Craig Green unveils new campaign shot by drones. Today, London designer Craig Green unveils his AW16 campaign – a series of images and a slightly dizzying short films featuring groups of models sprawled out on a black sand beach. Several things are unusual about this campaign. Firstly, it’s not shot by a fashion photographer but by a drone and is, as far as we know, the first major fashion campaign to be done so. Secondly, with art direction by Ben Kelway and styling by Dazed’s creative director Robbie Spencer, it features designer’s entire AW16 collection, with all 30 looks split – as they were in the runway show – into six groups of five.
To give a little context, this is Green’s third campaign – his first was shot by Nick Knight in the image-maker’s characteristically technologically-advanced style. His second was more of a family affair – his friend and longterm collaborator Amy Gwatkin captured the designer and members of his studio modelling the collection atop a mound of ground up bones somewhere on the Isle of Sheppey. How do designers overcome the issue of technology on the runways. Fashion designers should love fashion week. It is the culmination of months of work. Celebrities clamour to attend their shows, then study each model as if the world’s future rested on the cut of a skirt. But designers are pouting about the six-monthly ritual – so much so that the Council of Fashion Designers of America (CFDA) commissioned America’s perhaps least glamorous group, management consultants, to explore their complaints. The Boston Consulting Group interviewed more than 50 people, including designers, editors, bloggers and retailers.
So why, did its report conclude, is fashion week no longer fashionable? Fashion week used to serve a distinct purpose. Technology has upended all this. Few designers like the current system. Update: This blog post has been amended to remove the news peg. 4 Ways Instagram is Redefining the Fashion Industry. Instagram is a photo sharing mobile application designed for storytelling.
And as fashion relies heavily on powerful visuals and graphics, the two make a perfect fit. Since its launch in 2010, Instagram has changed the fashion landscape dramatically. Eva Chen, Instagram’s Head of Fashion Partnership, explains, “It democratizes fashion. There’s a greater connection to the customer now. Instagram enables brands to build a voice and speak more specifically to their audiences.
Below, we examine four lessons Instagram has taught the fashion community and how brands can leverage this social media giant to strengthen their image and drive growth: 1. With visual storytelling, fashion brands and retailers are now using Instagram as their primary tool to reveal brand personality. 2. One of the most innovative forms of marketing is to let the customer do the selling. Image from Dazed Digital Furthermore, one-off competitions and brand-specific campaigns have gained traction the Instagram space. 3.
Alexander Wang Nicholas Ghesquiere Paul Smith Back Apple IP Case Samsung. 05 August 2016 Scarlett Conlon ALEXANDER WANG, Nicholas Ghesquière, Paul Smith, Dries Van Noten, and Alber Elbaz are among the 111 high-profile designers and industry figures who have officially come out in support of Apple in its IP court case with Samsung. The Mac creator has been in a lengthy battle with the South Korean company since 2012, when it accused the latter of copying three of the main design elements of its ground-breaking iPhone: the rounded-corner front face, its bezel and its app-icon grid interface. So far, Samsung has been ordered to pay $1 billion to Apple, although has managed to reduce the sum to $548 million through a series of appeals, reports the Business of Fashion.
The interest for the designers - who have all signed an "amicus brief", a legal document filed by people or brands not directly involved with a case but who have a strong interest in the subject matter and its outcome - is clear. Currently a date is set in court for Samsung and Apple on October 11. How Nordstrom’s Olivia Kim Got Ready for the 2016 Met Gala. Forget the glam squad. Nordstrom’s VP of creative projects, Olivia Kim, gets gala-ready with a virtual makeup artist and the latest wave of tech-focused beauty aids—as told to Celia Ellenberg. As someone who grew up with a Korean mother, I take skin care very, very seriously.
But even though I’ve been doing the K-Beauty ten-step virtually since birth, I consider myself to be low-maintenance. I love makeup—on other people; unless I have a big event, I go about my daily life makeup-free. The Met Gala, of course, qualifies as a Very Big Event, and it’s time to step up my routine and try something appropriately adventurous. With just a week to go, I’m less concerned with matching my lipstick to my neon-green embroidered Molly Goddard dress than I am with whether certain colors look good on me. For foundation, I try the MatchCo app, tap, tap, tapping my way through the camera phone prompts on my wrist, forehead, and cheeks as an algorithm works to calibrate my precise skin tone. Can tech give the fashion industry a sustainability makeover? - live chat | Guardian Sustainable Business. Technology is revolutionising the way we use and relate to clothes. Last year, Google and Levi’s announced they were partnering on Project Jacquard to develop a fabric that can send commands to your smartphone via gestures like tapping or swiping.
Ralph Lauren already offers a t shirt for a cool $295 (£210) that sends workout data to an iPhone, and Lady Gaga has brought 3D printing to the red carpet. But beyond the super hi-tech, others are working on merging technology and fashion to address environmental concerns. Behind the catwalk supermodels and glossy magazine covers lies a seriously resource-intensive industry with heavy impacts. The fashion industry has been linked to pollution of streams and rivers with hazardous chemicals leaked from factories and is a contributor to bulging landfills. Some companies are already confronting these problems. Other companies are turning their attention to advancing eco-friendly dye technology. Join the discussion Panel Leave a question now. "Technology is going to turn the entire fashion industry inside out"
Fashion and technology: the digital revolution presents the "biggest challenge for fashion brands" according to digital fashion pioneer Francis Bitonti who asks: "How will an industry where value is communicated by exclusivity and craft cope with this new space? " (+ interview) The fashion industry has been slow to adapt to new technologies, says Bitonti, who warned: "Fashion brands are going to have to adapt to this, which is going to mean a shift in core values for many brands.
" The New York-based designer initially trained as an architect but has recently focussed on applying advanced manufacturing techniques to fashion, jewellery and accessories, including a 3D-printed dress for Dita von Teese and a pair of 3D-printed shoes. "We want to redevelop everything from design methodology to material and form, to distribution and production," he said. Bitonti berated the mainstream fashion industry for not being quicker to embrace technology.
We don't live in a time for concepts and drawings.