Primary Sources
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In 1894, Gleeson White devoted an issue of his influential design journal, The Studio , to the examination of Christmas cards.
Image & Sentiment IU Lilly Library Exhibition
"Diamonds are forever" - DeBeers "Just do it" - Nike "The pause that refreshes" - Coca-Cola "Tastes great, less filling" - Miller Lite "We try harder" - Avis "Good to the last drop" - Maxwell House "Breakfast of champions" - Wheaties "Does she ... or doesn't she?" - Clairol "When it rains, it pours" - Morton Salt "Where's the beef?" - Wendy's "Look Ma, no cavities!" - Crest toothpaste "Let your fingers do the walking" - Yellow Pages "Loose lips sink ships" - public service "M&Ms melt in your mouth, not in your hand" - M&M candies "We bring good things to life" - General Electric
Ad Age Advertising Century: Top 10 Slogans of the Century