background preloader

SEO and Telemarketing

Facebook Twitter

The 'PERFECT' Time to Call a Prospect in Singapore. Topics have been discussed and debated in many telemarketing books and blogs about this, but according to massimo-group.com, the best days and time to call are during Wednesdays & Thursdays, 6:45 – 9:00am and 4 – 6pm – the perfect timings to get hold of prospects as these are non-hectic hours during weekdays.

The 'PERFECT' Time to Call a Prospect in Singapore

However, prospecting strategies like reaching the target decision makers at the most perfect time, has greatly evolved with processes and technology development. The evolution of marketing automation in particular, where a prospect’s action and intent to communicate can be tracked through the integrated power of nurturing tools and the crm, has made the call activity multi-functional, and the telemarketer more productive, taking both into a new perspective: Call the prospect at the time he is most convenient to talk. As mentioned earlier, automation tools can track actions like visiting a website or clicking a contact me form in an email, so strike the iron while it’s hot: What Every Caller Ought to Know in Leaving Effective Voicemails. There are several ways of getting your message out to prospective customers as part of your marketing strategy – through emails, print ads, websites, and sales calls.

What Every Caller Ought to Know in Leaving Effective Voicemails

For the latter, it would be easier to launch your telemarketing spiel if someone actually picks up at the other end of the line. B2B Telemarketing Goals to Garner. Trumping all other channels, telemarketing is the most reliable.

B2B Telemarketing Goals to Garner

B2B marketers can hardly generate revenue or keep the company afloat without initiating a cold calling campaign as B2B lead generation telemarketing professes urgency that all other channels seem to lack. In the outset, however, not all telemarketing campaigns prosper. The Parts of the Best Events Telemarketing Script in Singapore. The 4 Things that make up a First-Rate B2B Telemarketer. We’ve heard people say that a telemarketing call’s success is 50% chance (i.e. the prospect’s level of need, his availability, his temperament during the call, etc) and 50% skill (telemarketer’s aptitude in appointment setting).

The 4 Things that make up a First-Rate B2B Telemarketer

That is actually not true. Strengthen Core Lead Generation Processes with these Suggestions. In every business, there is always a need to streamline important processes in order to meet industry demands.

Strengthen Core Lead Generation Processes with these Suggestions

And it is worth noting that telemarketing is an essential aspect that translates B2B leads into sales goals. Telemarketing has crucial elements that deserve full attention. Unfortunately, many B2B marketers fail in giving their campaigns a needed revamping. This is partly due to a failure of knowing the critical points of their strategies. Don’t get yourself wrong. It's NOT the End of The World: Nor 'Telemarketing' in Singapore! I came across a Yahoo article headlined:“ Cassette Tapes Make Comeback After Big Stars Release Albums On Old Format”… were these ever been extinct?

It's NOT the End of The World: Nor 'Telemarketing' in Singapore!

10 years ago, Telemarketing was said to become extinct. But what went wrong? Telemarketing is still one of the most pursued and executed B2B prospecting strategies most specially by giant industries like IT and Software. Entrepreneur magazine’s article in 2007 titled “10 Businesses Facing Extinction in 10 Years” talked about the industries that were likely to get extinct 10 years after. Telemarketing was included but stood out among others listed. Below are 5 of the 10 industries mentioned; see what has taken over them: Record stores Online /digital music sites like Spotify, eMusic and AllMusic offer free music downloads and are very accessible via different gadgets. Camera Film Manufacturing Digital photography has taken its toll on camera film. Newspaper Pay phone. Top Reasons Why B2B Telemarketing Strategies Fail. As long as there are phone lines across giant buildings and stretching underground beneath our feet, and as long as there are cell towers, satellites and fiber optic cables connecting us to the web, people will always be making and taking calls.

Top Reasons Why B2B Telemarketing Strategies Fail

Even in the near future, when all of the business people in the world are those who grew up in the digital age, they would still need to talk to people from remote distances. In short, telemarketing will never die. It’s a traditional yet highly effective B2B lead generation channel. Top Tips to a Better Mobile Marketing Experience. B2B marketing today has come a long way.

Top Tips to a Better Mobile Marketing Experience

A long time ago, in a mystical period known as the 80s, companies that needed to increase their client base depended primarily on the telephone to generate leads. Today, marketers are provided with more options for promoting their products and services with higher chances of acquiring high profile conversions. Along with social media, mobile marketing is one of these innovative channels that have made it possible for B2B companies from various industries to increase sales as well as broaden their brands’ influence. On that note, B2B marketers are constantly seeking for effective ways to leverage mobile devices in their lead generation.

Oftentimes, since the effectiveness of mobile isn’t absolute, marketers can unknowingly apply the wrong methods. What you can do to avoid these mistakes is to take into account these effective mobile marketing tips courtesy of Huffington Post contributor and digital marketing strategist Scott MacFarland. Crisis Management 101: How to Get Out of Sticky Situations when Needed. You don’t always expect things to run smoothly within the domain of B2B Telemarketing.

Crisis Management 101: How to Get Out of Sticky Situations when Needed

Privacy issues, copyright lawsuits and court-sanctioned searches can put your company under a bad light. Not only that, these problems may deal a painful pinch that could suffocate your company and render your lead generation efforts null. Indeed, dealing a crisis can signal the death knell of a well-conceived marketing plan and more importantly a well-sculpted reputation. In the event of such difficult dilemmas, the only logical step is to mobilize a crack team of damage control experts and resolve these problems professionally.