Strategic Public Relations. A recent BuzzFeed presentation inspired me to consider how marketers and publishers are tapping into nostalgia to push engagement online.
Appealing to a consumer's sense of nostalgia is just one approach BuzzFeed recommends to crafting content readers will share with their friends. This is not a subjective statement considering that BuzzFeed had 100 million unique visitors in January -- and half of them clicked through from shared BuzzFeed content. The power of nostalgia is no surprise. It's always been popular; but it's taken on increased popularity in the last few years. Online: Throwback Thursday, #tbt, and apps like Time Hop. PR-Squared ? Social Media Marketing and Public Relations.
Brian Solis « Defining the convergence of media and influence Brian Solis. Speed: the PR agency that manages reputations in traditional, online and social media.