background preloader

Social media

Facebook Twitter

2014 Social Media Marketing Trends to watch for. 2014 is around the corner. It’s been a huge year for social media and digital marketing. “Hot in Social Media” has its own views about the 2014 Social Media Marketing Trends to watch for. Twitter, the NEXT BIG thing! 2011 was Twitter’s big year, but I think the others will grow and 2014 could be the big one for Twitter. Recently this year, a study by Pew Internet & American conducted earlier this year found that more and more teenagers were jumping ship from Facebook to Twitter. 26% of them named the online social networking and microblogging service as their “most important” social site.

Many bystanders will want to better understand the platform, which should in turn convert many latent users to return and give the platform another try. Google+ Will Essential for B2B Content Marketers According to the Content Marketing Institute, B2B marketers are using social media to promote content more frequently than they did in 2012.

The Rise of Pinterest Visual content will explode.

Fb insights

Rising Value of Facebook Brand Fans Validates Social Marketing Investment | Syncapse. 17th April 2013, by Max Kalehoff The past few years have been characterized by hype and a competitive race to acquire the most Fan connections, but brand marketers are sobering up and asking hard questions around the ROI of social marketing. And perhaps no question is asked more often than “What is the value of a Facebook brand Fan?” According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174.17.

This effect is amplified considering the number of Fan memberships for most brands in our study has doubled, tripled or more. Top brands in the 2013 study have well over 15 million Fans, with some like McDonalds and Coca-Cola with 25 million and 60 million, respectively. The latest installment of this report, The Value of a Facebook Fan 2013, examined 20 top global consumer brands in terms of their Facebook Fan performance. The increase in average Fan value is driven by Fans’ tendencies to be Super Consumers.

Why use social media

Top 10 Marketing Trends to Dominate 2014 [INFOGRAPHIC] At the onset of a new year, there are marketing trends thought to dominate the coming year. You can bet that data will be in the mix of many of these emerging trends in 2014. Nearly 50 percent of marketers agree that data is the most underutilized asset in their organization. It’s time for data to grow up. Marketers are trying harder to gather data, and 80 percent of customer data will go unused. There are clear immature enterprise data ‘value chains.’ This lack of maturity is costly in terms of building brand awareness, increasing sales and creating customer loyalty. The silos must be torn down—immature data won’t stop marketing from becoming more data-driven.

It’s not easy moving toward use of platforms that have integration capabilities. Companies need prime analytics talent. Analytics superstars will be able to understand how customers make emotionally based and deeply rooted purchasing decisions. It’s important to recognize that big data is a river, not a lake. 2014 Digital Trends and what they mean for Restaurants and Bars (Part 1) – Aardvark Blog. 2013 was frequently referred to as the “year of content”, and the growth of content marketing is predicted to continue in 2014. According to Forbes.com: Con­tent mar­ket­ing is about pro­vid­ing valu­able infor­ma­tion or con­tent to cur­rent and poten­tial cus­tomers for the pur­pose of build­ing trust, brand­ing, aware­ness, and pos­i­tive sentiment. In other words, marketers are dedicating more time, effort and money to the creation of content in the form of blog posts, social media posts, e-books, newsletters, podcasts, videos, webinars… to name a few.

Why? Because content increases organic website traffic and brand awarenessBecause organic search leads have a significantly higher closing rate than outbound marketing leadsBecause consumers trust editorial content, more than advertisingBecause social media and blogs account for 23% of all time spent online So, what does this mean for restaurants and bars? Share your ‘brand-story’ – what is your business’s background?

Examples of restaurants

Consumer decision journey. Advocacy. CEO Involvement. The Top 20 Valuable Facebook Statistics - Updated November 2013 - Zephoria Inc. Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success. Download our Valuable Facebook Statistics non-branded presentation.

