CO-CREATION
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Click on the image to get to Interbrand's poster of the 100 Best Global Brands This is going to be a loooooong post – eventually. I will try to list all the creative crowdsourcing initiatives that I know of , applied to Interbrand’s ranking of the 100 Best Global Brands .
Yannig Roth / marketing, design & other exciting subjects
Putting people first
Minimalist design in a high-tech kitchen Experientia is taking part in the Salone del Mobile in Milan this year, with its brand new kitchen design, the Prisma , designed for Tuscan company Toncelli Kitchens . Introduced by Toncelli as the “futuristic jewel” in its Eurocucina 2012 collection, the Prisma is a stylistic departure from Toncelli’s other kitchens, where the emphasis is on prestigious materials and traditional workmanship. The Prisma is conceived as an entry-level luxury kitchen, which combines elegant prismatic shapes, gleaming surfaces, and minimalist styling with the latest in touch-screen technology.
EMOTIONS
I have to tell you up front - this is not strictly a forecast. There are elements of a forecast - a few likely trends for 2012 are embedded in the piece. But just so expectations are clear, this is more of an assessment of what I think is an important shift in Social CRM and the customer facing side of social business. At least, important to me, since for the life of me, I can never understand why anyone pays attention to what I say, but in the spirit of the season, I am eternally grateful that someone does.
CRM 2012 Forecast - The Era of Customer Engagement - Part I | ZDNet
ENGAGEMENT
The power of ideas combined with the power of Facebook, Pipeline is an open forum with your fans. Let fans share their suggestions about your products, brand, ads, site, and more. Select your favorites and share updates as ideas are implemented and come to life. Give your fans a place to voice their opinions and stay connected as new initiatives move through your company.
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The Rise of the Sharing Economy - Jobs & Economy - The Atlantic Cities
Zipcar recently released its second annual survey of how the millennial generation feels about transportation and car ownership, and the research not surprisingly lighted on a number of findings that will enthuse anyone who cares about the car-sharing company’s economic prospects. Millennials – 18-to-34-year-olds, that is – actively want to drive less, care more about their impact on the environment and fear the costs of personal car ownership relative to drivers their parents’ age. In the survey of 1,045 adults of varying ages, more than half of the millennials said they drive less because they want to protect the environment.creativity
De la interacción a la cocreación. O cómo resolver un problema científico jugando | Blog La Magnética
La semana pasada acudimos al taller “ De la Interacción a la Cocreación ” impartido en el CCCB por Irene Lapuente y Ramón Sangüesa dentro de su proyecto CoCreatingCultures . Empezamos el taller eligiendo 3 proyectos entre los presentados por los compañeros sobre los que después trabajamos en grupo, o sobre los que jugamos en grupo, que es en realidad lo que sentimos que estábamos haciendo. El taller estaba orientado a entender que todo proceso participativo o cocreativo necesita de unas pautas y fases de trabajo: Con quién haremos el proyecto. Ya no hablamos de público, sino de usuarios participativos. En esta nueva forma de conceptualizar proyectos nos olvidamos del para quién .
Concursos | TechoLab
Términos y condiciones de uso de la plataforma A continuación se establecen los términos y condiciones a que se obliga el usuario de la plataforma de innovación social abierta “Techolab”, en adelante indistintamente “la plataforma”. Por el sólo hecho de registrarse y/o usar la plataforma se entiende que usuario acepta los términos de uso que a continuación se señalan. Si no desea quedar obligado le invitamos a dejar la plataforma y no usarla. Cada persona, que desee participar en la plataforma, deberá proporcionar datos personales por medio de un formulario de inscripción. La administración se compromete a que estos datos se utilizarán estrictamente para gestionar la inscripción y el logro de los fines de la plataforma, es decir, generar emprendimiento e innovación social abierta que habilita y canaliza la inteligencia colectiva de las comunidades para resolver los problemas que afectan a la base de la pirámide social.Cultura comunal
The science of shopping: The way the brain buys | The Economist
IT MAY have occurred to you, during the course of a dismal trawl round a supermarket indistinguishable from every other supermarket you have ever been into, to wonder why they are all the same. The answer is more sinister than depressing. It is not because the companies that operate them lack imagination. It is because they are all versed in the science of persuading people to buy things—a science that, thanks to technological advances, is beginning to unlock the innermost secrets of the consumer’s mind.
Delta recently introduced the Ideas in Flight concept to: “inspire thought, facilitate collaboration and identify great ideas to continue to enhance the travel experience” . The program was introduced in collaboration with TED. TEDTalks videos are used to prime Ideas in Flight conversations. The program is featured on Delta’s facebook site .
Co-Creating the Future of Travel with Customers: Ideas in Flight - Arie Goldshlager's posterous
Historically, most organizations in our society (governments, armies, companies) structure themselves in a hierarchy, with knowledge and power concentrated at the top and segmented visibility of smaller decomposed tasks distributed along its base. Crowdsourcing technology is enabling less structured and specialized organizations to solve complex knowledge problems competitively. It is not a cheap way to outsource work to volunteers.
Co-creation: when the crowd goes beyond the experts | Ledface Blog
The increasing need to think more on services and developing work in this area causes the funnel ideas flip a little its respect. You need to create open spaces where to find more meaning and this puts a question: How to create new templates to make communities better than they are when we enter? One of the ways to achieve this is leading to these communities to interact with companies producing and supplying services through co-creation. Why? Henry Chesbrough says ““We have been trapped in a product context for far too long” in our innovation thinking”…”We need to “reconnect to dominant economic activities of the larger society”, i.e. understanding the importance of Services its potential as a real source of competitive difference.”
Co-creation – From the existing users to new users
Ross Dawson directed my attention to the Commonwealth Bank IdeaBank designed to include Commonwealth’s customers in designing the future of their bank: “We know the ideas that will shape the future of Commonwealth Bank won't come from us, they'll come from you. So we've created Commonwealth Bank IdeaBank - your place to share, discuss, inspire and be inspired.”
Co-Creating the Future of Banking with Customers - Arie Goldshlager's posterous
When we look back at 2011, many will remember it as the year of the Occupy Movement, as the representation for the 99% found their voice, aiming to bring about change by influencing the controls of economic wealth and political power. Meanwhile, earlier in the year, Professor Michael E. Porter of Harvard University published a paper in Harvard Business Review entitled “ Creating Shared Value .” His writing focused on the redefinition of capitalism in order to create a value model where both economic and societal benefit is generated. What each of these examples potently illustrate is the real power of our cultural values in society and how the foundations of capitalism, democracy, and consumerism are being profoundly redefined. For brands the challenge goes far beyond the marketing department and demands a complete rethink about the fundamental relationship between the brand and the end user.