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INTO THE FASHION: Cultural Influences On Trend Forecasting. For everyone who works in the fashion business it is important to be able to recognize and to foresee social and cultural movements, in order to understand the fashion environment and to be able to operate in the direction in which the fashion industry will move.

INTO THE FASHION: Cultural Influences On Trend Forecasting

Being able to anticipate what will happen in the next future is what puts a fashion designer, a retailer or a fashion buyer in the position to make better decisions in their work. And in this, fashion is not at all an isolated industry but is connected to the rest of our life. Fashion reaches beyond clothing and into the way we choose to live our lives.

Lifestyle is how we communicate, how we travel, how we decorate our homes, how we eat and how we dress. Lifestyle and trends are strongly influenced by social-cultural changes, such as modernization, technological innovation and also by artistic movements. Popular culture, or pop culture, is a cultural section, which is followed, understood and appreciated by a larger audience. Gucci to launch cultural program with Chatsworth House. How Fashion Is Framing Olympic Athletes for Rio 2016. LONDON, United Kingdom — “Fashion doesn’t exist in a vacuum,” says British Vogue’s deputy editor Emily Sheffield.

How Fashion Is Framing Olympic Athletes for Rio 2016

“It’s a part of everyday conversation [so] Vogue has always focused on a wide variety of personalities: performers, writers, artists, politicians — and sportsmen and women too.” Called “Fighting Talk,” Sheffield’s recent feature of British female champion boxer Nicola Adams is just one of the many examples of glossy magazines around the world giving Olympic athletes a spotlight in recent months. In the run-up to the 2016 Summer Olympic Games, kicking off in Rio de Janeiro this weekend, publications from the Chinese and Swedish editions of Elle to the Brazilian and Australian editions of Vogue have showcased an international constellation of top athletes , through a variety of narratives. These editorials are a testament to the increasingly interconnected nature of sports and fashion. British Vogue Boxer Nicola Adams in British Vogue's August issue | Photo: Matthew Brookes. The History of Art and Fashion's Long-standing Relationship.

Fashion is in love with art like never before.

The History of Art and Fashion's Long-standing Relationship

From clothing design to catwalk show art direction, major labels to boutique houses, the word of fashion is falling over itself to involve important names from a diverse range of the visual arts. It’s hardy surprising — after all what is fashion if not wearable art — and these collaborations between the disciplines are certainly mutually beneficial. Fashion, often unfairly judged as one of the more frivolous applied arts, gains serious cachet by association, while the artist reaches a wider, more populist audience.

Just as art and fashion so regularly collide, we bashed our heads together with online fashion destination Lyst (whose brilliant editorial arm The Long Lyst has quickly become one of the web’s go-to spots for well-considered fashion news; ideas; stories; opinion), digging up the history of this long-standing relationship. Schiaparelli x Dalí, 1937 Lobster dress Shoe Hat, 1937, modelled by Dalí’s wife Gala Rodarte Spring 2012 @lyst. Art and Fashion: The Ultimate Collaborations. The worlds of art and fashion are long intertwined; from Elsa Schiaparelli's collaborations with Salvador Dalí and Jackson Pollock's with Cecil Beaton, all the way through to Louis Vuitton with The Chapman Brothers and Prada with Elmgreen + Dragset.

Art and Fashion: The Ultimate Collaborations

To celebrate the interaction between the two disciplines, fashion historian E.P. Cutler has compiled 25 of the most influential pairings and published a book, aptly titled Art + Fashion: Collaborations and Connections Between Icons, which explores creative relationships past and present. Here, she explores five of her favourites, exclusively for AnOthermag.com. Merce Cunningham x Rei Kawakubo"Rei Kawakubo’s 'Body Meets Dress, Dress Meets Body' collection (Spring/Summer 1997) inherently begs the question: Where does the dress end and the body begin? It’s delicious to contemplate. Louis Vuitton (under Kim Jones) x The Chapman Brothers"Considering how out there brothers Jake and Dinos Chapman are (Who thinks they can do Goya better than Goya?!