View Zephoria’s 2013 Social Media Infographic Worldwide, there are over 1.19 billion active Facebook users. (Source: Facebook) This is a 18 percent increase year over year. Photo uploads total 300 million per day. Social Media in Canada: Where We're At and Where We're Headed - Toronto. ( Picture yourself eight years ago. Facebook was just starting to get popular, many of our cellphones didn’t have apps, and social media wasn’t even a blip on our radars. We’ve come a long way since then with the integration of Twitter, LinkedIn, Tumblr, and Pinterest into our lives. Social media has evolved and is no longer simply a place to reconnect with friends and family; social media has turned into an online environment where individuals can interact directly with companies, rate and provide feedback, and attract new customers and followers. Last year, Canadians spent an average of 41.3 hours a month online and since then, the rise of smartphones and the need to be connected have become a fixture in our daily lives.

In a world where online activity is continuing to grow and becoming a greater force, how can we leverage social media for our benefit in Canada? Words by Wei-Ling Lee. How do you compare? New report reveals stats about social media usage in Canada. Kainaz Amaria/Bloomberg via Getty Images TORONTO – One in three anglophone Canadians won’t let a single day go by without checking into their social media feeds, suggests a new report by the Media Technology Monitor.

The report is based on telephone surveys with 4,001 anglophone Canadians in the fall and found almost seven in 10 Internet users declared they were regular social media users, logging on at least once a month. That figure was up by about six per cent compared to 2011. Those growing numbers didn’t surprise Aimée Morrison, an associate professor at the University of Waterloo, who researches digital culture. “It’s becoming a mainstream part of how we get the business of life accomplished and you’re at a disadvantage increasingly if you don’t do it,” says Morrison. About 63 per cent of social media users surveyed said they read Facebook posts, tweets and/or LinkedIn updates every single day. Facebook remains far and away the most popular social network. 19 million - Top 10 ways Canadians use Facebook - Canadians are the most active Facebook users in the world. More than one-half of Canadians log onto Facebook at least once per month — that’s 19 million of them.

About 14 million of those check their News Feeds daily. And 9.4 million use mobile phones or tablets to surf the social network. Facebook recently released its Canada-specific stats, once again showing that the nation leads the world in online social networking. On average, 61 percent of global users check Facebook at least once a day. A lot of that is driven by portable technologies. Mobile is a rocket ship … if you look at interactions per day, people are way more engaged on mobile devices than desktop devices. Back in the day (well, not that far back), people used to hop online before work or when they got home in the evening. Facebook released the stats to prove to advertisers that social ads are a worthy investment. Sure, we’ve all seen the upswing in complaints about the beefed-up presence of ads on the social network, but usage hasn’t dropped off.

Canadian Social Media Statistics for Marketers. ComScore has released it’s 2013 Digital Future in Focus statistics, including social media use in Canada by citizens and businesses. It’s packed with useful information for Canadians marketing online. We’re covering it in segments over the next week, enhanced by tips and guidance for how to utilize this information in 2013. This series begins with a focus on the social media habits of Canadian residents and marketers. Canadians using Social Media Social networking by Canadians increased by 3% overall in 2012. The Top 5 Social Networking Sites in Canada (with their progress since 2011): Facebook +8%Twitter +27%LinkedIn +38%Tumblr +96%Pinterest +792% Visual social networking sites like Pinterest, Tumblr and Instagram are clearly gaining in popularity with Canadians.

Pinterest has enjoyed a very rapid climb in popularity in North America and beyond. By Karen Leland, when it is released in May of this year (preordering available now). Share of Social Display Ad Impressions in Canada. A scientific guide to writing great headlines on Twitter, Facebook and your Blog. 5.9K Flares Filament.io 5.9K Flares × Ever since we started Buffer a little over 2 years ago, people have been asking us about one question very specifically: How can I write great headlines for social networks and my blog? The topic is a very tricky one, as the accuracy for what works best is hard to nail down. Whilst we have some specific techniques that we are using for our own postings and article headlines every day, I thought looking at the most cutting edge research is definitely required. So I thought of combining all the research we’ve done for the Buffer social accounts and our blog as well as the best research out there and combining them into one comprehensive guide.

