background preloader

Luxury Brands

Facebook Twitter

BBC iPlayer - Absolutely Fashion: Inside British Vogue - Episode 2. BBC iPlayer - Absolutely Fashion: Inside British Vogue - Episode 1. Gucci Among World’s Hottest Fashion Brands, While Prada Cools. LONDON, United Kingdom — Gucci has been named one of the “hottest” luxury brands, while Prada and Giorgio Armani are “cooling” fast, according to a new report by Exane BNP Paribas.

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

The financial services firm assessed the “brand temperature” of luxury companies, based on the ratio between the editorial coverage they receive in print magazines, and their print advertising spend. Brands are ranked as “hot” if magazines give them more editorial space than their advertising spend should warrant, meaning they have more editorial coverage than print magazine advertisements — reflecting a “hot” level of appeal and desirability — whereas brands that fall below this ratio are “cold.” Gucci’s editorial value was up more than 15 percent for the first six months of the year, compared to the same period last year. Louis Vuitton and Chanel both also ranked as “hot,” but their editorial value grew at a lower rate of between 0 and 15 percent, despite a high print advertising spend.

Source: BoF. What Is the Direct-to-Consumer Sales Model and Why Should You Care? After a short stay in bankruptcy last year to reorganize her business, Mellon’s plan now is to sell her shoes directly to consumers online, and perhaps in her own retail stores in the future; bypassing department stores and boutiques entirely.

What Is the Direct-to-Consumer Sales Model and Why Should You Care?

In the meantime, the header on Tamara Mellon’s Facebook page reads: "Excuse me while I rewrite the rules of luxury. " Photo: Tamara Mellon Tamara Mellon isn’t the only designer brand moving to the direct-to-consumer model. Misha Nonoo has discussed similar plans. This month Thakoon is evolving to sell its product in-season exclusively on Thakoon.com and in its first brick-and-mortar store. American Luxury Companies Remain Cautious as Weak Traffic Weighs on Sales. NEW YORK, United States — Luxury-goods sellers are keeping the champagne on ice.

American Luxury Companies Remain Cautious as Weak Traffic Weighs on Sales

Despite posting earnings that topped analysts’ estimates for their most recent quarters, Coach Inc., Ralph Lauren Inc. and Michael Kors Holdings Ltd. all offered less-than-rosy forecasts. The gloomy outlooks weighed on shares of Coach and Michael Kors, while Ralph Lauren’s stock rose on optimism that a turnaround plan from its new chief executive officer is gaining traction. Executives at the companies — which sell merchandise ranging from $400 handbags to $5,000 pea coats — say decreased tourism to the US and dwindling spending are hurting sales at department stores as well as their own locations. And in a break from recent practice, they are trying to avoid resorting to extreme discounts to move merchandise for fear that the tactic will ruin their brands’ images among consumers. Luxury’s Pain as Others Gain in Hong Kong and China - China Real Time Report. Six months ago, Canton Road had a jewelry shop selling Rolex watches, diamond rings and the like for thousands of dollars.

Luxury’s Pain as Others Gain in Hong Kong and China - China Real Time Report

Today, the space is occupied by a Colourmix Cosmetics shop selling inexpensive lipstick and cosmetics. Similar changeovers are happening all over Hong Kong, real estate industry experts say, as consumers spurn high-end goods and focus their spending on mid-range brands like SASA cosmetics and Adidas athletics. “This is a structural change, the luxury brands have to face the reality of the situation,” said Joe Lin, executive director of real estate broker CBRE’s Hong Kong office. “If the rent is that expensive they cannot survive.” Hong Kong retail rents in core shopping districts, which have declined significantly since 2015, are expected to fall 5-8% over the remainder of 2016, according to CBRE. Luxury Brands Focus On “Instagram Generation” Ultra Rich Customers.

It’s a brave new world out there, though not the one Aldus Huxley envisioned.

Luxury Brands Focus On “Instagram Generation” Ultra Rich Customers

Technology is all-pervading in more ways than we actually realize. While browsing the web you always come across headlines with celebs touting the latest and greatest. Whether it’s a reality star, a Hollywood A-lister or a singer, everyone knows what they’re doing, where they are, what they’re wearing – oh, and what they are driving. The paparazzi will soon be a thing of the past. Burberry, Pinterest Launch Cat Lashes – WWD. Burberry is taking to Pinterest to launch its latest beauty product, aiming to capitalize on the platform’s 38.5 million monthly unique viewers in the space.

Burberry, Pinterest Launch Cat Lashes – WWD

Fall 2016 Ad Campaigns - Fashion Campaigns Spring Fall. Raf Simons Starts at Calvin Klein, Marking Strategic Shift. NEW YORK, United States — It's official.

Raf Simons Starts at Calvin Klein, Marking Strategic Shift

Raf Simons has been named the new chief creative officer of Calvin Klein, formalising the Belgian designer's next move after three years as women's creative director of Christian Dior Couture. The arrival of Simons at the helm of the iconic American brand comes soon after the news that Dior has hired Valentino co-creative director Maria Grazia Chiuri to design its women’s collections, replacing Simons, who resigned in October 2015 from the LVMH-controlled French luxury house. Simons’ non-compete agreement is thought to have expired at the end of July, which explains why his appointment at the PVH Corp. -owned Calvin Klein, though widely anticipated in industry circles, was never confirmed by the company until today.

The company took to social media — including Instagram, Twitter and Facebook — to communicate the news. The appointment appears to mark a distinct shift in the Calvin Klein playbook. "Fashion became pop.