[Atelier eCommerce] Dangers et délices des deals quotidiens. Alors que les promotions envahissent nos boites aux lettres et que les commerçants doivent faire face à l’affluence de clients, nous vous proposons de faire le point sur les deals quotidiens. Quelle est la marche à suivre ? Comment s’articulent la promotion client, la commission de l’opérateur et le revenu du commerçant ? A ces questions répondront Tatiana Jama, Présidente de Living Social France, et un expert eCommerce. A leurs côtés, Etienne Le Gouis de IdByMe.com nous fera partager son retour d’expérience. L’atelier eCommerce « Dangers et délices des deals quotidiens » aura lieu le mardi 31 janvier de 12h30 à 14h dans le Showroom de FrenchWeb.fr, 55 rue de Bretagne 75003 Paris. N’hésitez pas à vous inscrire ! Cet atelier est réservé aux fonctions Marketing et eCommercants. Stop The Hate: Daily Deals Aren’t All Bad, And Here’s Why. Editor’s note: We’ve run a lot of guest posts lately poking holes into the daily deals industry.
With this one, we hear another side. Arash Pirzad-Allaei is a co-founder of KASA Capital, where heads the internet technology development of KASA’s network of websites, including daily deals site Crowd Cut. There’s a lot of hate out there these days from the press when it comes to the daily deals industry.
I’m looking at you, TechCrunch. Sure, Groupon has become the whale in this industry, but that doesn’t mean Groupon constitutes the entire industry. So why should you take my word for it? Let’s start by clearing up some common misconceptions: The average back-end split is 70/30 (merchant receiving 70%); not 50/50. Most merchants participating in daily deals do not have much deal experience. But, let’s take a look at the real economics: Even if we factor in additional variable costs (such as labor, etc.) and amortize fixed costs, a $10,000 seems unrealistically high.
Loopt Launches The Reverse Groupon, Already Sells One. Daily Deals And The Potential For Fraud. Editor’s note: Rocky Agrawal continues his in-depth guest series looking at the daily deal industry. Agrawal is an entrepreneur who has worked on local products since 1995. He blogs at reDesign and Tweets @rakeshlobster.
Groupon is currently in a quiet period in relation with its planned IPO, but should be able to answer investors’ questions during a roadshow prior to the offering. In my post about Groupon’s potential for collapse, I talked about the possibility of merchant fraud. Because Groupon pays merchants everything within 60 days, they are exposed to the possibility of fraud or the merchant going out of business. Other deal providers pay even faster. Nobody knows how much fraud occurs, or what steps are taken to prevent it.
Groupon does take steps to mitigate both kinds of fraud. But these measures are not full-proof, and the issue is not only with Groupon. Fair warning: the rest of this post may make your head spin. After you’ve received your payout, cash it and skip town. The Rib Man’s Response To Groupon Bashing. Editor’s note: Carey Friedman is the proud owner of Grandpa Eddie’s BBQ in Richmond, VA. This post is in response to a guest series on TechCrunch taking a critical look at Groupon’s business model. I’ve been reading a lot of stories on TechCrunch lately coming down hard on Groupon and, like other happy Groupon merchants, wasn’t going to comment because I thought it was a single story with one author’s thoughts.
However, after seeing story after story trying to pick apart every single piece of Groupon, I felt it necessary to write about my experience. I’m also hoping that I’m the first BBQ restaurant owner who to write for TechCrunch. I had tried almost every other form of advertising in the past with varying degrees of success. Let me say this loud and clear—for my business Groupon has worked incredibly well. Now, back to the Groupon customers. Another number that I track, which many other restaurants do not, is what my employees claimed on tips. Will everyone succeed using Groupon? Why Groupon Is Poised For Collapse. Editor’s note:This guest post is part of an in-depth series looking at the daily deal industry written by Rocky Agrawal, an entrepreneur who has worked on local products since 1995. Read Part I, Part II, and Part III also. He blogs at reDesign and Tweets @rakeshlobster.
Imagine you’re a small business owner. You have to choose between two propositions: You can pay $62,500 for marketing. You’ll get a whole lot of customers coming through your door. I’ve been working on local for a long time and I know it’s hard to get small businesses to spend money on advertising. There’s no way a business will sign up for #1. Except they are. Although they sound completely different, #1 and #2 are really the same—it’s the Groupon business model. Businesses are being sold incredibly expensive advertising campaigns that are disguised as “no risk” ways to acquire new customers. Groupon is not an Internet marketing business so much as it is the equivalent of a loan sharking business. The hidden auction. HERE'S WHAT ALL THE GROUPON HATERS ARE MISSING: It's Cash-Flow Positive. Why I Want Google Offers And The Entire Daily Deals Business To Die.
Editor’s note:This guest post was written by Rocky Agrawal, an entrepreneur who has worked on local products since 1995. It is Part II of an earlier analysis of Google Offers. He blogs at reDesign and Tweets @rakeshlobster. There has been a lot of excitement about the daily deal being the next big thing in online marketing. It’s actually just a clever repackaging of old ideas. Where do the big savings come from? There is very little transparency in the daily deals business. Google Offers, as a name, especially troubles me. I fear that customers will think that the generous discount is coming out of Google’s pockets or Internet magic, instead of the merchant’s pockets. Internet magic has driven down prices in many categories. There is a false perception that Internet magic is why these daily deals are so cheap.
