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How Kim Kardashian Is Changing the Fashion Industry. Why Do Celebrities Influence Fashion Trends? Celebrities shape and influence fashion trends.

Why Do Celebrities Influence Fashion Trends?

Famous people have always shaped fashion trends throughout history and this is still true today. What is fashion? Fashion is just wearing what is considered popular or hip. Why are certain things considered hip or popular? It is usually because famous people or celebrities have been seen wearing these things. Young girls are trying to figure out their place in the world. Me, Myself and I (Beyoncé Knowles song) (Photo credit: Wikipedia) The way the characters in movies and television shows are dressed can influence fashion trends.

Of course, there are also commercials. One particular celebrity that has been very influential in the world of fashion recently has been Kanye West. Let’s talk about a celebrity who influenced fashion long before Kanye West came around. Of course, Marilyn and Kanye are only two of the many celebrities who have influenced fashion. Related articles How cool did you find this article? Topshop appoints global digital director from Urban Outfitters. Alexander Wang Nicholas Ghesquiere Paul Smith Back Apple IP Case Samsung. 05 August 2016 Scarlett Conlon ALEXANDER WANG, Nicholas Ghesquière, Paul Smith, Dries Van Noten, and Alber Elbaz are among the 111 high-profile designers and industry figures who have officially come out in support of Apple in its IP court case with Samsung.

Alexander Wang Nicholas Ghesquiere Paul Smith Back Apple IP Case Samsung

The Mac creator has been in a lengthy battle with the South Korean company since 2012, when it accused the latter of copying three of the main design elements of its ground-breaking iPhone: the rounded-corner front face, its bezel and its app-icon grid interface. So far, Samsung has been ordered to pay $1 billion to Apple, although has managed to reduce the sum to $548 million through a series of appeals, reports the Business of Fashion. The interest for the designers - who have all signed an "amicus brief", a legal document filed by people or brands not directly involved with a case but who have a strong interest in the subject matter and its outcome - is clear.

Currently a date is set in court for Samsung and Apple on October 11. Influencers Are People, Not Media Outlets. Twelve years ago I started an influencer agency.

Influencers Are People, Not Media Outlets

I was told I was out of my mind. Leaving a lucrative on-camera position at MTV to move behind-the-scenes seemed mad to most. To me, it was the opportunity of a lifetime. It was abundantly clear that, in a rapidly splintering communications ecosystem, marketers were going to need to wield the power of alpha-consumers if they wanted their messages to resonate. Brands would no longer influence people, people would. It took about a decade, but influencer marketing has finally graduated to the big leagues -- endorsed from the CPG industry to automotive, from tremendous PR shops to historically digital agencies, from the streets to corporate boardrooms and everywhere in between.

And this is bad for brands, consumers and influencers alike. Earlier this summer, two media and PR behemoths announced a new joint venture designed to ignite "global influencer and brand partnerships that are authentic, measurable and built for long-term engagement. " Fashion brands struggling to find the right social influencers. Social media influencers are fast becoming brands’ go-to option for generating trust and credibility among young consumers.

Fashion brands struggling to find the right social influencers

According to a new report by Fashion and Beauty Monitor in association with Econsultancy – both sister brands of Marketing Week – 57% of marketers and business owners in the fashion and beauty sectors use influencers as part of their marketing strategy, with an additional 21% looking to introduce this type of activity over the next 12 months. The growing authority of online commentators and YouTube stars such as Zoella has given rise to this new breed of peer-to-peer brand ambassador. The fact that 41% of respondents have been collaborating with online content creators for three years or more, in what is considered a maturing space, also suggests fashion and beauty firms are ahead of the curve in their use of influencer marketing.

“It’s important brands understand that influencers have the following they do because people trust them and their opinion,” she says.