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Strategy & content strategy

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How to Increase Your Mobile App Sales With A/B Testing. Marketing your mobile app can often feel like a dark art.

How to Increase Your Mobile App Sales With A/B Testing

With over 600,000 apps competing for sales in each app store, an app’s icon acts like a mini banner ad, so choosing the right one can mean the difference between success and failure. But when you’re presented with 3 icon options, how can you be certain which one will perform the best? If you drop your price from $1.99 to $0.99, will your sales double? Or triple? How to Write the Perfect Blog Post. Writing A Creative Brief: Dragging The Right Information Out Of A Client.

For every assignment, for every project, whether you are a freelancer or work a staff job, it’s of the utmost importance that you document every aspect of what is required to complete the project both correctly and in a timely manner.

Writing A Creative Brief: Dragging The Right Information Out Of A Client

It’s also important that both you as well as the client note all of the milestones with required actions. The same applies to your department and other departments within the company for which you work. Too many times I’ve heard people complain of a misunderstanding on what was needed on the project and due to a missed milestone, delayed submission of images or copy or just an argument over payments and project scope.

While some people think this is all covered in a contract, which many people don’t have, the creative brief is the “Holy Book” of the project.