More evidence that tanning is the new smoking. Fashion Doesn't Need to Make Women Feel Like Shit in Order to Make Us Go Shopping. Can using different types of models benefit brands? : Culture. When I first explained the topic of my doctoral thesis to my academic colleagues at Cambridge University, I was met with puzzled looks.
“Models in advertising?” One asked. “You mean the economic model of advertising?” Another questioned. I attempted to clarify: “I’m studying models in advertising—the women in the advertisements— and particularly in fashion advertisements,” I said.