible Pricing For Every Budget. SOCIAL MEDIA MARKETING. MARKETING. Copywriting Tips for Smart Copywriters - Pro Copy Tips. How to write engaging newsletter articles in 7 easy steps. When I recently asked for guest post submissions, I had no idea what I’d get.

How to write engaging newsletter articles in 7 easy steps

Well, what I got was nothing short of amazing. It appears that I have some incredibly smart readers with plenty of know-how to share. 5 ways to write an e-newsletter people will read. I recently researched email newsletters for a client, and I came across some interesting statistics published by Jakob Nielsen in this blog post.

5 ways to write an e-newsletter people will read

Although the post is a few years old, the stats still hold true. Nielsen made an eye tracking heat map based on data he collected from people reading an email newsletter, and broke down where they looked the most (red) and the least (blue). As you can see below, people stuck to the left of the online newsletter, read the headline, and lost interest as they scrolled down. Here’s what else he found: People spend an average of 51 seconds reading your newsletter, though “reading” is a bit of a misnomer because they actually skim it—only 19 percent of people read an entire newsletter. Social « Josh Lowry. Changing Face of Digital - sizzle reel. Joe Pulizzi's Blog. The Best Content Marketing Infographics.

Emailbrain : Smart Email Marketing.