Series y experimentos 2.0 >> Quinta Temporada. Global entertainment and media outlook: 2012-2016. Americans 18-34, aka Generate C, are hyper-connected. You probably heard of Baby Boomers, Generation X, and Millennials. Well, there's a new generation in town, at least according to Nielsen and NM Incite, a Nielsen/McKinsey company, which released their first ever "US Digital Consumer Report. " Nielsen coined the term "Generation C" to describe the super-connected 18-34 American age demographic, or those "born sometime between the launch of the VCR and the commercialization of the Internet. " The latest Census information reports that Americans 18-34 make up 23% of the U.S. population.
However Neilsen's data shows they represent a disproportinately large percentage of online activity. Generation C makes up 27% of people watching online video, as well as 27% of people visiting social networking/blog sites. They are 33% of the people who own tablets and 39% of people who use a a smartphone. Introducing Generation C: Americans 18-34 Are the Most Connected. The Convergence Consulting Group: Market Research Reports. Please CLICK on a Report Title for an Executive Summary & Table of Contents PDF sample. For more information, including pricing, please contact us. Recent Reports The Battle for the North American (US/Canada) Couch Potato: Online and Traditional TV and Movie Distribution, April 2014 The Battle for the American Couch Potato: Online and Traditional TV and Movie Distribution, April 2014 The Battle for the North American (US/Canada) Couch Potato: Bundling, TV, Internet, Telephone, Wireless, April 2014 The Battle for the American Couch Potato: Bundling, TV, Internet, Telephone, Wireless, April 2014 The Battle for the Canadian Couch Potato: Bundling, TV, Internet, Telephone, Wireless, April 2014 Past Reports Canadian Wireless: Assessing the Impact of New Entrants, October 2013 The Battle for the North American (US/Canada) Couch Potato: Bundling, TV, Internet, Telephone, Wireless, April 2013 The Battle for the American Couch Potato: Bundling, TV, Internet, Telephone, Wireless, April 2013.