When I explain how these deals work to friends, many are surprised. Consider what would happen if the deal companies broke out their fees like Ticketmaster does: Face value – $50.00. Why Daily Deals Are Becoming A Raw Deal. Editor’s note:This guest post was written by Rocky Agrawal is an entrepreneur who has worked on local products since 1995.He blogs at reDesign and Tweets @rakeshlobster.
In the wake of Groupon’s IPO filing, it’s worth looking at the fundamentals of the offer. Growth numbers to date have been phenomenal. But is it a business that can last? We love daily deals for a simple reason: the deals have been outstanding. Living through the worst recession in our lifetimes has made such deals even more appealing. The deals have been embarrassingly good.
That’s a great deal for me, but it’s unsustainable for the business. For most local restaurants, the cost of food alone is 25-30% of the price. Deal economics The general deal structure is something like this: 50% of the regular price is applied as a customer discount25% of the price goes to the business25% of the price goes to the deal provider Specific percentages will vary, but these are rough approximations. A-list businesses. Pourquoi Groupon me bluffe. Qui ? Jérôme Bouteiller, journaliste spécialiste du web. Quoi ? Une présentation des point forts du géant Groupon, alors que ce dernier vient d'annoncer son introduction en bourse. Comment ? La révolution qu'incarne Groupon, c'est celle du "web to shop", cette capacité de renvoyer une audience captée sur internet dans de véritables boutiques, restaurants et autres commerces de proximité. En trois ans, la société a fédéré plus de 70 millions d'utilisateurs dans près d'une cinquantaine de Pays. Mais cet outil révolutionnaire impose également quelques règles de prudence pour les commerçants.
L'autre force de Groupon, c'est la proximité géographique et temporelle. La meilleure preuve de la pertinence du modèle de Groupon est qu'il est dores et déjà copié par d'autres grands noms du web tels qu'Amazon, Facebook ou Google. Jérôme Bouteiller. Pourquoi je n’aime pas Groupon, et mon dentiste déteste…
Qui ? Dominique Piotet, ancien dirigeant de l'Atelier dans la Silicon Valley, aujourd'hui Chief Rebel chez RebellionLab et consultant en stratégie digitale. Il conseille notamment PPR sur la stratégie interactive et organise des voyages d'étude. Il est l'auteur avec Francis Pisani de "Comment le web change le monde" dont la seconde édition vient de sortir. Quoi ? Comment ? Avec Groupon, je me dis "mince, du spam! " Un peu de contexte alors. En fait, l'innovation apportée par Groupon est faible aux Etats-Unis. Mais voilà, à l'usage, plusieurs problèmes se posent.
D'abord, le taux de conversion, qui reste faible. 6%? Ensuite, mon dentiste déteste. Enfin, cela ne vous semble pas curieux un tel succès, si rapide? Voilà, c'est dit : Groupon, je te hais. Groupon domine avec 500 000 commandes par mois - Marché des coupons. Quel avenir pour les sites d’achats groupés ? - Par John Burke, Responsable du Développement Commercial de Lookingo. Le phénomène des achats groupés a débuté en Octobre 2008 aux Etats-Unis. A peine deux ans et demi plus tard, plus de 400 acteurs se disputent le marché américain selon Yipit, un agrégateur de sites, et le modèle économique a progressivement conquis le reste du monde.1 Comment expliquer un tel engouement ? Tout simplement parce que les sites d’achats groupés proposent des réductions de 50 à 90% sur une large gamme de produits et de services.
D’après plusieurs analystes, ces réductions ne sont plus soutenables pour certains commerçants : le modèle économique deviendrait-il victime de son succès ? Quoiqu’il en soit, le marché est toujours en pleine croissance et va encore beaucoup évoluer dans les prochains mois. Les achats groupés : l’explosion d’une tendance Le concept d’achats groupés est basé sur une logique simple: le pouvoir d’achat d’un groupe est plus important que celui d’un individu.
Le nombre d’acteurs ne cesse de croître également. Why the Groupon-Fueled Hyper-Local Ad Bubble Is Set to Burst | BNET. Last Updated May 5, 2011 4:40 PM EDT The news that AT&T (T) will start a competitor to Groupon makes it official: We're in the middle of a hyper-local advertising bubble. All the signs are there. First, there's the sheer number of new companies offering mostly identical services:Groupon LivingSocial Facebook Deals Google Offers Aol's Patch.com Yelp Krillion Spreebird AT&T's YP.com They all do basically the same thing: allow advertisers to reach consumers based on their location, often with discounts. Just how many Groupons do we need? Secondly, we're seeing a rash of companies with silly names -- another sure sign of a tech bubble. What little economic information we have about these companies indicates that they are driving down prices for digital advertising and ruining each others' profitability.
Just to put that in perspective: The company that has controlled about 50 percent of the U.S.' It's not just Valassis. It's all good for advertisers, of course. Related: Livingsocial vs Groupon vs Facebook Deals vs Google Offers en 1 image.
L'audience de Groupon US commence à s'essoufler - Groupon dans le monde. Agregators. Funds. Market. Nouveautés. Groupon. Nouveaux entrants.