Without any further ado, here is a scientific guide to great copywriting on Twitter, Facebook and your blog: What works best on Twitter? Finding the right headline for your Tweet is one of the most important things to do, especially as Twitter only allows for text display. Test it yourself – here is how 1.) 2.) 3.) 7 Powerful Facebook statistics you should know for a more engaging Facebook page. 2.7K Flares Filament.io 2.7K Flares × One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want to help you get more engagement with your audience, which is beneficial for everyone. While the best time to post is definitely important, there are some other things to keep in mind. I had a look at what kind of updates work best for Facebook pages to increase interaction and found 7 interesting statistics that you’ll probably find useful if you’re trying to make your page more engaging. 1.

Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. Wishpond’s data says that overall, photo posts get 120% more engagement than the average post, and photo albums actually get 180% more engagement. Especially Buffer’s new image posting feature let’s you right click any image on the web and then share it in full-size to your wall in seconds. 2.

7 Powerful Facebook statistics you should know for a more engaging Facebook page. A scientific guide to writing great headlines on Twitter, Facebook and your Blog. Brand Affinity vs. Brand Loyalty in a Social Media World - Social Media Strategy, Management, Monitoring, Analytics & Tools for Media ROI. The social sphere, with its vast pool of micro-content, offers advertisers and businesses an entirely new way to generate positive feelings from consumers toward their brands. The idea is not to focus solely on building brand loyalty, or convincing consumers to buy something immediately, but to foster brand affinity by providing those engaging in online social communities with meaningful information that helps them form a personal connection with your brand.

Brand affinity goes way beyond brand loyalty. Brand loyalty, in essence, is about buying a product because it stands for something, such as purity, or because it is a known quantity (e.g., familiar to you). The consumer thinks, “It works, I like it, I buy it.” Brand affinity, meanwhile, is about a consumer having an emotional connection with a brand. Look at FedEx: Following the BP oil spill in the Gulf of Mexico through their social media monitoring programs, FedEx learned that a rare breed of sea turtles was at risk. 5 Ways to Market Your Boring Business on Facebook | Kyle Marvin. Even though popularity continues to grow for social media platforms like Instagram, Vine, Tumblr & Pinterest, the granddaddy of them all is still Facebook.

I don’t diminish the importance of the other networks in your overall marketing strategy, but the fact remains that Facebook is the most popular in terms of membership and time spent. It goes without saying any business big or small needs to have a presence on Facebook, especially moving forward to the SEO of 2014 and beyond.

But… My business is boring. How do I rock it on Facebook? An Introduction to “EdgeRank” Before I go into some specific strategies, I want to catch you up on Facebook’s “EdgeRank” algorithm. That means that just because you post something, doesn’t mean everyone will see it in their feed. Of course, some small businesses aren’t as visually or socially interesting as others, which is why we as marketers must get creative. What Not to Do Don’t post only text. 1. 2. Mix up your content by posting: 3. 4. 5. Getting Real About 'Fauxthenticity' Social Media Today.

Many brands want their gold star simply for showing up in the social environment. They believe that they’re somehow ahead of the shift by virtue of just being there. Their arrival is often reluctant, reactive and triggered by fear, through a competitor’s presence or a panicked “why aren’t we doing this?” Email from somebody in the c-suite. And regardless of their join date, most aren’t quite sure why they’re there to begin with beyond having accepted that they’re supposed to be.

So without a strategy, a sense of purpose or a fundamental understanding of the space, the tendency by and large, is to fall comfortably back onto the familiar. And in the familiar, we find a voice that while perfectly suited for a Sunday FSI, is completely counteractive to a medium defined by it’s consumers. So inevitably, they do what comes naturally. Fauxthenticity is how I describe the tendency some brands have towards assuming we’re all complete idiots.

How to spot Fauxthenticity? Join the conversation!