Luis Manuel C. Sobral
O que dizer de mim? Gosto de ar livre, de calcadão de praia, de esplanada, de beira-mar ou beira-rio, ar puro, bons momentos, bons amigos mas acima de tudo, uma boa companhia.....
Winter. Winter. The Cool Hunter – Welcome. S March 2012 Trend Briefing covering the consumer trend "FLAWSOME" Consumers don't expect brands to be flawless.
In fact, consumers will embrace brands that are FLAWSOME*: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity. Two key drivers are fueling the FLAWSOME trend: HUMAN BRANDS: Everything from disgust at business to the influence of online culture (with its honesty and immediacy), is driving consumers away from bland, boring brands in favor of brands with some personality. TRANSPARENCY TRIUMPH: Consumers are benefiting from almost total and utter transparency (and thus are finding out about flaws anyway), as a result of the torrent of readily available reviews, leaks and ratings. * Yup, FLAWSOME is by far our most cringeworthy trend name.
Consumers’ disillusionment at corporate behavior has (finally) spilled over into outright disgust. S February 2012 Trend Briefing covering the consumer trend "POINT-KNOW-BUY" Smartphone-toting consumers are embracing a world in which they can find out about (if not buy) almost anything they encounter out in the real world, anytime.
Learn from the brands already capitalizing on this trend, then get going! We flagged POINT & KNOW as one of our 12 Crucial Consumer Trends for 2012, but now here’s a full Trend Briefing showing how POINT-KNOW-BUY will reshape consumers’ info-expectations, search behavior and purchasing patterns. Now, that consumers crave information is nothing new. Information and knowledge give consumers power, control and certainty (or at least the illusion thereof). Therefore they will forever be in demand by consumers searching for the best of the best. “Discovery will no longer be limited to text search” After a decade of near-obsessive Googling, instant access to information with the right (textual) input is now expected, a way of life.
And just as ‘going online’ is no longer limited to sitting in front of a computer (at a desk!) WordLens Skymap. S 12 Consumer Trends for 2012. Introduction | This year, much as in previous years, some brands may be staring into the abyss, while others will do exuberantly well.
And while we can’t offer any help to defaulting nations or bankrupt companies, we do believe that there are more opportunities than ever for creative brands and entrepreneurs to deliver on changing consumer needs. From Canada to Korea. Hence this overview of 12 must-know consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards: In 2012, department stores, airlines, hotels, theme parks, museums, if not entire cities and nations around the world will roll out the red carpet for the new emperors, showering Chinese visitors and customers with tailored services and perks, and in general, lavish attention and respect. S November 2011 Trend Briefing covering the consumer trend "DEALER-CHIC" English not your preferred language?
Read this Trend Briefing in: Français 中文. S October 2011 Trend Briefing covering the consumer trend "RECOMMERCE" English not your preferred language?
Read this Trend Briefing in: Français. S September 2011 Trend Briefing "RETAIL RENAISSANCE" on the latest in retail trends and shopping for consumers. English not your preferred language?
Read this Trend Briefing in: Français 中文 Nederlands Türkçe. S August 2011 Trend Briefing covering "2011, SO FAR" August 2011 | Instead of bringing you yet another Big New Trend, we thought we'd make your life (somewhat) easier with executive summaries of all of 2011's Trend Briefings.
So, refresh yourself with the theory (CITYSUMERS! MADE FOR CHINA! THE F-FACTOR!) , scan the many examples, and get ready for a breathless remainder of 2011. Social Network Stockings - Twitter Leggings Proclaim "Follow Me" On Each Leg. S Trend Briefing covering INNOVATION EXTRAVAGANZA. English not your preferred language?
Read this Trend Briefing in: Français 中文 Nederlands Türkçe Español Português Deutsch 한국어 July 2011 | Each year around this time, we bring you a Trend Briefing that is a bit more lighthearted than usual, focusing almost exclusively on the endless and exciting innovations that are popping up all over the world. Innovation is the only way to survive in an ever more global, competitive business arena. And since everyone from Seth Godin to the Harvard Business Review is providing you with excellent, inspiring insights and theory on innovation as a mindset, a process, and a way of life, we'd like to contribute to the conversation with examples of actual B2C innovations.
INNOVATION EXTRAVAGANZA | There will never be a shortage of smart ventures, brands, goods and services that deliver on consumers’ wants and needs in surprising, new ways. The link between INNOVATION EXTRAVAGANZA and consumer trends? Social Media [INFOGRAPHICS] / What Men and Women Really Want, According to Social Media [INFOGRAPHIC] Trendwatching.com: All free trend briefings. TREND HUNTER – #1 in Trends – Fashion Trends, Tech, Style, Design, Pop Culture and Marketing.
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